It can be said that this experience will become a very interesting and successful case in my future life. This topic starts from a 10-minute speech salon I participated in with the theme of sales. As someone who has no sales experience and wants to show off on stage, I chose to start from the perspective of how to use the community to learn in my own life and let more people know me, and then I chose the name "from From cold field to magnetic field - self-marketing of the Internet."

Of course, this name is not only chosen to attract the attention of the audience, but more importantly, learning and sharing social APPs such as Chitu and Chitu are getting more and more attention from everyone. Use these More and more people are learning online through APP. In this era of "fan economy" and "IP", I think everyone hopes to be noticed and recognized by more people in social activities.

Then, how to use social software to manage ourselves has become something worth learning. My speech is also centered around such a topic, and I will tell you from my own personal experience. share.

As I just said, this is a sales-themed speech, so at the beginning, I sent a 10-yuan red envelope to everyone in the WeChat group and divided it into 10 people to grab it. What I grabbed was 1 yuan, and I told everyone that since it is a sale, everyone's time is valuable, so I want to buy everyone's 10 minutes of time to listen to my "From Cold Field to Magnetic Field" by paying. " Such a "product" sharing (please note that as a senior "scheming boy", the author will not give out red envelopes easily and just give up. After hearing this, they finally discovered that all this was the author's routine).

The speech officially entered the topic, and first asked the audience to get involved with three questions

1. Talking in the community, but no one listened

2. In If you post a soft article in the group, you will be said to be advertising, and you will be given a plane ticket without saying a word

3. In order to broaden your network, you will continue to "get familiar with each other" in the group, but in the end it will not work. I just became a "like acquaintance"

I think these are also three problems that everyone often encounters in life. How to break such an embarrassing situation has become a question for everyone. Everyone hopes to get the skills.

First of all, let’s talk about myself. I compare myself to a “self-taught maniac”. In my opinion, before the age of 30, a person accumulates knowledge rapidly, so I often mix in various fields. Learning community software, with the rapid development of live broadcast platforms, live broadcast learning methods are gradually emerging. In such a learning community, the people who attract the most attention are naturally the sharers. As mentioned earlier, as a senior " "Scheming bitch", how can I give up on this? I must also create a personal magnetic field to attract more people to be curious about me and attract everyone's attention.

Before selling yourself, let’s first take a look at what ordinary people usually say after listening to the live broadcast sharing of learning. This is also the most elementary approach. I classify these people as "repeaters" "type"

As you can see in the picture, after listening to the teacher's sharing, most people expressed their views with words such as "Thank you, teacher, you gave a great lecture". Of course, if it is just There is nothing wrong with this statement if you have a learning or wait-and-see mentality, but in terms of the depth of knowledge absorption, this is far from enough. Moreover, the content of these courses will be completely forgotten in a few days. , essentially, it is of no benefit to us.

To clarify one thing here, the author does not study with utilitarianism, because since this speech is around the topic of "sales", I will choose from my personal learning experience. Share related topics. Do not spray.

Going back to our topic, the purpose of self-promotion in the community has naturally not been achieved. A "thank you" is just a flash in the pan, and no one will be impressed by us. So if you want to attract attention, don't just be a repeater.

So, what can we do beyond the feedback method of repeater models? In fact, it is very simple. You only need to refine, organize and archive the opinions mentioned by the teacher in the live class, and then share them with everyone. Here I would like to recommend a method that has become increasingly popular in the past two years - mind mapping. As for how to make a mind map, readers will not go into details in this article. You can ask Du Niang.

Why do you need to do a mind map? It is actually very simple:

1. Show respect to the sharer

2. It is more conducive to sorting out the course structure. To facilitate a better understanding

3. In the community, "overwhelm the guests and usurp the host"

The first two points are easy to understand. Here I will explain "overwhelming the guests and usurping the host". In fact, everyone We can make mind maps of the knowledge shared by teachers in the community, but very few people actually practice it. Now that we have already done this step. Why not share your mind map with the community to give those lazy people a reason to continue to be lazy, and also give yourself the opportunity to win more attention. I think at this time, the focus of the friends in the group is not only on the teacher. They will instead say, "Thank you for the mind map", "That's great, the logical structure is very clear", "Now that you have the map, let's climb up the stairs and listen to the voice sharing. Climbing up to the fifth floor in one breath will relieve pain in your waist. My legs don’t hurt anymore.”

The picture below is my personal experience. As a newly promoted "self-study maniac", I have been active on various learning platforms in recent months. Every time I hear interesting courses, I always I will habitually organize it into a mind map and then send it back to the group. Before I knew it, many friends took the initiative to join me.

So far, many people have always asked me, "What software do you use to do your mind mapping?" In fact, I have used many kinds of mind mapping software. Baidu Mind Map is still the best. For me, mind maps don’t need to be too fancy. First of all, it must be simple to operate. You can drag and adjust the hierarchical relationship at will. Baidu Mind Map satisfies this requirement of mine very well. The interface is simple and you can get started by opening the page. Secondly, and what attracts me the most, is that it can be saved to the cloud. No matter where I go, I only need to log in to see all the mind maps I have made, and provide me with the information I want anytime, anywhere. .

In addition to sorting out, in my opinion it is still not enough, because sorting out only organizes other people’s knowledge and has not really been internalized or converted into one’s own knowledge.

Therefore, in my opinion, the most important point is to know how to internalize the output.

The author of the book "The Art of Organizing 4" provides survey results on "How much do you understand what you have learned?":

What you heard 10

What I saw 15

What I heard and saw 20

When talking to others 40 (so what I said earlier about meeting and chatting with friends makes sense Yes)

Personal experience 80

The last point here is that the learning method of personal experience is the most absorbed, and personal experience is to learn through external cognition. Practice, for example, what you saw I shared today is to do mind mapping. Those who really paint are practicing, but in addition to practice, we should also re-transform our experiences from practice into content for output. This is also the internalized output to be mentioned!

For example, my article "Office Artifacts Hidden Around You" is the output after internalizing it through my own practice. I will explain how to do the output specifically in the follow-up article. Let everyone know in the article.

We continue to focus on the topic of "using learning communities to create personal magnetic fields". Before publishing the article "Office Artifacts Hidden Around You", my number of fans was "0", but after a certain period of time, After the accumulation and reasonable output, my articles were soon included in many topics, and they also gradually gained the attention of some fans. The number of views also approached 800 times in 5 days, which surprised me even more. Yes, there is also a "reward", although it is only 2 yuan, but for me, this is an unexpected gain, and it also gives me greater motivation to continue doing "internalized output".

In addition to "", I also received requests for class appointments from group owners in some WeChat communities, allowing me to show myself in front of more people.

At this point, it can be said that I have gradually built my own magnetic field system, allowing more people to take the initiative to approach me and understand me. I think, in terms of personal marketing, I have taken a very successful first step.

Of course, as a big boy who is inspired to become a lifestyle artist, in addition to sharing online to let more people know me, I also use my spare time to form a salon team with my friends around me. He shared his achievements in PPT and gained a group of loyal fans offline.

Through sharing like this, I even received opportunities for business cooperation. Having said that, let me interject a short story about holding this salon. Since this salon was held entirely in my spare time, the number of people who signed up at the beginning was actually very small, so I decided to use the platform to launch Activities, but how can you promote yourself when no one is paying attention?

As a senior "scheming boy", of course, you can't just send the activity link to the WeChat group and it's over. If you just do this, the result you will face is to be kicked out of the group. I share it with you here, but I don’t encourage you to imitate me in doing so. In my opinion, this is just a helpless move and can only be called "being clever". If you continue to advertise with this mentality, you will Just wait to fly out of the group.

Before I sent the event link, I first sent this paragraph very sincerely in the group:

It can be seen that this is a paragraph that includes the nature, form, and theme of the event. , purpose and other soft articles, no matter how people in the group answer, my promotional purpose has been achieved. If you agree, naturally send the activity link directly to the group. If you don't agree, then everyone knows what I am going to do, and people who are interested in this event will naturally come to me. This is indeed the case in real time. In the end, 32 people signed up in one afternoon. Successfully solved the salon audience problem.

That’s it. At this point, my sharing of "From Cold Field to Magnetic Field" is over. If you have the patience to read this, then I really want to congratulate you, because my topic is "How did I use 10 yuan to appreciate to 1,000 yuan in 10 minutes?" Don't worry, the author is not a headline-grabber, so I will just use this 1,000 yuan Let me tell you the origin.

You should still remember that when I was at the beginning of the article, I distributed 1 yuan each and 10 yuan each. My closing remarks are as follows:

"Thank you all for spending 10 minutes to listen to my sharing. Our topic today is related to sales, so now in turn, I just spent 10 minutes of everyone's time, and now I would like to know if you can get inspiration from my sharing today. If so, please give me your money in multiples of 1 yuan, 1.5 yuan, 2 yuan, 2.5 yuan... and so on. Send me a red envelope. If you feel that you have gained nothing, then please also send me a red envelope of 0.5 yuan, which is considered as my tea fee for these 10 minutes, so you have 1-0.5=0.5 yuan left. The 0.5 yuan red envelope I sent is not a loss.”

After I said the above words, the scene was immersed in the joyful atmosphere of everyone giving out red envelopes, but what I didn’t expect was. The first red envelope I opened made me recover the cost - 10 yuan. A big brother at the scene asked me directly, is there an upper limit? I said no. He said 100 yuan is okay? My answer is still no upper limit.

Something I didn't expect happened. Because in my prediction, it would be very good to receive up to 30 yuan. Unexpectedly, he said: "Then I will transfer 1,000 yuan to you!"

Later, I learned that this eldest brother had just returned from doing business in Germany and wanted to open up the market in Beijing, but he never thought of a suitable marketing method to officially trigger my "offline salon" His inspiration. So in his opinion, this 1,000 yuan is absolutely worth it. Because he has information that can be spread from this point and recover hundreds of times the profit in the near future. He also said to me, "You young people have time but no money, and we have money but no time. You People of this generation are different from us. Their ideas are very innovative. You don’t need to care what others say about you. If you have an idea, just do it. Don’t wait until you get older and regret the things you haven’t done!” To be honest, I was deeply moved by this passage and became more determined to continue learning and sharing.

Of course, some people at the scene also asked me, why do you keep sharing like this and bring us different ideas every time? Are you not afraid that one day you will empty yourself and expose yourself? Bottom?

To be honest, I didn’t think so much. I just responded to him like this. I like to learn, observe, and think, but what I like most is sharing, because I enjoy this kind of attention. Fun, and the joy that the audience gets when they get something from me. That's all.

Learning and sharing should be free, so why be timid and work hard to be a life maker.

"The Theory of Entering Actions" says: "All happiness in the world comes from altruism; all suffering in the world comes from self-interest."

Sincerely

Thanks!