In January 2001, Henan Cereals and Oils Company was approved to register the trademark "White Elephant", Registration Certificate No. 1506193, with the approved use of commodities for the 30th class of instant noodles, noodles, bean paste, cereal products, flour, noodles, etc. The trademark is "White" and "White Elephant" and "White Elephant" is the name of the company. The trademark is a block-letter word mark consisting of two Chinese characters "白" and "象", with the combination of the two characters arranged in an up-and-down manner.
Henan Cereals and Oils Company licensed the trademark "White Elephant" to Zhenglong Company, which put the registered trademark "White Elephant" on the instant noodles it produced.
Since 2003, under the leadership of Yao Zhengliang, Zhengrong has developed the market-busting White Elephant Instant Noodles "Big Bone Noodles" single product, which was on the market for only eight months and sold 60 million packages.
At that time, taking the green train and eating White Elephant big bone noodles was the standard memory of the 70s.
On May 7, 2004, Henan Cereals and Oils Company transferred the trademark of "White Elephant" to Zhenglong Company, and in 2006, the trademark of "White Elephant" was recognized as a well-known trademark.
In 2007, the output of White Elephant instant noodles reached 7.43 billion packages, and the annual sales exceeded 5.2 billion yuan.
In the same year, White Elephant launched White Elephant Instant Vermicelli, with the vertical White Elephant characters resembling the appearance of the White House brand, which produces instant vermicelli.
Baijia: the famous trademark of instant vermicelli
Chengdu people have the habit of eating fat intestines and noodles, "Baijia" hot and sour noodles as a famous snack circulating in Sichuan has a history of more than a hundred years, and almost all the people who have been to Chengdu will go to Baijia vermicelli snack store spread all over the streets and alleys". Greedy".
In 2000, Chen Zhaohui, who owns an advertising company, thought that if Baijia's fat intestines and noodles were made into instant noodles, they would make a lot of money.
September of that year, Chen Zhaohui in the name of Sichuan Yashi company (Baijia Food) to the Trademark Office to apply for vermicelli, edible starch and other commodities of the "Baijia" Chinese and Pinyin trademarks, and in 2001 got the registration number "1686854
Two months later, Baijia's instant vermicelli hit the market. By the end of that year, its sales exceeded 40 million yuan. 2001, Baijia's instant vermicelli appeared in the Chengdu Spring Sugar Fair, which opened up the domestic market, and in 2005, its sales exceeded 200 million yuan, with Baijia's instant vermicelli once occupying a 45% share of China's instant vermicelli industry.
In 2008, Baijia's trademark was recognized as a well-known trademark in China.
From 2000 to 2007, "Baijia" and "White Elephant" were living in their own fields, and both were the most successful in the eyes of other brands.