1. can directly use the brands, trademarks and management technologies owned by its headquarters. Compared with starting their own businesses, they have reduced a lot of burdens in time, money and spirit. For people who have no business experience at all, they can enter the business in a short time.
2. In addition, in order to improve the goodwill of the whole chain enterprise, the headquarters will develop original and high value-added products at any time to lead competitors with product differentiation. Franchisees do not need to set up their own development department.
3. The headquarters handles the promotion, procurement and even accounting affairs as a whole, so that franchisees can concentrate on sales and have no distractions.
4. Franchise stores inherit the goodwill of the chain system, which is equivalent to giving customers a reassurance. They will feel intimate with newly opened or unfamiliar stores, and even the language barriers and living habits that new immigrant franchisees are worried about can be maintained under the same signboard.
5. If you start your own business, there may be various difficulties in purchasing raw materials, and franchisees can buy equipment, dining tables, chairs and miscellaneous equipment cheaply because of mass production and customization at headquarters.
6. Pre-job training before opening can be assisted by the headquarters, and there will be special personnel to give various guidance on a regular basis after opening.
7. Create your own original business. If there are competitors, you can only fight alone, and the franchise stores are backed by the headquarters, which can be used as support;
8. If you want to start your own business, you must decide the location of the store yourself, and you often have no confidence in the quality of the location; Franchise stores can consult the headquarters, evaluate the site conditions, and even help the head office choose a site.
9. As the head office conducts market research on the surrounding environment at any time, including changes in customer level and consumption tendency, franchisees can take corresponding measures as soon as possible.
I hope your experience will help you, and I hope you can open a shop in Beijing successfully!