Youth entrepreneurship advanced leader materials
Jiaozuo 80-year-old college students entrepreneurial selling yam with microblogging marketing business is booming
He is a 26-year-old rural college students, after graduation, give up high-paying careers back to their hometowns planting yam, highly questioned by neighbors; he carefully studied the network marketing model, leading the family to open up a yam store, doing a good job; he has a dream of yam, hope to promote the development of the country's economy, and the development of the country's economic development. A dream of yam, hope that by promoting green yam brand to help neighbors get rich, the spirit of respect and admiration.
He is Jiaozuo City, Wuzhi County, Xitao Town Zhangwu Village? The yam is a great way to get the most out of the yam. Zhao Zuolin, a hands planted green yam, microblogging the pursuit of the yam dream of young people.
Unbelievable to give up high-paying careers in the yam business
October 26, 27, Jiaozuo City, Wuzhi County, Xitao Town, Zhangwu village exploded pot. Jiaozuo City, 30 microblogging marketing experts should? Brother Yam? Zhao Zuolin's invitation to Zhangwu village to participate in? The first network culture yam festival of yam brother. We all went to Zhao Zuolin's 12 acres of yam field to see the growth of yam and listen to the news. The yam brother? Talking about yam planting techniques, and rolled up his pants legs to carry out the yam digging contest, and finally dug up the yam into a variety of delicious dishes, *** with the joy of sharing the harvest. Of course, the villagers of Zhangwu Village also came to join in the fun, everyone is interested in? Yam brother? The practice is very curious, but his life choices but a few more points of understanding.
Zhangwu Village was once a village in Wuzhi County, where yams were abundant, and Zhao Zuolin's ancestors were good at planting yams. But in recent years, the market for yams has not been good, and Zhao Zuolin's parents hoped that their son, who was studying at the university, would be able to find a good job in the city after graduation, and get rid of the yellow land. Zhao Zuolin in 2008 into the Henan Engineering College marketing and planning, through hard work, he became the 2008 class of the best students of the program, not graduated from a large Chinese fast-food company, opened a monthly salary of more than 3,000, pay the conditions of the five insurance and one gold.
After six months of work, Zhao Zuolin jumped to a well-known media company in Henan Province, just one year after graduation, he got a monthly salary of 5,000 yuan with his own strength. In the eyes of his classmates, Zhao Zuolin was a role model for them to follow, and in the eyes of his parents, it was only a matter of time before his son settled down in a big city. However, just at this time, Zhao Zuolin put forward the intention of opening a mountain medicine store to his parents, not waiting to discuss, they vetoed his son's idea.
? Because I learned is marketing and planning, usually combined with the situation of their own family to analyze the market situation of yam. I think the farmers in my hometown will only plant the land will not sell things, so good things is not earn money. Zhao Zuolin said. It is because of this complex, I decided to stick to my own ideas. After Zhao Zuolin got married, his daughter-in-law, Feng Fang, gave her husband all the money she had received from the Zhao family for the bride price and started her own business. The yam girl? In December 2012, Zhao Zuolin's online store was finally opened.
Wind and water network marketing business is booming
Oriental Daily News reporter came to? The first time I saw this, I was in the middle of the night. When the home, see the family are busy in the yard,? The company is talking business with Mr. Hou, the manager of a well-known business in Jiaozuo City. These two days the shipment is in short supply, every day busy until midnight. The yam brother? told reporters that he began pre-sale on October 1, October 20 began digging yam, more than a week's time, he has sold out more than 4,000 pounds of yam. This is all thanks to the network marketing model ah. Yam brother? said happily.
? In my eyes, these yams are precious. But to turn the yam into ? gold bars, how to sell is very critical.? In order to find a larger sales platform,? Yam brother? spent a lot of effort to study the characteristics of various online social networking tools. The microblogging retweet function is particularly powerful, can be used to promote the product; Taobao is a more mature trading platform, you can buy and sell here; and WeChat's privacy is relatively strong, you can WeChat for the customer to do the later service.
According to? Yam brother? introduced, now Wuzhi County, most of the farmers who grow yam are still stuck in the traditional marketing model.? They generally wholesale yam to traders, they will also pull some yam on the city retail, these ways are relatively backward, farmers do not have much economic benefit. In order to make more money, many farmers rush to dig up unripe yams for sale before the Mid-Autumn Festival, and many farmers rely on more fertilizer to increase production. The yam brother? The company said, "I'm not sure if I'm going to be able to do that. So the whole yam market has fallen into a very passive situation, the price of yam is more and more low pressure, many people are planted not to go on.
? Yam brother? Convinced that ecological food is a development trend, so he abides by the law of growth of crops, in the frost before and after the digging of yam, and advocate to the yam on the farmyard fertilizer. Now the market retail yam is generally 8 yuan to 10 yuan per catty, and I sell the price is 12. 8 yuan to 16. 8 yuan per catty, due to the good taste, rich in nutrients, repeat customers are very much, yams in short supply.?
In addition to good products, marketing channels wide,? The yam brother? There is also a business trick, that is, good service. Reporters at the scene to see,? The company has a lot of people who are looking for a good deal of money to spend. The first is to make sure that you have a good deal of time for the job. Yam sister? In each box of yam are put a pair of rubber gloves, a peeling knife, a yam recipe and a love card. The reporter found that these love cards are? The yam girl? Feng Fang hand-written, the card on the customer how to eat yam warm tips. These things I have not seen in other stores, just saw in his home.?
Mr. Hou, who came to talk business, said, ? I saw on the Internet that people have a good opinion of ? The yam brother's evaluation is good, so I came over to see the situation, if appropriate, we will start cooperation. Mr. Hou said.
The first time I've seen this, I've seen it on the Internet, and I've seen it on the Internet. The company's website has been updated with the latest information on the company's website. The company is looking forward to enriching its neighbors
? The yam is a very important part of the world's economy," he said. There is a dream of yam, that is, the health of the public, rich farmers.
In October of this year, the? The yam brother? The first time I saw this, I was able to get the ball rolling and I was able to get the ball rolling. The seven times the planting professional cooperative? The company has three farmers who have joined his cooperative, and the scale of yam planting has reached more than 40 acres. I heard the old people say that the yam here is seven times more medicinal than other places, so we named it ? Seven times Huaiyao. Yam brother? proudly said, ? I want the income of our yam farmers to increase as well, and for that reason I organized the establishment of this cooperative. I intend to lead other folks to plant green yams together, and then *** with open up a variety of ways of sales channels, *** with get rich.?
After establishing the cooperative and expanding the scale of production, ? The yam brother? also ready to simple processing of yam.? For example, the yam can be ground into powder or processed into yam tablets, in which case the product can be stored for a longer period of time. At the same time, he also hopes to cooperate with some big businessmen to make the sales channels of yam more stable and diversified.
? Yam brother? s ideas and practices have won the praise of many peers, the village people on this young man also gave a thumbs up, parents are directly to him? The first thing you need to do is to get your hands dirty. , even the mother-in-law also personally, to help the young couple to run the online store. All of this, all make? The yam brother? He is full of confidence in the future, and he firmly believes that as long as he perseveres, his dream will sooner or later become a reality.
Youth entrepreneurship advanced leader materials
University students entrepreneurial APP WeChat sell buns: turnover broke a hundred million
Steamer lifted, water vapor? The water vapor is not a good idea, but it is a good idea to use it. The water vapor is not only a good source of energy, but also a good source of energy for the people.
This is February 14, and the good garden bun store in Zhushan Road soon after the opening of the new store, general manager Liu Bomin in the kitchen and the cooks spent Valentine's Day.
The baozi store on Zhushan Road is different from any of the other hundred or so stores in He Shan Yuan. This store is close to the subway station and Civic Square, and has a lobby where you can eat. Liu Bomin holds this store in the highest regard, and whenever he has guests, Liu Bomin will drive them here.
It represents Liu Bomin's latest planning: open into the community, ? so that the morning exercise end of the public can be the first time to eat the bun?
Previously, the 26-year-old? Baozi brother? Liu Bomin's strategy to? New? known. In the city of Nanjing, he vigorously promoted the Internet marketing of buns, emphasizing the ? fast-paced? for office workers, quickly capturing the market. After a year of expansion, he began to think about? The rhythm slows down?
This is Liu Bomin? Baozi? s second year, but he had already begun to think about the future: to be the best Chinese fast food.
Third year as general manager
At 8:30 a.m., Liu Bomin entered his office on the third floor of Software Avenue in Nanjing. In the conference room, he took out a task list.
? This was completed yesterday?
? Finished? And, uh, it's done. Good?
These hooks and crosses will become the standard for staff appraisal, and will be posted on the wall.
These hooks and forks, will become the standard of staff assessment, the wall posted on the last month's staff assessment table, Liu Bo Min scored the lowest,? Subordinate performance, directly determine my rating, low rating, indicating that the subordinate someone did not do well enough?
Liu Bo Min has an independent office, but he almost did not stay inside. The end of the regular meeting, he sat in the hall of the empty workstation, desk, there is a whole set of ? Micro-marketing teaching? CD-ROM.
Liu Bo Min's skin is somewhat dark, hair blowing meticulously. Social proficiency, almost can not see is a 26-year-old young man.
In 2013, Liu Bomin came to and good garden to become the general manager, no one thought that the real identity of this new leader is a junior at the Nanjing Engineering Institute.
At the beginning of the office, Liu Bomin did not dare to mention his identity more with his colleagues, ? I am afraid that they do not serve me?
Just took over, he changed the company's management structure into ?
Linear management?
He has his own philosophy, ? Talk less about character and more about humanity?
Crazy entrepreneurial college students
During the inspection of the new store, Liu Bomin suffered from a severe cold. On the day of the interview, he returned to the company to deal with things after a hasty infusion at the hospital. Friends familiar with Liu Bo Min said, Liu Bo Min and study the same, are desperate.
? I was too hungry in my childhood.? he explained.
Liu Bomin is Gansu Longxi people, his father is a substitute teacher, his mother sells fruit to subsidize the family, ? could not afford to eat a 10-cent popsicle?
In 2009, at the age of 20, Liu Bo Min went through two repeats of the examination, and was admitted to the Nanjing University of Engineering, becoming the first university student in the village. The first time I saw this, I had to go to the hospital, and I had to go to the hospital, and I had to go to the hospital, and I had to go to the hospital.
Since his freshman year, Liu Bo Min has tried all kinds of part-time jobs: washing dishes, distributing flyers, and opening a milk tea store. After the food and clothing is not worried, Liu Bo Min began to not meet, ? The college student entrepreneurship can not be a stall, or sorry for the word college students?
The opportunity arose in the sophomore year. Liu Bo Min led the team to participate in a national entrepreneurship competition, won the national second prize, got two hundred thousand dollars in prize money.
He gathered the team of eight people, ? This two hundred thousand dollars we want to take all out to open the company?
The students thought this idea was a bit crazy. After consultation, eventually Liu Bomin took out 100,000 divided among the members, the other 100,000, they created a company, Zhuoyuan Cultural Communication Co.
This is a new media company, responsible for helping enterprise users to develop APP, micro letter marketing, etc.. Liu Bomin's identity has become the company's president in the second semester of the sophomore year.
Baozi production and sales network
February 15 afternoon, still in the cold Liu Bomin participated in an entrepreneurial salon. This is the last gathering of local entrepreneurs before the end of the year.
Liu Bo Min used to arrange the company's affairs in the morning. In the afternoon, he would drive to salons, lectures and parties in Nanjing.
Liu Bo Min was often invited to give lectures on entrepreneurship to university students. Liu Bo Min summarized a few key words for himself: thick skin, resources.
When he first entered the university, Liu Bo Min looked old and shabby, and lost in the interviews of various student organizations. He put the middle school? The first time I saw a picture, I saw a picture of a man who was a man who was a man. The company's website is a great place to find out more about the company's products and services, and to find out more about the company's products and services. But when they saw Liu Bo Min in person, they realized they had been duped. The company's website is a great place to find out more about the company's services and services, and to find out more about the company.
Liu Bo Min performed hard, and soon became the vice president of the student union. The connections of the student council became the initial resources for Liu Bomin to start his own business.
After the establishment of Zhuoyuan Company, Liu Bomin's business is scarce,? Difficulty when 3 months can not pay wages, in the school to play two dishes, 5 copies of rice everyone to save food.
Liu Bomin looked for various entrepreneurial gatherings to find new projects and investors for the company. At one of these gatherings, he met Shen Chunlong, the founder of He Shan Yuan.
? HeShanYuan? is a long-established chain of bun stores in Nanjing, which relies on flavor to market its way in the competition has been somewhat outdated.
Shen Chunlong saw Liu Bomin's new media experience as a way to bring in fresh blood.
For Liu Bomin, perhaps the hunger of his childhood was too profound, and he always wanted to open a restaurant.
The two hit it off immediately. Liu Bomin entrusted Zhuoyuan to a colleague to take care of, he went to WoShanYuan as the general manager of the company.
After market research, Liu Bo Min decided to target young people in the city. He made an Internet transformation of the baozi store.
Considering that young people have less time for breakfast, Liu Bomin developed APP and WeChat booking baozi channels. Young people can book and pay for the buns on the Internet in the afternoon, and then go directly to the nearby bun store to pick up the booked buns the next day. In addition, online booking for delivery is also supported.
With reference to western fast food restaurants, Liu Bomin invested 70 million yuan in a new central kitchen, with standardized control of fabrics and fillings to ensure a uniform taste across stores.
In terms of store location, Liu Bomin opened a platform in WeChat, where customers can report open locations, and Liu Bomin personally led the staff to investigate, and once the decision is made to open a store, the person who reported can get thousands of dollars in rewards.
A year, and good garden in Nanjing rapid expansion. When Liu Bomin took over, Heshanyuan had 70 stores, and now it has expanded to 170 stores.
Jiangning Partners
On the afternoon of February 16, hearing that the photo was going to be in the New Beijing News, he drove to a nearby barber store and asked the clerk to fix his hair, ? This is going to be in the newspaper, you help me get it right?
Liu Bomin follows current news and idolizes,? He has a lot of economic reforms, but also to encourage us to start a business, otherwise, like me, grassroots start up do not even dare to think?
Today, Liu Bomin still rents a room in the suburbs of Nanjing and drives a cheap domestic car.
Thinking about the hardships of entrepreneurship when he was a student, Liu Bo Min created the Jiangning District Youth League Committee with the help of? The company's main goal is to provide the best possible service to its customers. The company is a member of the Jiangning District Youth League and serves as the president of the League. This project will be scattered entrepreneurial team to unite to undertake large projects, into a small entrepreneurial team bridge.
As the general manager, Liu Bomin still recognizes himself as a ? College student entrepreneurs? Although he led the Heshanyuan, as of November last year, has 120 million in sales. According to the bun industry at least 10% profit margins to calculate, last year Liu Bo Min and his team netted ten million.
The crisis is not non-existent. Previously opened several dine-in baozi stores, because of various problems operating poorly, the new model still needs to be tested. In addition, the Nanjing market has been saturated, and good garden want to develop, must enter the southern Jiangsu and even Shanghai. However, the Shanghai restaurant industry is highly competitive, Liu Bomin still struggling to find a way out. However, Liu Bomin still come up with? The three men? The posture,? I not only want to sell the buns to Shanghai, but also sold to Beijing, sold to the United States.
Youth entrepreneurship advanced leader materials
University students entrepreneurial fact: we finally survived!
University students entrepreneurship is the first lesson into society in advance, but also a good opportunity to exercise their own, so in the university students have opened their own entrepreneurial road, of course, many schools also encourage college students to start their own business, and provide a lot of support, but unfortunately can survive the proportion of entrepreneurial projects is very small, so today I share with you a student entrepreneurship from the University of Guangzhou University of Technology story to the students, hoping to give in the way of entrepreneurship. So today I'll share with you a story from a student at GITU about his entrepreneurial endeavors.
The project can be said to be almost nothing to do with the Internet, most of their sales and promotion work offline, in fact, I am more optimistic about the project to do a good job offline, after all, the Internet is just an auxiliary sales channel only, and the network competition, usually just entrepreneurial college students in the Internet's advantages are not obvious. When college students have to directly face the Internet business and brand are very mature competitors, usually have no power, so the offline and surrounding resources become your most important integration of power, after all, offline and around the resources you are more likely to understand and easier to obtain. In fact, there are a lot of brick-and-mortar stores to send flyers than you do any kind of network marketing effect is better, so do business can not simply obsessed with network marketing, to learn to find the right marketing methods.
Cong
I know Cong has more than two years, when he has been doing a brand of clothing, a brand positioning is very clear that the service is to serve college students, providing graduates with special interviews formal wear, and is specialized in men's clothing, women's clothing competition is too great, and the university city of Guangong campus men and women ratio of 13:1, so the choice to do men's clothing is still relatively sensible. The project is a Chung with four students to cooperate with the start, we put together 30,000 start-up capital on the passion to start their entrepreneurial journey. The project is the leader, responsible for the purchase, promotion, sales and other work, the development of campus agents and so on by other partners to share the work.
In the beginning, the store was opened in the south commercial district of Panyu University City, where few people came to shop and the whole commercial district was relatively cold, the biggest reason for opening here is that the rent is cheap. Due to the low flow of people, and usually have to attend classes, so the mode of doing business needs to be adjusted appropriately, which gave birth to a strange brick-and-mortar sales model is to make an appointment to the store service, which is different from making an appointment to come to the door, but when you are free to come over to the store, we will make an appointment for a period of time, and then the owner will be based on the time to wait in advance to the store, the customers come to help them to measure the size, and then to pick clothing Pick a tie and so on, and finally complete the sale, this seems to be a bad implementation of the method, but actually by them to do through, the following A Cong shared his business insights.
The old storefront in the South District
Since the South District is very few people to shop, want to rely on store traffic to facilitate business is very difficult, so the focus of the work has changed to the development of student agents, the school's forums to post recruitment, and in the dormitory to recruit as long as the recommended customers to consume the appropriate commission, commission will be based on the sales volume of the appropriate incremental. At that time, there was no website, so we directly use the Sina blog to do the official website, to the student agent to see the style, download style pictures and learn sales techniques, and regularly plan activities to print flyers to the student agent to distribute.
In addition to the development of student agents, expanding more sales methods is also very necessary, this time a brand began to become a sponsor of the student union held competitions, generally a few hundred dollars or sponsorship of some of the tie briefcase as a gift can be, and then hang a billboard in the event site advertising. Many people think that the effect of this advertisement must not be very good, and the fact is that the effect is very inconspicuous. Of course, in addition to doing activities sponsored as brand publicity, there is a part of the leadership with the student body to establish a friendly relationship, and some of their ministers need to wear formal dress, the student body within the need for formal dress, so indirectly increase the sales opportunities, and the student body will also recommend a brand to other students, last October, there is a single recommended by a dozen of the student body's single handed over to a brand to do.
This down a year, there have been a lot of students are used to a brand of appointment to the store service, sometimes students arrive early, will be waiting at the door of the store, and sometimes there will be a few students together, waiting for the door, because of this began to attract the attention of competitors in our store next to and across the street to open up men's clothing stores, of course, they do not know the source of the customer, underestimating the customer loyalty, the customer is not a good idea. These customers are on the phone or online to talk and then go over, so the loyalty is very high, but they only know that this store selling men's clothing often have people waiting for the door to open to buy clothing, that many people will walk to buy clothing on their own, so they end up closing one after another.
Because there is no one to guide, a brand in the process of operation is also a step by step fumble, so a lot of detours, for example, at the beginning of the customer are one by one to measure the size, so the efficiency is very low, an afternoon only to do 7-8 customers, and finally found that a more rapid and accurate practice is to use the existing suit to the customer to try the version of the model, until you find the right shoulder width according to the model of the sample version! To do, generally only need to modify the length of the coat, sleeve length, chest circumference can let the customer wear to a very well-fitting suit. Of course, this method is actually very common in the suit customization industry, so we will later start before the best can seriously experience the peer service and operation practices.
Simply selling clothes is very difficult to do big, so it is necessary to brand a certain brand, in order to better enhance the brand image, a certain brand of clothing began to OEM production, we found a factory to the G2000 OEM, so that they help to do the clothing OEM, and the clothing are using the same G2000 materials and turnings to produce, so the quality of clothing than before to enhance a level!
Soon everyone graduated, due to the profits of this project 4 people share, indeed, everyone did not share much, and they feel that continue to do not have much prospect, so the other partners have given up, Ah Chung to a relatively low price to buy their shares, and then spent half a year to earn money to pay off to them.
Due to the demolition and renovation of the South District, so a brand in August 2012 moved to the University City, South Pavilion Commercial Street, where the flow of people than the South District to be larger, next to the neighboring Guangong and Guangmei, so usually there are a lot of these two schools over the consumption of students. But there is a problem of big flow of people store rent naturally rises, although a brand has been profitable, but the net profit is not high, in order to try to compress the rent, so chose a more remote more difficult to find store, and then hang some light box outside to guide customers to the store, the store rent plus management fee and some miscellaneous fees per month about 1500 or so. Jun the first time over the past is Ah Chung to lead the way, and then we all eat together after the meal I strolled with my friends throughout the South Pavilion, back to not find their store, so not generally difficult to find Oh!
The South Pavilion is a large commercial street, so there are many competitors stationed, a faction, a top, a clothing people and other powerful brands are open in the most conspicuous position, they are in order to promote the sales of large price reductions, it seems that the previous year their business volume are more than a million, or even higher, but unfortunately, the net profit is very low, or even negative, so it did not take long to close down. This method is very much like Taobao to do explosive, but they ignored the point that after graduation, college students basically no longer come back, unlike Taobao store at any time to point to consumer can be, so the repeat customers are very few, if you simply greatly reduce the price of discounts on the store capital pressure will be very big.
A brand is still in accordance with their own way of operating in an organized manner, through the continuous expansion of student agents and expansion of sales channels, just opened soon in September, sales of up to 6,000 a day, the day of the store crowded with people. A Chung said that the student market is mainly September - November, the second year of April - May, the two peak season, want to increase sales will be the main focus of these months, through the agency way, the way the community cooperation, network publicity and other channels to do, the other months will be spent outside the market energy.
At present, a brand in addition to the development of student agents in the university city, other schools in the country have the development of store agents, from Sichuan, from Zhongshan, Jiangmen, Zhaoqing and so on the school of men's clothing stores have become a brand of agents, there is a company to find a brand to their dozens of business and administrative staff tailored to customize the work clothes, this is the brand effect, so if you do! Product time do not forget to brand their products, so that the cause can be done.
After more than two years, we finally survived, there are pain, suffering, uncertainty, but we survived!
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