Hot pot is best to enter the hot pot industry in the form of joining, but joining requires a certain brand joining fee. However, after observing and researching for a period of time and investigating many brands, you will find that some brands charge high fees, others charge low fees, and even don't charge franchise fees. What happened?

In fact, this is the reason why a brand is strong. Creating a brand is actually very simple, but it is very difficult to make a brand form industry reputation and industry popularity. For example, if you are an unknown small brand, why should you charge a higher joining and cooperation fee? In addition, some online celebrity brands also need to confuse people who are interested in opening stores through hype, and there are also deep routines for setting up fast-moving brands.