5 bar promotion planning plans

In order to ensure the smooth progress of the event, you are usually required to formulate an event plan in advance. The event plan is the strategy of the entire event and can provide direction for the event. So the question is, how should the activity plan be written? Now I will bring you a bar promotion planning plan, I hope you like it!

Bar promotion planning plan 1

Theme party: Carnival Christmas Festival Hot Party and New Year’s Day Carnival Party

Time: _

Address: babyface (Samsung Bridge)

Telephone: ________

The purpose of the event:

Celebrate Christmas in a fashionable way. Tonight, you will be accompanied by festive wine and winter cheer! Christmas at night will make every guest feel the joy of night. Your enthusiasm and Christmas blessings! Merry Christmas!

1. Activities Objects

(1) Market Analysis

(1) Christmas is Western On this day, people dress up in costumes, prepare feasts, give each other gifts, and enjoy the carnival. In recent years, Christmas has also become popular in our country. Every day on this day, the streets are decorated with lights and the windows are spray-painted with exquisite Christmas-related patterns. Many young people and teenagers go in groups to eat Christmas dinners and participate in bar Christmas parties, so this bar should Pay attention to this consumer group. In addition, middle-aged consumers are also a relatively large consumer group in our bar.

(2) New Year’s Day is a legal holiday in our country and comes with Christmas. On this day, consumers will also visit bars, get together with friends and family, or celebrate with couples in love. Therefore, promotions on New Year’s Day should also be fully considered.

(3) During the festival period, people will be infected by the festive atmosphere of the festival and generally feel happy. There is an impulse to consume, so during the holidays, high-profit, diverse wines can be launched and gifts can be given.

Theme: Carnival Christmas Hot Party and New Year’s Day Carnival Party

(2) Activity Content

The bar will feature beautiful music, exciting Excellent performances, mellow wine, preferential prices, sincere service, warm atmosphere, and dedicated service to guests. Let every guest have a joyful and unforgettable holiday,

1. All guests can participate in listening to the Christmas bells for free

12: The full bells will bring you good news Good luck, I wish you happiness, health and luck!!!

A. Lucky Draw

Each guest will get a lucky draw ticket. A draw will be held at the end of the event.

1 first prize: {free} (to be determined)

2 second prizes; {free} (to be determined)

3 third prizes ：Christmas Lucky (to be determined)

2. Program Arrangement

A. Christmas Eve: We will provide you with an exquisite Christmas series, give you gifts with a bar, hold a hot dance party, and lucky draw , and there is Santa Claus to entertain.

B. Arrange guest performances (3-4 slots) "To be determined"

2. Venue layout

(1) Venue layout

The Christmas house at the entrance of the bar is decorated with various colorful paintings printed with Christmas, and the snowman (Tengtu) (Santa Claus) (gifts) in the passageway is hung with some Christmas festive ornaments and Merry Christmas and other words inside the venue. There is a 2.5-meter Christmas tree at the door. There are seven-color light bulbs hanging on the coconut tree. The lights are turned on at night. (It is best to arrange carpenters to make a wooden house)

1. There is a Santa Claus at the door to greet guests on Christmas Eve. During business, they should constantly appear in the venue and hand out gifts. All the waiters in the bar should wear Santa Claus hats.

, prepare the lottery boxes and Christmas decorations on the stage`

(2) Personnel Arrangement

1. Manager: Fully responsible for reception, formulation and implementation of business projects, and cost control ; Provide administrative leadership and be responsible for the deployment and use of employees and the management of relevant personnel. Publish news and information to the outside world and coordinate advertising activities.

2. Greeting staff: Responsible for specifically undertaking scheduled reception services,

4. Cashier: Responsible for daily settlement work accurately and quickly, consciously abiding by financial disciplines and financial systems, daily income Cash reconciles with books.

5. Bartender: Perform fancy bartending performances

6. Venue leader: Supervise the waiters in their team to complete tasks with high quality and efficiency, and check the appearance and service of the waiters Maintenance, upkeep, and cleaning of the area.

7. Waiter: Provide high-efficiency and high-quality services, obey the foreman's arrangements, do all work according to standards, try to help guests solve various problems, and report guests' questions and complaints when necessary Report to the foreman promptly for resolution.

8. Sound engineer: Provide high-quality and efficient sound services, maintain sound equipment, and do repair work to ensure business.

9. Purchaser: Purchase raw materials and various equipment in batches according to the bar plan.

10. Electricians and engineering technicians: Do a good job in testing and maintaining equipment circuits.

11. Stage manager and DJ: several actors: responsible for the program performance and music of the entire event.

12. Select 2 service staff to pretend to be Santa Claus.

3. Preparation and publicity work

1 Develop promotional menu (replace the current drink card)

2 Develop event program (arranged by the stage manager) )

4. Advertising.

1. Television advertising spreads quickly

2. Radio advertising

3. Newspaper advertising (cost should be considered, this item is determined by the leader)

4. Promotional materials pop_2 advertising inkjet bar promotion planning plan 2

(1) Overview of event elements

Event name: Yulin MUSE Bar New Year’s Day event planning

Activity theme: Muse Golden Reunion Night

Activity location: MUSE Bar in Botu Home, Jiangnan Avenue

(2) Activity purpose

1 , Lead the bar industry, create fashionable brand culture, create a good image of the bar, and improve its popularity and reputation.

2. Expand the social influence of this bar and attract attention and concern from all walks of life.

3. "Inform widely" the achievements of this bar so as to attract customers.

4. Let elites from all walks of life who have supported this bar look forward to the future together, thereby laying a good foundation for further cooperation in the future.

5. Through this activity, we will enhance the team spirit and sense of responsibility of all employees of the bar, thereby creating a new starting point for ourselves.

(3) On-site process of the Lantern Festival event

At 16:00, all the staff at the early stage will be in place and start laying carpets, arranging on-site balloons and other work to ensure that the preliminary stage is completed before 19:30 Preparation work

From 19:30 to 21:00, guests will be received. The front hall will do a good job of welcoming the guests, wearing corsages or hand flowers for the guests, and guiding the guests to enter.

21:20-21:50 The stage department is responsible for music playback. The host or singer will be familiar with the event process during this period and be fully prepared for the host to drive the atmosphere of the scene.

Event time: December 31, ____

21:50-22:45DJ controls the atmosphere

22:45-22:55Singer ShowTime

22:55-23: 55DJ music controls the venue, with a reunion carousel activity interspersed in the middle. The host invites guests to come on stage to participate in the interaction. When the carousel is turned, the music is as passionate and exciting as possible. This activity has rewards and punishments, and the host People organize their own language expressions.

23:55-24:00 Birthday song, no matter whether the live music control is accurate or not, when the time comes, the whole audience must enter the birthday countdown

00:00-00: 10MC singer Sound Wave Show, all the staff in the venue drive the atmosphere

00:10-00:20 The chief bartender’s bartending show, the cocktail made will be the prize for the winner of the reunion carousel, if no one draws , the bartender chooses a free drink for any girl present to liven up the atmosphere.

After 00:20, the music director will be responsible for arranging the performance process

(4) Division of labor in the organization and arrangement of Lantern Festival activities

1. Transportation arrangements:

The security department is responsible for arranging parking of passenger vehicles and maintaining on-site safety

2. Guest invitation:

Try to do a good job of Jay Chou's publicity and advertising in the early stage, and the music director is responsible for arranging the details of the singer's performance and performances by other artists.

3. Welcoming guests in the front hall:

Welcoming guests in the front hall is a beautiful scenery in the event ceremony. It is necessary to make early division of labor arrangements and training on reception precautions. Arrange designated personnel to welcome guests and wear hand flowers for guests.

The girls who were greeted by the reception staff were required to wear makeup that night, and the lip color was mainly bright red. Visitors at the front desk must wear light makeup and red lips.

4. On-site director:

Managers are responsible for the deployment of on-site resources, handling of emergencies, etc.

5. Kitchen Production Department:

Specially recommend a golden dumpling, the glutinous rice balls are wrapped in shredded coconut and fried, then plated and decorated.

Golden Tuan Tuan Yuan can be sold as a special snack or as a set meal.

6. Floor attendant:

Arrange 3 people to assist in the early stage preparation, and the management staff are not included in the 3 people;

You must be careful on the night of the event Working position, smiling face, polite hospitality, actively recommending "Golden Reunion Tangyuan" and wine packages, membership registration, etc.

(5) On-site scene layout

The on-site layout is in line with the Spring Festival; the venue is based on red, creating a festive atmosphere, showing high-end and enthusiasm for development and rapid development. And effectively make people known and leave a deep and unforgettable impression.

[Stage]

Red carpet laid on it

[Balloon pillar guide]

Quantity: 8

Materials: 8 iron welded movable ball columns, several balloons surrounding them to form balloon columns, golden balloon columns

Layout: from the main entrance stairway to the entrance of the passage

[Red Carpet]

Quantity: 50 meters long

Layout: from the main entrance stairway to the passage entrance

[Others]

Several balloons, mainly red and gold , the infield is decorated with purple and silver

200 flowers for visitors, ladies entering the venue

1 smoke machine

1 reunion carousel

Several glowing red lanterns

80 long red lace flowers

(A detailed list of items is attached to the purchase) Bar Promotion Plan 3

Event title: "Angel in the world" Angel Temptation-Passion Party

Event address: "Niu Bar. Ludburg" bar

Event time: December 26, 20__ Until December 27, 20__

Activity slogan: Cold winter, white snowflakes, and beauties from the sky descend to the mortal world. On December 16 and 27, in a legendary bar, the angels will Come together and bring everyone a passionate night.

The purpose of the event: to find a space for healthy entertainment and happy friendship for urban people. Purpose of the activity: Steadyly enhance the brand of the "Niuba. Ludburg" bar and western restaurant, further increase the popularity of the bar and increase turnover.

1. On-site environment layout

The interior of the bar is dominated by black and white, with mainly inkjet portraits outside the bar and promotional posters inside the bar. Then add red flowers, white gauze, and black and white balloons to simply embellish the entire venue. All employees are expected to maintain a professional smile and provide all services that day.

2. Activity Creativity

Angels are in the world. Every girl was once a tearless angel. When she meets the man she loves, she sheds tears and the angel falls. The world becomes a girl, so boys must not let down girls, because she has given up the entire heaven for you.

3. Event Schedule

21:00-21:30-Sign in, enter the venue

21:40-21:50 – MC speech, announcement Event details

21:50-22:20 – Band performance time

22:20-22:50 – The party officially begins, free dance by DC and guests

22:50-23:30 – Game time, try to relax the guests’ body and mind, and bring more laughter to everyone

23:30-24:00-Free dance with DC and guests

23:00-23:40 – Bar band show

23:40-00:20 – Second round of game session

00:20-01:00– Hot dancing time.

01:00-00:20 – Passionate performance by the band (one song per person)

00:20-00:30 – Award judging time, awards will be given out on the spot

p>

00:30-01:30-Hot dance free activity

01:30-02:00-Solo show

02:00-End of event---- --Guests left in an orderly manner to receive souvenirs 4. Target positioning:

Business guests, corporate groups, white-collar workers and above are consumer groups with medium and high incomes 5. Mini-games during the event:

1. At both ends of a table, place three bowls vertically on each side. Fill each bowl with 1/3 of the flour. Place a table tennis ball in each of the two bowls near the table, and then stand a person on each side. , whoever blows the ping pong ball into the third bowl first wins. This game can adjust the atmosphere very well, and it is also very annoying!

2. Separate men and women, two groups of people pass the playing cards by mouth, the first to pass the cards wins

3. Step on balloon. Put two people in a group with balloons tied to each foot. Let them step on each other together and see which group has more balloons left on their feet after a certain period of time. The group with the most leftovers is the winner.

4. First prepare some questions and a newspaper.

Rules: A man and a woman stand on the same newspaper and start to answer questions (the questions should be based on the Niu Bar itself as much as possible. Or all kinds of weird questions.)

If you answer the question incorrectly, the newspaper will be cut in half and continue

If you answer the question correctly, ask the next question

Men and women cannot touch each other when answering questions. Things other than newspapers

There are a total of 20 questions. After the questions are asked, if the man and woman can still comply with the previous rule, the game will end and prizes will be distributed (the more wrong questions are answered, the greater the distance between men and women. The closer it is, the more ambiguous it is, and the better it can arouse the emotions of the guests)

4. Selection of lucky guests

When the entire event reaches a certain time, the decision will be made. The bar MC came on stage to impromptuly announce the requirements to become a lucky guest, which not only enhanced the atmosphere but also provided effective interactive entertainment. This will allow guests present to remember the bar more deeply.

5. Follow-up activities:

When the plan is formally determined to be successful: Marketing will cooperate with all its customers to notify them by SMS, Internet, or phone to attend the party.

6. Effect evaluation and prediction:

While determining this activity, predict the guest occupancy rate and business sales level on the day. Notify managers of each department to hold activity list meetings. The price changes for drinks on the day of the event have been updated and adjusted for security and service work.

7. Item production and purchase list:

8. Program list

Act 1 - DJ warm-up time

Second Act - bar band performance

Act 3 - DS passionate dance (DS dressed up as a black angel and a white angel)

Act 4 - game session, and for the winner Memorial awards were presented to male and female guests. It makes the whole party more lively and passionate; (See the last page for game details.)

Part 5 - The bar entertainers passionately perform time, striving to bring the whole party to a new climax. Chapter 6 - Hot dance time, invite the person you like to dance, relax the atmosphere, and wait for the next round of passion.

Part 7 - The interactive part of the game will bring you unprecedented shock and passion.

Chapter 8 - Free Dance Activities

Guests danced, carnivaled, communicated freely, and tasted wine!

The event ended

The party ended at midnight At the end, all the male and female guests will bring the "angel on earth" they found at the scene to the gift distribution area to receive a souvenir (the gift is to be determined). Bar Promotion Planning Plan 4

1. Purpose of the event:

1. In order to thank new and old customers for their strong support to our hotel, we will use the favorable business opportunities of New Year's Day to reward our new and old customers, so as to stimulate their continued consumption, so as to achieve the turnover of our hotel. Stable growth, and ultimately achieve better profit goals.

2. Event time:

January 1, 20__

3. Event location:

Chinese and Western restaurants and Guest Room

4. Theme Slogan:

Meet at 212, Regent

5. Activity Content:

(1) Western Food:

1. Customers who consume Western food on New Year's Day will receive an Olympic commemorative card (made by themselves).

2. Customers who spend more than 3 yuan at one time on New Year's Day will receive a Western-style breakfast coupon for one person.

3. Customers who spend more than 6 yuan at one time on New Year's Day will receive a discount room coupon (with this coupon, you can get a 40% discount on the retail price).

(2) Chinese food:

1. Customers who consume Chinese food on New Year’s Day will receive an Olympic commemorative card.

2. Customers who consume in the Chinese restaurant hall on New Year's Day will receive a Western breakfast coupon with a one-time consumption of 5 yuan or more.

3. For a one-time consumption of RMB 1 in a private room, you will receive a cash coupon with a face value of RMB 1 (this cash coupon can be spent at any business area of ??the hotel).

4. If you spend over __ yuan at one time on New Year’s Day, you will get a VIP card as a gift.

5. If you spend 3 yuan or more on Chinese food at one time on New Year’s Day, you will get a free standard room for one night.

6. If you spend __ yuan on Chinese food at one time on New Year’s Day, you will receive a free Olympic ticket (see the Olympic ticket price list for details, which is attached and to be determined).

(3) Guest rooms:

1. All customers who check in the guest rooms on New Year’s Day will receive an Olympic commemorative card.

2. Individuals staying in a guest room on New Year's Day will receive a 20% discount on the retail price, and will be given a fruit basket and a breakfast coupon.

3. Those who book 8 rooms at a time on New Year’s Day will receive a Shanghai World Expo ticket. Bar Promotion Planning Plan 5

1. Activity Time:

December 20th - January 10th

2. Activity Theme:

Meet __ happy discounts on Christmas and New Year's Day

3. Activity description:

Christmas is celebrated on December 25th every year, and it is the most grand event of the year in Western countries. The festival can be compared with the New Year, similar to the Spring Festival in our country.

4. Purpose of the activity:

Through planning activities on Christmas and New Year’s Day, we will expand the hotel’s popularity, strengthen the emotional connection with business customers, and guide the dining consumption of residents in surrounding areas, thereby achieving Certain economic and social benefits.

5. Scene layout:

a. Door: A waiter dressed as Santa Claus stands at the door to greet guests. The greeting must be 'merrychristmas!' Guests under the age of 10 are given a piece of fruit candy.

b. Lobby: Put a Christmas tree in the center. The Christmas tree should be large and coordinated with the space of the lobby. There must be flashing lights on the tree to attract the attention of guests. Display various Christmas gifts (empty boxes with gifts Bag packaging is enough), place them in a row under the Christmas tree, and add various colored lights, decorations, etc., plus posters, music, etc. to enhance the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

e. Glass doors and windows: Paste Christmas paintings such as: snow scene, Santa Claus, etc. (available ready-made at boutique wholesale markets)

d. Waiters and cashiers all wear red hats Christmas hats set off the festive atmosphere and stimulate customer consumption. Restaurant: The waiter wears a Christmas red hat and serves a plate of unique Christmas snacks to each table of guests. The snacks mainly include cakes and cookies, or they can also be popular hotel specialty snacks, surrounded by various candies. .

6. Activity content:

Catering Department:

1. During the event, Christmas set menu will be launched (standards shall be determined by the Catering Department)

2. Christmas special package:

Book in advance and get a free Christmas gift.

3. During the event, each table can enjoy one special dish.

4. During the event, each table will receive a free exquisite snack.

Housekeeping Department:

1. During the event, the special price for business standard rooms on the 6th and 7th floors is 100 yuan/room.

2. All guests staying will receive a voucher worth 58 yuan. (Vouchers can only be discounted on the basis of individual passenger prices, and the lowest room rate is guaranteed to be 100 yuan)

3. Guests staying at the hotel can use the hotel swimming pool for free, and can enjoy check-out until 14 on the day of check-out: 00.

4. Guests staying in suites will enjoy VIP treatment, a welcome message from the chairman of the board, and a free piece of fruit and two bottles of mineral water.

Villa area:

1. A villa with a special price of 300 yuan is launched every day.

2. Everyone who stays in the villa will receive a piece of fruit as a gift.

2. Check-in guests can use the hotel swimming pool for free, and can check out until 14:00 on the day of check-out.

Swimming pool:

1. During the event: 30-time card will give you 5 adult swimming floats, and 15-time card will give you 2 adult swimming floats.

2. It is recommended that during the off-season, you can print a 5 yuan experience coupon (use a business card to stamp it and the customer only has to pay a 5 yuan cost fee for a limited time) and send it to customers in groups to invite them to experience it!

7. Internal publicity

(1) The Human Resources Department will publicize the hotel's holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspapers (completed before December 20);

(2) Employees of each department will conduct training on language standards, etiquette and courtesy during the holidays (to be completed before December 20)

(3) The personnel department will select waiters to play Santa Claus Elderly people, and conduct appropriate training (to be completed before December 20);

(4) The security department will play background music CDs during the festival to enhance the festive atmosphere of the entire hotel. (Lobby, guest rooms)

External publicity:

Promote new and old customers in the form of text messages. Each department and marketing department introduced the content of this event to customers through telephone calls!