Zhuang Sheng is Zhuangzi, who rides all over the world. After helping Yue destroy Wu, he lived in seclusion with his teacher. Only its way, how natural and unrestrained.
Fan Li, the originator of Confucian merchants, is a strategist, politician, richest man and god of wealth. He is a rare cross-border transformation in the history of our country, and has made great contributions to the world, lasting for several generations.
When Li Ka-shing gave a speech at Shantou University, he claimed to admire Tao Zhugong Fan Li the most and told several stories about him. Finally, Li Ka-shing himself admitted to learning from Fan Li in business and Franklin in life.
Fan Li, born in about 536 BC and died in about 448 BC, was a doctor and general of the State of Yue, a famous politician and strategist in the late Spring and Autumn Period, the originator of ancient merchants in China, and the earliest richest man and philanthropist in China. Fan Li helped Gou Jian, the king of Yue, and after ten years' efforts, he finally completed the great rejuvenation of Yue.
Fan Li was born in Wan Yi, Chu. His teacher is Mr. Zhuang Bo, a Mongolian teacher. He is known as "anonymous" in the history circle. Zhuang Bo often said, "I have taught many disciples in my life, but Lu Tong, Zhuang Sheng and Fan Li are enough." Among these three people, Fan Li is the youngest. Later, Fan Li studied under Ni Zi (also known as Ji Ran Zi) and became one of the three ancestors of Taoism (nan huaijin is also known as the three sons of Taoism: Lao Zi, son (Ni Zi in Shanghainese) and grandson). Ji Ran is good at astronomy. He first discovered the influence of the periodic motion between the moon and Jupiter on the earth's biosphere, which is very close to 12 years. After three years' study, Fan Li became a teacher. He had a good plan for governing the country and keeping the country safe. He was eager to meet a wise monarch, show his talents and make immortal achievements. But it was not taken seriously in Chu State. So he consulted with his friends, and they left Chu for Vietnam, where they were highly valued by Yun Chang and appointed as doctors. Since then, Fan Li has stepped onto the political and military stage. ?
In the summer of 496 BC, He Lv, the king of Wu, led an army and launched an attack on Yue, which was unstoppable and covered the sky with banners. Gou Jian, the king of Yue, just succeeded to the throne, and the state of Yue was in a panic. Fan Li saw through Wu Jun's Eight Diagrams in the course of fighting. Knowing that Wu Jun was waiting for backup, Fan Li put forward the strategy of letting prisoners commit suicide in Wu Jun to distract the enemy. 300 death row inmates hanged themselves in front of Wu Jun, and Wu Jun soldiers were livid with fear and lost their fighting capacity. Seeing the sword cast by the general and Mo Xie next to the body, they stepped forward in despair and picked it up. Wu Jun suddenly fell, and the invincible gossip method was quickly broken by the Vietnamese army, and the prince and Lu died. This is a famous battle in history: the battle of cutting plums. Fan Li, who was only 2 1 year old, became famous in World War I and won the appreciation of Gou Jian, the king of Yue. Fan Li put forward the strategy of enriching Qiang Bing to the King of Yue: strengthening the city wall, developing the industries of salt, wine and jade, reforming the military system and updating the combat equipment. The cause of Yue was flourishing, and the King of Yue began to be complacent.
In 494 BC, Fu Cha, the king of Wu after he acceded to the throne, prepared troops to avenge his father's death, and used general Wu Zixu to attack Vietnam. The king of Yue underestimates his enemy and wants to win again. Fan Li tried to avoid his sharp edge, but Gou Jian refused to listen to his advice and insisted on sending troops. Sure enough, the state of Yue was defeated and the king of Yue was trapped in Huiji Mountain. In order to save his life, Fan Li suggested that Gou Jian, the king of Yue, agree to any conditions of Wu. "As the old saying goes, if the king is humiliated, the minister will die. If he is humiliated, he will be bullied by the king in the future!" Gou Jian gnashed his teeth and said, "I see, I will put up with humiliation and stand still."
Therefore, Fan Li sent an envoy to Wu to persuade the king of Wu to accept Yue's surrender. Wu Zixu, the general of the State of Wu, never hesitated or let go. Wu Zixu said: "If you don't destroy Vietnam today, you will regret it in the future." . When Fan Li arrived in Wu State, he calculated an account for Ai Bo, the governor in charge of finance in Wu State: If Yue State lives forever and becomes a vassal of Wu State, it can pay huge grain taxes and treasuries to Wu State every year; If the state of Yue is destroyed and becomes a vassal fief of Wu, the grain tax and property that can be turned over every year will be much less; Obviously, which is more economical and beneficial to Wu. Ai Bo, the Taizai, worried about the logistical support of the hegemony of Wu State, and urged the King of Wu to surrender. Finally, the prince of Wu refused to listen to the advice of General Wu Zixu that "if you don't destroy Yue State today, you will regret it later", so he went on strike and returned, accepted Yue State and became a vassal state. Fan Li is surprisingly effective in playing the economic card in military politics.
According to the terms of the wuyue peace talks, when the State of Yue was defeated, Gou Jian, the king of Yue, took his wife to the State of Wu as a slave. Gou Jian wants to take Wen Zi away. However, Fan Li strongly recommended himself to go with Gou Jian, and said, "Within four letters, the major events of the people ... are not as good as planting. Except for four letters, the enemy's system, the problem of breaking ... is not as good as it is now. " This shows that Fan Li is resourceful, brave and just.
As the King of Yue, it is a shame for Gou Jian to be a slave to the King of Wu. He accompanied Gou Jian to Wu as a slave for three years, but his heart was not dead, and he was waiting for his life to return. In these three years, Fan Li kept doing the ideological work and psychological counseling of the king of Wu, so that the king of Wu relaxed his vigilance and felt that Gou Jian, the king of Yue, had surrendered and had no ambition. When Fu Cha, the king of Wu, was ill, Fan Li came up with an idea to let Gou Jian have a taste of Fu Cha's excrement to debate Fu Cha's illness. This incident made Fu Cha feel the loyalty of Gou Jian, Fan Li and their subjects to the king of Wu. The king of Wu was deeply moved and ordered Gou Jian and his subjects to return to Yue. Prince's move naturally led to fierce opposition and obstruction from Wu Zixu. In order to let Gou Jian, the king of Yue, return to China smoothly, he further promised to accompany him back to Yue, and personally return to Wu as a hostage to give him a beautiful woman from a Chinese odyssey. Fan Li endured humiliation and was determined, which showed his perseverance.
After the defeat, the situation in Yue fell to the bottom and the country was desolate. In 49 1 year BC, he returned to Yue with Gou Jian and his wife. In order to avenge the rejuvenation of the country, Fan Li and Wen Zi formulated the strategy of "ten years' reunion and ten years' lessons" to destroy Wu, designed the "nine methods of rejuvenating Wu" and gradually implemented it. Fan Li has always maintained a high degree of strategic patience and determination, and on the basis of grasping economic construction, he led Vietnam's all-round rejuvenation. Fan Li showed superb economic ability and put forward Fan Zibing's Law (equivalent to Yue Guo Fu Guo Lun). This book includes revitalizing agriculture, persuading farmers to plant mulberry trees and managing grain production. In addition to guiding agricultural production according to the climate, we also formulated the "March 8 Price Law" to take into account the interests of farmers. Fan Li believes that "the husband is sick, the farmer is sick for 20 years, and the disease is at the end of 90 years. If the disease comes to the end, money will not be earned, and agricultural diseases will not be eradicated. " If you don't rise to 80, you will benefit from the end of agriculture if you don't subtract 30. "Agriculture refers to farmers, and finally refers to businessmen, and refers to food. It means: if the interests of businessmen are damaged, they will not operate grain commodities; If farmers' interests are damaged, agricultural production will not be developed. Businessmen and farmers suffer at the same time, which will affect the national fiscal revenue. The best way is for the government to control the grain price between 80 and 30, that is, the government can adjust the price through grain purchasing and storage, with the increase not exceeding 80% and the decrease not exceeding 30%, so that farmers and businessmen can make profits at the same time, and agriculture can be stable. This is the earliest government macro-control concept in history, taking into account the relationship between production and market.
Implement a policy of rest and recuperation internally, do not mess with migrant workers, and go against the sky. Grasp the economy first, then be close to the people and stabilize the society. Coordinate internal relations, be closest to ministers, and serve the people. Developing bilateral trade with the south and transporting domestic goods to the south in exchange for food have become the center of commercial trade in Jiangnan for a time. Militarily, we have established a highly mobile elite, set up a secret factory in the middle of Huiji Mountain, manufactured a large number of chariots and personnel carriers, and conducted strict training every day. Bribery Fu Cha's minion, alienate loyal minister Wu Zixu, and offer beauty to Shi. Xi served King Wu all day, urging him to build a large-scale project and use his weapons militarily. The prince of Wu was obsessed with the beauty of stone and gradually ignored the affairs of state. Wu began to decline from prosperity.
After the teacher was selected, Fan Li personally trained the teacher and affirmed her loyalty, training requirements and armed psychological strength. During the training period, and fell in love. Shi was reluctant to leave, and once refused to go to Wu, feeling decadent and depressed. In order to accomplish the great cause of rejuvenating the country, Shi was persuaded to embark on a journey to the State of Wu, and promised that Shi would personally take her away from the State of Wu after completing her mission and stay together forever. Fan Li threw this anchor of love into Shi's heart, so that she was not influenced by the enemy, and also gave Shi hope and the strength to persist for a long time.
Wu Zixu's father, Wu She, is a teacher of ChuPing Wang Zijian. Because of Fei Wuji's slander, he and his eldest son Wu Shang were killed by King Chu Ping. Wu Zixu fled from Chu to Wu, and became an important minister of He Lv, the king of Wu. He was the builder of Suzhou City, where there was Xumen. In 506 BC, Wu Zixu cooperated with Sun Wu to invade the capital of Chu, and Wu Zixu dug the tomb of King Chu Ping and whipped his body for 300 times to avenge his father and brother. Relying on the strategies of Wu Zixu and others, Wu defeated Xu, Lu and Qi in the west and became a tyrant.
Wu Zixu tried many times to persuade Fu Cha, the prince of Wu, to kill Gou Jian, but Fu Cha wouldn't listen. Fu Cha, eager to enter the Central Plains, led an army to attack Qi. Wu Zixu once again advised Fu Cha not to attack Qi for the time being, and to destroy Yue first, but was rejected. Fu Cha listened to the slanderers of Taizai's uncle, saying that Wu Zixu was plotting against Wu and sent someone to send a sword to Wu Zixu to commit suicide. Before committing suicide, Wu Zixu said to the crowd, "Please gouge out my eyes and put them on the east gate. I want to watch the death of Wu. " Nine years after Wu Zixu's death, Wu was destroyed by Yue.
Fan Li is a pioneer of the popular "beauty economy". One of Fan Li's great plans to rejuvenate the country is the honey trap. First of all, the national conscription has set off a craze for beautiful women. Secondly, after selecting Shi and other beautiful women, they were packaged and cultivated, so that Shi became famous and became a star beauty, and let Shi go to Wu with a sense of national honor to complete his secret mission. Third, Shi presented beauty to the prince of Wu, which naturally cost a lot of money. He won the vanity of the prince as soon as he appeared. Fourth, history lived in luxury in Wu and encouraged large-scale construction. It consumed the national strength and promoted the export of rare treasures from Yue to Wu. This is really similar to today's "beauty economy".
Even more legendary, Fan Li used the prediction of agricultural abundance and sorrow in the military. According to the regional differences of astronomical climate cycle, a law is predicted: the year of Yue is a disaster year, while the year of Wu is a bumper year. In the following year, the two countries were peaceful, and in the third year, the state of Yue was abundant and the state of Wu was disastrous. To this end, a plan of "borrowing grain for planting" was designed: in the first year, Yue borrowed 100,000 tons of grain from Wu, and promised to repay it twice in two years. A small part was returned in the second year. In the third year, in order to reduce the pressure of returning, the rice grains were secretly steamed for one minute, which made the rice grains bigger and fuller in appearance. When delivered, it lied that it was super-grade grain. It is suggested that excellent seeds can be sown in spring after spring. Just last year, Wu's grain was normal and the stock was very small, so it was easy to accept it as food. Unexpectedly, after sowing in the spring of the following year, the seeds did not germinate (steam) for a long time, and naturally they could not afford to harvest food in summer. When there was no famine in the yellow-green area, he led the Vietnamese army to attack Wu.
The preparation time for restoring the country is as long as 15 years. During this period, Gou Jian made four requests to attack the State of Wu, but they were all postponed on the grounds of good weather, geographical location and human harmony. It was not until the spring of 476 BC that the time was finally ripe to attack Wu. At this time, Fu Cha poured all his strength into the country and went north to the Central Plains for hegemony, which seriously consumed national strength and left the rear empty, leaving only the old, the weak and the prince. After nearly 20 years of careful preparation, the State of Yue became stronger. It is suggested that Gou Jian immediately set out to attack the State of Wu. In 473 BC, Wu Jun collapsed, and Fu Cha, the king of Wu, thought of Wu Zixu when he was desperate. He was ashamed of Wu Zixu, so he masked himself and committed suicide. ?
However, after the death of Wu, the first hero sized up the situation and bravely retreated from Yue. Fan Li warned his friends that "all birds are hidden;" The law of the rise and fall of "a sly rabbit dies and a running dog cooks", but if you advise, you will retire. However, Wen Zi didn't believe it, and was later given a sword by Gou Jian. Legend has it that when he fled, he cruised the rivers and lakes by boat. In the middle of the night, he took the beautiful stone that was hidden after being rescued from the harem of the State of Wu and hid it in the rivers and lakes by boat. As a spy of honey trap, Shi belongs to a well-informed soldier. Because ancient superstitions believed that honey trap was a disaster, the stone should be wrapped and drowned. Fan Li fulfilled his original promise to the stone and hid it in the grass in the rivers and lakes during the execution. The executioner went back to report that the stone had sunk into the river, but rescued it from the grass in the middle of the night and set sail. The hero and the beautiful woman set foot on a new life. Therefore, there is an old saying "Jianghu Fan Lizhou".
When he came to Qi, he changed his name to Yan Yizipi, lived by the sea, built houses, made salt around the village, merged salt fields, hoarded and sold salt, and bartered. In a few years, he accumulated tens of millions of property. After the completion of the first round of wealth accumulation, Fan Li was able to use the periodic law he was proficient in to do big business, that is, the periodic change arbitrage of large means of production, and the bulk commodities such as grain, salt, wood, military horses, vehicles and boats quickly accumulated wealth, making him rich in the world.
Fan Li's "Yili Salt Field" founded in Qi soon became a famous gold-lettered signboard, and businessmen from all over the country rushed to do business with him. Fan Li is ready to help others. His wisdom and ability were appreciated by Qi people. The King of Qi invited him to Linzi, the capital of China, and worshipped him as the prime minister in charge of government affairs. He sighed with shame: "Being an official is for your prime minister, and you can get 1000 yuan for running a family;" For a homemade cloth, it has reached the extreme. Being admired for a long time is probably not a good omen. "So, after he ruled Qi Guozheng for three years, he retired again, returned Xiangyin to the King of Qi, and gave all his wealth to his friends and fellow villagers.
For the third time, the man in cloth moved to the pottery land of Lu, which is a place in the "world" (the pottery land is adjacent to Qi and Lu in the east; There are Qin and Zheng in the west; Bei, Yan; The best place to do business in Ji Ran (according to the season, climate, people's feelings, customs, etc. People abandon me to take, people take me to use, let nature take its course and sit tight) to manage production. Within a few years, business accumulated into huge wealth, hence the name Tao Zhugong. Locals all respect Tao Zhugong as the God of Wealth, and he is the originator of moral merchants (so-called Confucian merchants) in China. Historian Sima Qian said: "Fan Li has been honored to move three times." There is a saying in the history books that sums up his life: "Don't complain when you take the time."
After Fan Li settled in Tao Di, he changed his name and surname and founded the brand "Tao Zhugong". It only took three years to start a business, and the basic industries were sericulture, silk making and silk selling. At the same time, he took advantage of geographical transportation to conduct large-scale trade. One day after the spring, Fan Li visited the market and found that the price of grain was low, while the prices of butcher shop, wood, silk and silk products were high. After coming back, he made a decisive decision, and recently set out to buy food in Jiangnan, emptying the warehouse and preparing to hoard food. Guys don't understand. Now silk business is booming, food prices are flat, and spring seedlings are growing well. Why start buying and selling food? However, after Tomb-Sweeping Day, the air began to dry, and there was no complete rain until summer. A rare drought occurred in Qi, Jin and Lu. After beginning of autumn, food prices began to rise, from 100 yuan to 250 yuan. Grain merchants only hate that they hoard too little grain, while Tao Zhugong reaps huge profits from hoarding a large amount of grain, and at the same time, appropriately lowers food prices to help the people. In this way, Tao Zhugong's reputation, once again become a golden signboard. Tao Zhugong later explained to the man: According to meteorological laws, this year should be a year of famine. I observed the astronomical phenomena day and night, and God gave me a warning. In addition, according to experience, when food prices are generally high, people's demand for other commodities will decrease, and their prices will inevitably fall. On the contrary, when food prices are low, other prices will rise. At the beginning of the year, I saw this trend and made a judgment. Your price is like dirt, and your price is like pearls and jade.
Fan Li attaches great importance to time-related factors, such as timing, time, cycle and speed. He grasps the cyclical ups and downs of commodity prices in the time dimension, buying when the price is low, waiting for the cycle, and selling when the price rises. Time for doing business is the most important profit model today. We should hold stocks and wait for the rising cycle, which will come one day. The most famous wave theory in the stock market reveals the time period, which has nothing to do with the quality of stock enterprises in principle. Products, industries and enterprises all have life cycles, and different laws apply at different stages. For example, the corresponding price-earnings ratio is different. For example, the early industry has a large development space, which usually gives a higher multiple price-earnings ratio, that is, long-term optimism. Macroeconomic cycle affects the change of monetary policy (especially interest rate cycle), and monetary policy directly leads to the change of asset prices. Li Ka-shing's bulk asset business, such as the recent sale of nearly 10 billion mainland properties, follows the asset price cycle. Some people say that the production industry is doing space business, that is, paying attention to production capacity and market share, while financial capital is doing time business. The interest rate is the time value of money, and the price-earnings ratio is how many years to buy in the future. In short, mastering the cycle and punctuality is the best way to do business, which is not as complicated as production and sales. The cycle is everywhere. Fan Li found that the meteorological cycle corresponds to the agricultural cycle and the food price cycle. Similarly, other commodities or assets can also find relative cycles.
(1) the method of forecasting agricultural abundance and abundance-"twelve-cycle theory". If we master this law, we can predict the future years, so as to make preparations early and seize opportunities. This is the biggest business opportunity in the farming era. Of course, if you dare to determine the cycle, you need to have profound knowledge and rich experience, combined with many factors to verify, and repeatedly combined with the local environment at that time, before you dare to fight. Obviously, both Fan Li and Li Ka-shing have this ability and resources.
(2) Fan Li's idea of "keeping pace with the times, accumulating wealth and accumulating wealth" is to seize business opportunities and pay attention to speed. Fan Li thinks: "Those who follow the times are still putting out the fire, chasing the dead and running for them, lest it is too late" (Mandarin, Vietnamese). "If you don't slack off, you can't come again. If you don't take it, it will be a disaster." For example, once, a shop in a street in Tao Di caught fire, and several shops in Fan Li were in danger of being burned down. Every household is desperately trying to put out the fire or isolate its own shop to prevent it from being burned down, but Fan Li took the money and rushed to the nearby market to buy building materials before the fire went out. When the fire was put out and the mood calmed down, Fan Li's building materials had appeared in the street, which not only eased the disaster, but also made money. Selling building materials makes ten times as much money as those two stores that lost money.
(3) Fan Li said: "Drought is the source of boats, water is the source of cars" and "Summer is the source of winter". This is the classical principle of arbitrage by using periodic law. "If you lead, everything will be decided", "Therefore, saints know the opposition between heaven and earth and make preparations for it". These principles sound common now, but Fan Li first put forward this business principle in the business enlightenment more than 2000 years ago, and he must be regarded as the founder of Shang Sheng.
(4) Fan Li pointed out that "if we talk about its advantages and disadvantages, we will know how expensive it is: it refers to judging the fluctuation of commodity prices according to market supply and demand. This is also the earliest law related to the relationship between supply and demand and price rise and fall. Fan Li observed at that time that the rise and fall of prices were related to the scarcity or surplus of commodities, which in turn would affect the supply of commodities after a period of lag.
(5) Fan Li expressed the view that "no one dares to live in your place" and "your place is like dirt, and your place is like pearl jade". High commodity prices are a harbinger of decline, so when a commodity price rises, operators will sell it like dirt. On the contrary, when the price of a commodity is low, we should buy it in large quantities like pearls and jade. This is a typical sales principle, which reveals the law of price operation and requires decisive delivery. Moreover, Fan Li's idea of pursuing the profit of "Eleventh" (one tenth of the price difference), small profits but quick turnover, and not profiteering is very humanized, which accords with the principle of seeking honesty and justice in business in China's traditional thought.
(6) Fan Li put forward the theory of "waiting for scarcity" and "waiting for time to change things". In fact, the theory of equivocation requires operators to stand in front of opportunities, wait overtime and move according to time, just like fishing with nets, they must wait before they can be hunted. Don't wait for goods, wait for people, hoard goods and others. To prepare goods that others don't have or can't think of, market opportunities will always appear.
(7) Fan Li stipulated the government control rules for the price on March 8. Fan Li pointed out that "the husband is sick, 20 farmers are sick, 90 are sick in the end, and the last disease does not make money, and the diseases in agriculture are not eradicated." If you don't rise to 80, you will benefit from the end of agriculture if you don't subtract 30. "If the interests of businessmen are damaged, they will not operate food commodities; If farmers' interests are damaged, agricultural production will not be developed. Businessmen and farmers suffer at the same time, which will affect the national fiscal revenue. The best way is for the government to control the grain price between 80 and 30, so that farmers and businessmen can make profits at the same time. This is the earliest concept of government regulation, with quantitative standards, and it is also the * * * win concept of "ultimately benefiting all farmers".
(8) Fan Li also emphasized the concept of savings, "the principle of accumulation, the completion of things, interest-free money. Deal with each other, don't leave greedy goods, don't dare to live expensive. " It means: store goods reasonably, speed up capital turnover, ensure the quality of goods, and don't wait for perishable food to increase in price.
Fan Li's economic ethics thought and practice are very rich, which is worth learning from modern people. Fan Li was honored as a veritable "God of Wealth". He has hundreds of millions of assets and is as rich as an enemy. He was "rich in virtue", paid 3,000 yuan and distributed his wealth to ordinary people three times. He is well managed and superb in skills. At the same time, he teaches the way to get rich, leaving behind business theories and valuable experience such as Fan Ran and business training. In ancient times, businessmen used to hang a plaque that read "Tao Zhu's career is the end of life", which means taking Shang Saint Tao Zhugong as an example to do business.
Fan Li's life is an outstanding representative of a hundred schools of thought contending culture in the Spring and Autumn Period. There is a poem that says:
Wu in the Spring and Autumn Period,
Fan Lizhou,
Tao Zhu is the best in the world.
Business training is passed down from generation to generation.
Attachment: "Three Plans and Three Strategies" in business.
First, the "three schemes":
Man's plan
Choose the right person, loyal and treacherous.
Be careful in big things, and you will suffer greatly in vain.
Don't be impatient with others, violent transactions are rare.
It's none of your business, impetuous and spoil the broth.
Harmony between words and deeds can make money.
Work diligently, be lazy and waste everything.
Shimou
If you spend money frugally, extravagant financial resources will fail.
Works should be refined, coarse and inferior.
The delivery date should be accurate, careless and unreliable.
Deal quickly, which delayed the opportunity.
Purchasing should be strict, and excessive purchasing should reduce the price.
Cashiers should be careful, there are many mistakes in doodling.
Wu Mou
The pros and cons should be clear, and confusion consumes a lot.
Put things in order, but it is difficult to check them loosely.
The price should be clear, vague and controversial.
If you owe money on credit, you will be judged and you will lose.
Clear accounts, chaos will lead to health problems.
Check the accounts frequently and slack off the principal.
Second, the "three strategies":
Commodity, price and market
The principle of accumulation, things done, high and low trials, interest-free money.
Fan Li's "three strategies" are the principle of accumulating wealth, which he summed up as three points: completing things, judging whether they are high or low, and excluding interest. This means that the quality of goods should be perfect, we should pay attention to the law of price changes, and don't stop the circulation of money. Tidying things up is the core of Commodity Brief. He said: "barter things, don't leave corrupt goods, don't dare to live expensive."
Judging the price is the core of the price strategy, and the price problem is quite complicated.
Fan Li mainly emphasized:
"On its advantages and disadvantages, it is expensive. Expensive is cheap, cheap is expensive. As expensive as dirt, as cheap as jade. "
Fan Li's price principle is the surplus and deficiency of the relationship between supply and demand of commodities; He pointed out the law that the two extremes meet when the price changes.
"Expensive as dirt, cheap as jade" is Fan Li's famous business motto.
On capital operation strategy in "City Briefing". Fan Li's "interest-free currency" means that goods and funds should keep circulating and running. In this way, he said, "money should flow like water." Money is money, money is a spring, a constant stream, and even a big exchange. The way to great cause!
Eighteen rules for doing business in Tao Zhugong?
Be diligent in business, not lazy, laziness will waste everything. Accept it with an open mind and don't be grumpy, which leads to less transactions.
The price should be clear and not vague. If it is vague, there will be more disputes. Check the accounts, don't slack off. If you slack off, your capital will stagnate.
The goods should be sorted out, not sloppy, and it is not easy to check if they are sloppy. Cashiers should be careful not to be careless, carelessness will cause many mistakes and omissions.
Do your duty when you are in trouble, and don't slack off, because it will suffer greatly. Be frugal in spending money, not extravagant, for extravagance will exhaust your money.
Buy and sell at any time, don't delay, delay will miss the opportunity. Know someone when you owe money, and don't abuse it, or you will lose money.
Distinguish between good and bad, don't confuse them, confusion will consume a lot. Employers should be square, not skewed, so it is difficult to entrust.
The goods should be inspected face to face, not abused. If they are abused, the quality and price will be very low. Be clear about your money and accounts, and don't be confused. Confusion will do harm to your life.
The main mind should be calm and don't act rashly, which will cause more trouble. Do things carefully, not rough, rough will lead to defective products.
Speak according to the rules, don't be impetuous, impetuous will cause many accidents.
Tao Zhu's five-character business motto: Heaven, Earth, Man, God and Ghost.
Heaven: innate wisdom, the foundation of doing business;
Land: cultivate for the day after tomorrow, relying on integrity;
People: for benevolence and righteousness, know how to choose, and pay attention to "a gentleman loves talents and takes them properly";
God: be brave and strong, be bold when things happen, and dare to do it;
Ghost: Smart and flexible, it can "turn hands into clouds and cover hands for rain".