With the steady and rapid growth of China's national economy, urban and rural residents significantly higher income levels, the catering market has shown a strong momentum of development, catering consumption has become an important force to stimulate the steady growth of consumer demand throughout the year.

Several years of development show: most of the top-ranking catering enterprises are chain operations. China's catering enterprises began to pay attention to the brand advantage of shaping, focusing on the expansion of the enterprise scale, focusing on the use of chain operations and franchising expansion, the market demand reflects the scientific diet of fashion China's large-scale food and beverage chain operations, especially the direct chain business development momentum is strong, fast food, food delivery takeaway, hot pot chain stores, group feeding development is rapid, the chain has become the catering industry in many areas of the Chain operation has become the dominant mode of operation in the catering industry in many regions. Take the fast food industry as an example: Western-style KFC, McDonald's, etc.; Chinese-style Liao Pai Biao, Zhen Gongfu, Yongle King, etc.; Chinese and Western-style Sodexo, Le and Mei, etc. 1, Inner Mongolia Little Sheep Catering Chain Ltd. As China's Yum! China Champion". Inner Mongolia Little Sheep Catering Chain Co., Ltd. was founded in August 1999, and by the end of 2004, it had three wholly-owned subsidiaries, five branches, a logistics and distribution center, six provincial-level general agents (acting as agents for eight provinces), six municipal-level agents, and 703 chain stores. The company's directly managed and franchised chain of "Little Sheep hot pot restaurant" throughout the country in 32 provinces and cities (including Hong Kong), entered the overseas market in 2003, in Hong Kong, the United States and Southeast Asia and other places to open a chain of six stores. In the past few years, the restaurant has been awarded the second place of "Top 100 National Catering Enterprises", the first place of "Top 100 Growing Enterprises in China", "China Marketing Innovation Award", "Inner Mongolia Famous Foods", "China's Best Hot Pot Restaurant", "China's Best Hot Pot Restaurant" and "China's Best Hot Pot Restaurant". Inner Mongolia Famous Food", "China Famous Hot Pot", "Top 500 Chinese Enterprises" and more than 30 honors, was selected as one of the top 100 growing enterprises in China in 2005, ranked first among the catering enterprises, and became one of the "2006 China's Most Influential Wealth Enterprises". "2006 China's most influential wealth enterprise".

2, tianjin dog不理包子饮食集团 Franchise due to the management of evacuation serious damage to the "dog不理" brand image, the dog indifferent to the many franchised stores "hanging sheep head selling dog meat" phenomenon has been an indisputable fact, the package has been clearly distinguishable from the package. It's not the same bun. According to reports, customers have been very dissatisfied with the services of several "Dog's Nonsense" chain stores in Beijing, Henan and other places. As the former Tianjin "Dog's Nonsense" authorized its chain stores to use the "Dog's Nonsense" brand and signed a long-term "plaque fee" contract, it caused the loss of a large number of intangible assets, which seriously affected the "Dog's Nonsense" brand. This has caused the loss of a large amount of intangible assets and seriously affected the brand image of "Dog's Nest". In order to rebuild its image, the new Tianjin Dog Li has taken an important step by ordering to take back the operation license right of more than 70 franchises nationwide in advance, and preparing to change the franchising mode to the direct management mode. Profit and market

China's food and beverage industry has been maintaining a rapid development of the state, in 2011 China's food and beverage revenues exceeded 2 trillion yuan. 2010 China's top 100 food and beverage enterprises turnover of 139.584 billion yuan, than the 2009 annual turnover of the top 100 food and beverage increased by 11.69%, accounting for the proportion of the whole of the community food and beverage revenues of 7.91% in 2010. 2010 annual top 100 The total assets of the directly-operated stores of enterprises amounted to 34.636 billion yuan, the total profits of directly-operated stores exceeded 6 billion yuan, and the directly-operated stores employed about 287,400 people.

From the point of view of business operation, restaurants, fast food delivery and hot pot enterprises are still the main force in the Top 100 list, occupying 84 seats, 4 seats more than in 2009. The top 10 covers all types of business except Western food, hot pot enterprises are still the top 10 enterprises in the top 10 enterprises, occupying 4 seats, followed by restaurants and fast food, but from the top 50, restaurants and restaurants more than hot pot enterprises. Although the fast food category is not as strong as the hot pot and restaurant category from the point of view of the number of seats in the top 10 and top 50, the total turnover of the listed enterprises topped the list, accounting for nearly 40% of the turnover of the top 100 enterprises, which is about 15 percentage points higher than that of the restaurant and hot pot category.

In 2011, the turnover of hot pot business among the top 100 enterprises was 32.126 billion yuan, accounting for 23.02%. Chain management in China's history is still relatively short, only twenty years of history, but the charm of chain management in the field of food service and the role of the function has been indisputable, the country's top 100 food and beverage enterprises in 90% of the chain, chain enterprises through the processing of modern technology to improve the speed of food processing, and to adapt to the needs of the large-scale market, and effectively reduce costs.