It is reported that Mijue takeaway brand was founded on 20 14 and has been deeply involved in the takeaway chain market for eight years. At present, a set of unrepeatable mature standard brand operation system has been explored and established, and at the same time, with strong product research and development strength, perfect back-end supply and brand flow competitiveness, it has successfully occupied a place in the fast food takeaway chain market.
* Mijue takeaway catering chain brand
In 20 17, the secret sleep take-out won the sales of South China platform, and in the same year, it won 50 million capital investment;
In 20 18, there were 0/00 stores nationwide, with a monthly turnover of 2.7 million and a monthly turnover of 38 million brands.
In 20 19, Mijue Takeaway won the titles of Fujian 100 Top Catering Enterprises, Fujian Excellent Food Takeaway Enterprises in 20 19, and the Best Experience Brand of Meituan Takeaway.
In 2020, Mijue Takeaway was awarded the top brand "Seafood Barbecue" 10 in China catering chain, the top 100 in Fujian catering enterprises in 2020 and the top 30 in Fujian dinner enterprises in 2020.
In 2022, there were 200 new stores in Zhang Zhilu, which were distributed in Fujian, Guangdong, Zhejiang and Hubei.
In response to the joining investment promotion plan launched this year, the founder of Secret Sense said frankly: "This small catering plan is a brand-new integration of the advantages and resources of Secret Sense Takeaway in terms of brand KA, traffic, supply chain and operation, fully realizing the incremental benefits of stores and finely allocating input costs, thus truly reducing the difficulty of catering entrepreneurship and making it possible for more catering people to have career development."
In recent years, secret sleep take-out has been making great efforts in three aspects: products, stores and supply chain, upgrading around three aspects, providing strong support for franchisees, and ensuring that stores all over the country can achieve unified products, unified operations and unified efficiency, thus achieving a win-win situation.
* Show some mysterious products.
In terms of products, there are about 100 SKUs, mainly including grilled fish, mutton kebabs, bullfrogs, crayfish, hairy crabs and seasonal seafood. The market demand is strong and the repurchase rate is high. Through semi-automatic equipment configuration and production, the efficiency and quality stability of store products are realized; At the same time, we will make new product plans regularly, and each new product will flexibly adjust the taste of dishes and the purchase quantity of ingredients according to the consumption feedback and sales volume in the area where the store is located, so as to realize flexible management and make the store output more accurate, detailed and effective.
In terms of store upgrade, based on the "home-to-home" service in the catering industry and the "new light" trend of catering enterprises triggered by the epidemic, Secret Sleeping Takeaway has specially increased the dining mode on the basis of maintaining the take-away mode this year, with the store area of about 60- 100 square meters, opening a new incremental entrance for franchisees; In addition, the secret sleep takeaway also provides a 24-hour professional operation team to be responsible for online sales and care of stores, and at the same time, it brings accurate customer flow and promotion resources to stores with the advantage of the big KA brand, helping stores achieve new breakthroughs in efficiency growth.
Luckin Coffee, welcome to join us. In 2022, partners were recruited nationwide, and no joining fee was charged.
Headquartered in Luckin Coffee, Luckin Coffee makes full use of the new retail model of mobile Internet and big data technology, and cooperates with high-quality suppliers in various fields to create high-quality consumption experience and lucky moments for customers, with the mission of creating lucky moments and inspiring the desire for a better life. Luckin coffee franchise fee details.
First-tier cities: The cost of opening a store is high, with a monthly rent of 4,700 yuan and a decoration fee of 600 yuan per square meter. The cost of imported products and equipment is 60 thousand yuan, and the cost of raw materials is 25 thousand yuan. The opening fee is 20,000 yuan, the labor cost is 8,000 yuan, and the water and electricity fee is 1.400 yuan/month, and 38,200 yuan is reserved. The total investment cost is 258,300!
Second-tier cities: the monthly rent is 4200, and the decoration fee is 500. The equipment introduction fee is 45,000 yuan and the material fee is 20,000 yuan. Opening fee 15000 yuan, labor cost 07000 yuan, water and electricity fee 1 100 yuan/month, and reserved 336000 yuan. The total investment cost is 2334000!
Third-tier cities: the monthly rent is 3,700, and the decoration fee is 400. The equipment cost is 35,000 yuan, and the raw material cost is 1.5 million yuan. Opening fee 1 10,000 pounds, labor cost 6,000 pounds, water and electricity fee 800 yuan/month, and 29,000 pounds reserved for opening a store. The total investment cost is 203,500! Rising coffee franchise conditions:
1. A legal person, natural person or other organization, such as a partnership, has legal business qualifications and needs to clarify the equity ratio and authority.
2. Have a positive business attitude, good business reputation and moral character, pioneering spirit and good persistence, and be committed to the catering industry.
3. Have a certain economic foundation, investment ability and management ability. We hope to have a long-term and stable business and are willing to establish a long-term partnership with the company to expand and strengthen the market.
4. To understand the local market environment and consumer demand, such as opening a store in different places, we must first conduct market research. Choose mature shops in the surrounding business districts, which are suitable for catering and water and electricity conditions. In principle, it shall not be less than 100 square meter. 5. Agree with the company's business philosophy. Corporate culture and brand value. Full of confidence in the brand and common development with the company.
6. Obey the organization and management of the headquarters, seriously accept the company's systematic training, supervision and guidance, and have good service awareness and service quality level. Actively cooperate with the company's market operation, abide by laws and regulations, and standardize operations.
Luckin Coffee believes that a skilled source of goods always starts with the change of coffee types. It changes the coffee consumption experience, coffee consumption concept, specifications, raw materials and technological process, coffee consumption quality and new retail model with high cost performance. Talking about the characteristics of Luckin coffee, Qian said, firstly, the quality is better; secondly, the taste is more suitable for China people; thirdly, the price is cheaper; fourthly, it is more convenient to buy. Qian Ceng said without hesitation that the goal of LG Coffee is to beat Starbucks in China. Luckin Coffee's participation is trustworthy.
* Mijue takeaway environment
In the back-end system construction, today's secret feeling is concentrating on building an efficient and stable supply chain system. It is understood that Mijue has established an exclusive warehouse logistics center and cooperative warehouse, which makes the production line more refined and the logistics distribution more efficient. By reducing intermediate production links, franchisees can really benefit and realize cost optimization.
With regard to the success of the small catering plan after its implementation, the founder of Secret Sense believes that according to the potential energy of brand development and the precipitation of fast food market experience, the plan will definitely bring different entrepreneurial experiences to catering peers. I hope that more and more catering enthusiasts will join Secret Sense in the future, and * * * will create more new machines for the take-away chain market.