2022 Shopping Mall Valentine's Day Activity Planning Scheme 1 I. Event Theme
Passion blooms and there is love in the times.
Second, the activity time
February 13-February 14
Iii. Activities:
(A love song duet confession of true feelings
February 1310: 00-20: 00, a special area was set up on the side of the children's area on the 6th floor. The live Mike was connected to the broadcast room of the shopping mall, and couples could sing or tell their hearts to him or her by singing love songs or expressing their true feelings. And broadcast it immediately through the mall broadcast. At the same time, exquisite gifts were prepared for each couple.
(2) The fragrance of romantic lovers' roses (2. 14)
During the normal business hours on February 13, customers can collect one rose flower for free at the promotion service desk on the 6th floor (limited to 300). Cash shopping in 200 yuan that day, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative, and only one chocolate can be given for a single cash register receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity
1, media selection: xx Evening News
2. Layout specification: xx Evening News 1/3 edition is red.
3. Release date: February 14.
4. Expenditure: xxx yuan
V. Expenses
1, 2 exhibition boards: xxx yuan.
2. 2 pieces of lintel: RMB xxx.
3. Print advertisement: xxx yuan
4. The Asset Operation Department is responsible for the gifts (roses, chocolates).
5. Audio fee: xxx yuan
6. Other miscellaneous expenses: xxx yuan
Total: about xxx yuan (excluding the cost of roses and chocolates)
Sixth, tips
For this activity, vip cards can use the discount function.
2022 Shopping Mall Valentine's Day Activity Planning Scheme 2 I. Event Theme
Love each other and love Tanabata the most.
Second, the activity time
X month x day-x month x day
Third, the planning theme
1, Chinese Valentine's Day should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the affection between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Iv. content of activities
1, caring for each other, loving Tanabata the most-a large-scale solicitation activity for "Me and My Lover" (X month X day-X month X day)
Remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? Xxx "My Lover and I" large-scale solicitation activity kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected. After the event, the wedding time will be scheduled according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded xxx with a beautiful gift worth xx yuan;
The earliest. There were 5 wedding promises, and the owner of each promise rewarded xxx with a beautiful gift worth xx yuan.
Photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be handwritten and signed by customers, made into exhibition stands and displayed at the activity site of xx Square.
Person in charge:
2, caring for each other, the favorite Tanabata-XXX Pedestrian Street wearing the basic upper limit of the current price is 77% off. (X month, X day-X day, limited time discount, announced by live broadcast)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, caring for each other, favorite Tanabata-XXX large-scale cultural performances, wonderful live activities.
X month X day-X day, wedding show, Liuhe Square, xxx;
X month, X day-X day, wedding dress show in xxxxx Square;
X month, X day, X month, X day, the rhyme of the kite capital in xxxxx Square-a series of activities of the Century Taihua Culture Year;
Person in charge:
4, caring for each other, love Tanabata-Wan paper crane is sincere
There are 10,000 paper crane in xxx Xintiandi Pedestrian Street to welcome Chinese Valentine's Day. In the early stage, xxx employees can fold them themselves, and the materials used will be reimbursed by the company. On the day of Qixi, paper crane's paper and pen can be prepared at the scene, and customers can fold paper crane by themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang it in the pedestrian street-XX Square.
On the afternoon of X, X, a notice was issued, requiring employees in the pedestrian street to fold the paper crane first.
Person in charge:
5, caring for each other, love Tanabata xxx Tanabata Queqiao Club!
Objective: To take advantage of the traditional China festival of "Chinese Valentine's Day" to hold a "Queqiao Club" with social welfare nature, so as to attract more customers to enter and understand xxx.
Time: x month x to x month x day
Partner: xx Radio Station
Theme of the activity: Meet you and me, because of Taihua xxx Qixi Queqiao Club.
Program content:
Form:
The registration of blind date personnel is in the form of a form, and the blind date registration form is filled in;
The staff will fill in the registration form and register it in the blind date registration card for on-site posting;
Active phase:
The first stage: the registration stage is from X month to X month.
Interested personnel can register at xxx General Service Desk, Century Taihua Plaza General Service Desk and Sino Supermarket Service Desk;
The second stage: the blind date stage
On X, X, a large-scale villagers' meeting will be held in xxx, and the company personnel will make a list of applicants.
Person in charge:
6, caring for each other, love Tanabata-what to give my lover!
On x-x-X-X, after shopping in xxx for over xx yuan, send a special discount card to xx Flower House, a famous flower shop in XX. * * * Count 1000, and enjoy the special planning service of delivering flowers to your home free of charge.
Person in charge:
7, caring for each other, love Tanabata-husband and wife love contest.
Husband and wife love contest, Tanabata party, held in xx Square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, comparing tacit understanding, talent and craftsmanship.
Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, background editions, performances, and jewelry categories with a limited time of 60%.
2022 Shopping Mall Valentine's Day Activity Planning Scheme 3 I. Promotion Slogan
Hold my love in February
Second, the promotion time
20xx February 8-February 14 (Valentine's Day)
Third, the publicity schedule
20xx February 8-February 19 (14 days)
Fourth, the promotion theme
1. Showing love is justified.
2. prepare enough gifts to let love announce the world.
V. Commodity Promotion
"Valentine's Day" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on. Each store should do a good job in the creative display of goods and highlight key displays to ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
2. Theme Exhibition: February 8th-February14th.
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there is no kitchen window, the storefront can display a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each store must pack at least 1 1 copies of "jewelry sets" for theme display.
Six, "deep headdress bouquet"
Promotion time: February 8-February 14.
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is marked by hand-written art pens. All customers who buy jewelry above 80 yuan will be given a flower.
2. Make a "deep headdress bouquet"
Prepare packing boxes and wrapping paper in advance and do a good job of packaging.
3, free delivery service, jewelry is required to exceed 100 yuan, and the delivery range is not more than 2 kilometers.
VII. Activity Promotion
1, lovers balloon collision
Make 100-200 balloons, which will be used for the store's Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: RMB/set.
2. Gift of membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can give a membership card. (Time: February 10— 14)
Pay attention to the registration of membership card information.
VIII. Publicity
In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, delivery, etc.
Nine, the store layout
1, prepare enough gifts to make love announcements.
A. Hand-written poster with artistic pen at the entrance of the store (including the specific content of preferential strategy);
B. a colorful banner: the content is "show love!" Price reduction storm with reasonable price reduction ";
C. Buy or rent heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. Here, it is still necessary to specifically mention that the quality of service must be effectively improved.
X. Joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other in order to increase the sales volume of both parties.
If you buy xxx yuan of flowers, give a piece of jewelry or membership card provided by haface;
Buy xxx yuan jewelry at haface and give flowers or discount cards provided by xxx flower shop.
1, lovers balloon collision
Make 100-200 balloons, and use them for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost: RMB/set. During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable. "Valentine's Day" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
2022 Shopping Mall Valentine's Day Activity Planning Scheme 4 I. Event Theme:
Love in 2. 14 Love in Meishangcheng
Second, the activity time:
20xx February 12 -20xx February 14.
Iii. Activities:
Main activities: clothing category: full 2 14 reduction 120/ 100/80/60/40.
Cosmetics: 60/40 reduction over 2 14.
Couple table: 10% off the audience
Thousands of gold: 30 yuan per gram.
Side activities:
520 yuan can participate in the "romantic lottery" when the actual payment for shopping during the activity period is over [50% winning rate].
The awards are set as follows:
Award name
rose
Chocolate
red wine
Number of prizes
spend the whole life with you
1 branch
1000 copies
as long-lasting as the heaven and the earth—everlasting and unchanging
1 branch
1 bottle
300 copies
one's whole life
1 branch
1 box
1 bottle
60 copies
You+Me=Love
9 branches
1 box
1 bottle
30 copies
Fourth, the sales forecast:
The target is 3-day cumulative1200,000, and the daily average consumption passenger flow target is 800 people.
V. Promotion and publicity
1. Two outdoor electronic screens for shopping malls.
2. Exhibition boards for internal activities in shopping malls
3. In-store broadcasting
4. Activity POP and counter stickers of all counters
5. FM98.7 broadcasting
6. Outdoor truss advertisement at the main entrance
Sixth, the atmosphere layout
1. "Love" balloon arch at the main entrance
2. The heart-shaped shape of the main entrance is matched with the head of the activity package;
3. The purple Shaman rose petals in the center of the escalator are laid on the bottom, with a rose heart-shaped shape;
4. Balloons are tied at the doorsill of each counter in the main passage.
5. Each counter will bring a bouquet of roses 1 1 on February 2.
2022 Shopping Mall Valentine's Day Activity Planning Scheme 5 Sponsored by:
XXX restaurant
Co-organizer:
This Valentine's Day, Zun Pin Yu Cha brings male and female guests to the appointment.
When you meet love, fate begins here. ....
Origin:
There are more and more young people who yearn for true love but are alone in the city. Traditional matchmaking makes them embarrassed, and it is difficult to distinguish the level and authenticity of online dating, so they would rather be single forever.
Activity purpose:
1, culture: Let the outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry market;
② Increase the daily average turnover of Zunpin Tea Western Restaurant.
Activity theme: XX, meeting true love.
Activity time: XX.2. 14 (three days before and after)
Audience:
1, a member of Zunpin Language Tea;
2. Members of cooperative businesses;
Activity methods and fees:
1, integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;
2. Publish the activity information, content and activity method to the recent patrons through print advertisements, banners and led display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the restaurant, and participants will buy Valentine's Day activity cards at the reception desk, with men's activity cards: 150 yuan/Zhang and women's activity cards: 80 yuan/Zhang;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given with the opening of the restaurant.
Activity content:
1, the first wave of love shock: "find the goddess in your heart"
① Campaign slogan: Love happens around you;
② The company designed its own dating cards, male (green) and female (pink).
The contents of the dating card are: name (nickname), age, hobbies, work, and requirements for ta;
(3) after the guests open the stage, they will present a snack with the Valentine's Day activity card, and attach a friend card for the guests to fill in;
(4) guests can observe and then entrust the waiter to send the dating card to their favorite ta.
⑤ If both parties are interested, they can start dating after communicating with each other through the waiter.
⑥ For the business atmosphere of the lobby during the active activities, the company may consider arranging on-site hosting to set off the atmosphere.
The main job of the host is to explain the content of the activity and encourage the guests to participate.
2, the second wave of love shock: "dazzle yourself, hot mm call-up"
The event organizer will observe the female guests that night. If a young and beautiful girl is found, she can be invited to give a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive a steak coupon from the company, which can be exchanged for a free steak in 70 yuan.
3. The third wave of love shock: "True confession"
For lovers who visit Zun Pin Yu Tea Western Restaurant on Valentine's Day night, the company can provide them with the opportunity to go on stage and express their love loudly, and get a champagne (how can you not be moved by a special confession on a special day?)
4. The fourth wave of love shock: "romantic passion"
During the activity, anyone who spends all of 300 yuan will get a lottery ticket at 0:00 on February 14, and so on.
Draw a lottery ticket on the spot.
First prize: 1 99 beautiful bouquets of roses and a bottle of champagne.
Second prize: 3 large plush toys.
Third prize: 10 each with a box of chocolates.
Scene layout:
The gate:
1, two billboards on both sides of the gate, indicating the activity information;
(XX Valentine's Day Campaign Raiders: Zun Pin Yu Cha invites you to attend the Zun Pin You Dating Valentine's Day party with ta, and speak out your love loudly, so that everyone can witness your's love, and dance and flirt with your's sweet love. )
2, the door glass, intimate shape and rose pattern
3, above the fish pond, decorated with pink balloons.
Valentine's day activity planning: perfect talent, good looks and good looks against the team
Theme of the activity: perfect talent, good looks and good looks against the team.
Activity time: 8/1715: 00-17: 00.
Venue: main entrance stage on the first floor. Registration telephone number: XXXXXXXX.
Activity content
Do you want to spend a romantic Valentine's Day together? Do you want to spend a special Valentine's Day? Come and have a look! Here we will help you achieve your wish. As long as you think you and your lover are the best couple with perfect looks, come and sign up! There are many levels to test you here! The test is divided into three parts: first, love song duet (please bring your own accompaniment); Second, yet I feel the harmonious heart-beat of the Sacred Unicorn; Third, the confession of love; The number of places is limited, limited to 10, and we will have a generous prize waiting for you here!
Award setting:
A gift worth XXX yuan for a perfect match and a beautiful woman.
A gift worth XXX yuan with a heart in mind.
A gift worth XXX yuan with deep affection and love.
Participation prize x gifts worth XX yuan
Valentine's Day is an annual event, and the promotion activities in shopping malls must closely follow the word "lover" to create a romantic atmosphere. In addition, the promotion activities of Valentine's Day should be novel, unique and different, and the promotion activities should be stimulating, stimulate the target audience and give people a desire to participate, so as to promote sales. Valentine's Day is coming soon. Have you found a suitable promotion now?
2022 Shopping Mall Valentine's Day Activity Planning Scheme 6 I. Activity Subject
Qixi Valentine's Day, China people's own Valentine's Day.
Second, the activity time
20xx, xx, xx-xx, xx.
Third, the content of the activity
Activity 1: My lover-I am in charge.
Romantic Tanabata, tender and affectionate, starting with 40% off for wearing, 20% off for high-quality leather shoes and travel shoes, and 50% off for sweaters. Tanabata is a hot sale, and it is sweet to let go and dress you up. (except express and special offers. )
All customers born on July 7th will get a free Valentine's Day rose with their ID cards.
Customers who shop all over 77 yuan will be given a sweet valentine's card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' ordering and flower delivery services (limited to urban areas) to convey the deep feelings of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free packaging with the shopping receipt.
Activity 2: Love Tanabata, Romantic Gift-Chocolate
During the activity, a box of exquisite chocolates or a rose will be sent to 77 yuan (supermarkets don't discount tickets for 77 yuan) on the day when the wearing goods are over/kloc-0. (With the shopping receipt, pick it up at the 1f reception desk. )
Activity 3: Tanabata is affectionate, and keepsakes are affectionate.
1, jewelry: gold xx yuan/gram, platinum pt 950: 385 yuan/gram. 75% off for silver ornaments and 50% off for jade counters.
Hong Kong Lucky Diamond Jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2, watch class:
During the event, high-end watches will be 15% off the audience, and a Geya series women's watch will be presented (worth xx yuan).
Cartoon watches and headgear are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Xx sunscreen series is 15% off, whitening series is 20% off, and Yuxi, Dr. Li and Kose are 10% off.
4. Run-up at the beginning of school, and articles about family students ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% discount on luggage, many discounts on cultural and sports supplies and daily necessities ...
5. Happy Valentine's Day on Tanabata, the supermarket snapped up xx as peanut oil 68 yuan/barrel, half price for bread, 30% discount for cooked food such as delicious food and golden basket, 30% discount for pasta, and 30% discount for eggs from time to time!
6, down jacket off-season hot sale (4f down jacket hypermarket)
Four-floor down jacket hypermarket thousands of down jackets are sold out of season, and the freezing point is hot in 88 yuan! Keep warm for love, what are you waiting for?
Fourth, advertising
1. Rainbow Gate: romantic Chinese Valentine's Day, sweet release, X month X day -x day.
2. 16 colorful pages: 10000 sheets
3. Television publicity
4. Meteorological Bureau publicity
5. City News
6. Kanban for store activities
7. Atmosphere decoration of the event