Can the blind box of air tickets in 98 yuan really leave like this?
Insider tip: It seems more meaningful to help the platform attract traffic and bring brand effect.
You don't know where to go or when to leave. Everything followed. "More than 6.5438+million people snapped up the blind box of air tickets in 98 yuan" was searched in Weibo. On April 3rd, 20021year, Tongcheng Travel launched the activity of "Blind Box of Air Ticket Destination", which attracted more than 20 million users to snap up. The topic volume of Tik Tok and Xiaohongshu related to the "blind box of air tickets" exceeded 654.38 billion.
Beijing Youth Daily reporter noticed that once the destination of the ticket is not satisfied, consumers can get a full refund. However, some netizens said that a one-way ticket to 98 yuan, seemingly cheap, may actually be a "stunt". Return ticket, hotel accommodation, catering and time cost should be considered comprehensively. Since the flights of the "air ticket blind box" are basically working days, some netizens vomit: either the time is wrong or the place is wrong, so they can only apply for a refund.
Is it attractive?
If the destination is not satisfied, you can get a full refund.
Blind box buyers have almost no cost.
"Blind box of air ticket destination" is a new game of air ticket marketing initiated by Tongcheng. Users can buy domestic one-way air tickets with designated starting point, random destination and random date by spending 98 yuan. If the ticket you get is not up to expectations, you can get a full refund.
During the three-day Qingming holiday, the activity of "Blind Box of Air Ticket Destination" attracted more than 20 million users and a lot of media attention, which became the first phenomenal explosion in the field of tourism marketing in 20021Spring.
The so-called "blind box" refers to a toy box in which consumers cannot know the specific product style in advance. Only when they open it will they know what they have drawn.
The reporter of Beiqing Daily noticed that the similarity between the "air ticket blind box" and the physical blind box is that users buy air tickets to redeem their rights, but the specific destination that can be redeemed, even the departure time, is only known when unpacking; Different from the physical blind box game, "ticket blind box" can not only enjoy the thrill of "unpacking" when uncertainty becomes certainty, but also bear the cost of buying blind boxes. Once you are not satisfied with the result of the air ticket destination, you can get a full refund. For players, it only takes a little time and no money.
Tongcheng revealed that there are many orders every day, and our server is even on the verge of collapse several times. In this process, we are also constantly communicating with company leaders to increase the budget and ensure that more users can participate. Among the blind box participants, young users born after 1990s are the main ones, and most of them are born after 90s and 00s. From the perspective of gender, there are more female users.
Is it really a bargain?
Departing flights are basically working days.
Flights are mostly morning and evening flights.
98 yuan's Fly With My Heart sounds sure to make money. However, statistics show that the flights departing from the blind box are basically working days, and the flight time is mostly morning and evening flights. For passengers, no matter which route is opened, it seems very cost-effective to buy blind box products at the price of 98 yuan, but is this really the actual result?
A person in charge of a travel agency said in an interview with the media that according to the full seat rate last month or last quarter, airlines will take out some tickets for tail warehouse sales. The blind box is actually the last single ticket for each destination, and then these tickets are packaged and drawn.
Netizen Xiao Wang basked in the bill, and he got the ticket to Changsha on April 4. He said that they are all relatively unpopular destinations, and the daily price is not expensive, about a few hundred yuan. Of course, blind boxes are definitely the cheapest as long as they are in 98 yuan. Netizens got their own air tickets: they went to Xiamen, Guangzhou, Luoyang, Taiyuan and other places, with different destinations, airlines and departure times.
What is the original price of these tickets? One of the netizens flew to Xiamen, with the same flight price as 290 yuan; over there
The netizen said that she graduated from college this year. If she can get tickets for the graduation trip, she can go anywhere she wants and take a trip. But if the date is not suitable, return it.
The vast majority of netizens are just the result of drying the blind box of air tickets, and the seller of the blind box has not published the data of how many people actually travel. Many netizens said: Either the time is wrong or the place is wrong, so they can only apply for a refund.
Netizen "spits"
98 yuan is just an introduction.
There are still many places to really spend money.
The one-way ticket from 98 yuan, seemingly cheap, may actually be a stunt. If you get a ticket from Beijing to Xinjiang, can 98 yuan fly back? Return air tickets, hotel accommodation, meals and time costs all need to be considered by passengers. It may be too simple and impulsive to decide a trip with a plane ticket.
After logging in, users can enter their identity information and select the departure airport, and then they can extract domestic one-way air tickets of any destination and any date at the price of 98 yuan within a specified time. If you don't like it, you can get a full refund, but once you choose to lock the ticket, you can't return it.
For example, some netizens complained that the impulsive consumption brought by the over-priced air tickets in 98 yuan has added a heavy burden to themselves. "Xiaoxing" posted, "I got a ticket to my boyfriend's city next week through a quick lottery. I was carried away by good luck and locked the ticket in the last few seconds. "
Xiaoxing vomited that his mind was full of "good luck", "It's good to see her boyfriend in 98 yuan" and "His city is really fun, delicious and I'm so happy". After locking the ticket, I remembered that I had to prepare for the exam this month, and my boyfriend was busy with the interview. Next week's return ticket is particularly expensive, and it will cost a lot of money to stay and eat after going there. I locked the ticket and woke up after I made sure I couldn't refund it. If I don't go, I will only lose to 98 yuan, but at least I will lose to 980 yuan. I won't spend impulsively in the future.
This group/our reporter Lin Coordinator/Yu Meiying
Industry viewpoint
Drainage is greater than ticket sales profit.
Consumers should not be carried away by "super value"
Tongcheng announced that it will launch a new round of "blind box for air ticket destination" on April 22nd 10:00. The new round of activities will comprehensively upgrade the "May Day" travel scene, and the activities will last from April 22 to April 26. During the activity, users can extract blind boxes on the two platforms of Tongcheng Travel APP and Tongcheng Travel Applet.
According to industry insiders, it can be seen from the dissatisfaction of the "ticket blind box" with full refund that this is not a real "blind box" sales. It seems more meaningful to help the platform attract traffic and bring brand effect.
From the consumer's point of view, "grabbing the blind box" can be regarded as a game. If the result really exceeds expectations, it seems that we can plan a trip. If you are not satisfied, you can directly refund. The most important thing is that consumers need to keep a normal mind, not be carried away by "value-added" and spend calmly.