"Stinky Lixiang" stinky tofu is a stinky tofu founded by two generations of college students. It is also known as Master Wang's Stinky Tofu. The story of "Stinky Xiang" Stinky Tofu is the story of two generations of college students' hard work and entrepreneurship, and also a story about honesty, trust, friendship and gratitude! Zhang Yan, the founder of "Stinky" Stinky Tofu, was a college graduate from a financial college in Yantai in the 1980s, and then entered the banking system as a matter of course. After working for more than ten years, coincided with the "sea" business trend, so quit his job to go to the south of the rapid economic development of Shaoxing, Zhejiang Province, Yiwu area to look for business opportunities, investment has been done in restaurants and other industries, due to mismanagement of business and other reasons to business failure and end. Shaoxing is one of the birthplaces of the traditional Chinese specialty snack stinky tofu, Shaoxing stinky tofu is famous all over the world, so we visited the local masters in Shaoxing, and finally learned the authentic Shaoxing stinky tofu traditional production and processing technology, and then returned to the north to develop. The couple started by pushing a tricycle to sell on the streets of Qingdao, and developed into a famous local folk traditional snack in Qingdao and Yantai.

Wang Yong Shang, graduated from Huazhong University of Science and Technology in 2008, majoring in economics and law, had gone south to Guangzhou to work for a period of time, and then returned to Shandong to look for a job to take care of his parents, and repeatedly failed until the rekindling of entrepreneurial dreams, in Yantai, street taste "stinky" stinky tofu, which encountered Zhang Yan, two generations of entrepreneurial college students because of similar experiences, **** the same dream. The two generations of entrepreneurial college students, due to similar experiences, *** with the same dream hit it off, "share the same odor", and then cooperate to develop the stinky lixiang stinky tofu business.

"Carry forward the traditional culture of the nation, explore the local characteristics of snacks" has become the stinky incense stinky tofu to give their own mission and goals. Just a few years past, stinky incense stinky tofu by virtue of its adherence to natural green production process, unique taste, the perfect combination of traditional culture and fashion trends, perfect standardization of the operating system, cooperation **** win the development of the concept of rapid development, more than ten directly-managed stores, more than two hundred chains throughout the country seventeen provinces and cities.