In 20 12, Zhu Yilu participated in the recording of Tianjin Satellite TV's "You Are Me" program on behalf of Binzhi. During the program, Zhu Yilu caused a lot of criticism for hiring Feng Chongchong, a topical figure at that time. In summing up the experience of employing people, Zhu Yilu said: "Everyone has strengths and weaknesses. We need to do our best, meet our needs, and use them according to their abilities." The vast number of netizens have commented that the way of employing people shows its extraordinary courage and extraordinary wisdom.

On the occasion of the 5th anniversary of Binzhi. com, the Fortune 500 companies such as Coca-Cola, Samsung, China Unicom and Wanda Group expressed their full support. Famous entrepreneurs Zhou Hongwei, Tang Jun, Yao Jinbo and leaders of Internet Association Sun Qiping and Sun Yongge recorded video congratulations.