Isn't it normal for the market to experience negative growth? The problem of food safety is not unheard of before. 365 days can't be a problem. Most food enterprises can't be free from quality problems and food safety problems all year round. Complaints, no complaints, complaints directly to the store to solve. There are far more problems than we have seen, so this is not the reason for the decline of net profit and the negative growth of China market. Not to mention the decline in net profit, only that China experienced negative growth. Prior to this, viruses broke out many times in Chinese mainland, and some areas were shut down for nearly two months. Moreover, the overall employment environment in the first half of the year was not good. Simply put, you can't buy it at home, and you can't afford it without salary. On the other hand, the number of fried chicken hamburgers has increased, even in street shops. There are too many substitutes for McDonald's and KFC. At this time, if you want to eat, you may choose a cheaper one.
Because of poverty. I really can't afford McDonald's, and KFC can only afford the hot bone chicken on crazy Thursday, but this activity is too pit. I bought spicy bone chicken once in the last month and 5.6 weeks. I usually order fried chicken and other similar fried chicken, and the coupon is about 14- 17. Sorry, I can't afford Wallace either. Wallace needs another 25-27 when he runs out of coupons. Therefore, there are more direct food purchases now. Meituan prefers to buy semi-finished chicken and then use air fryer, which is about 10, which is a little small. Following Yum! Brands, a subsidiary of KFC and McDonald's, also released quarterly reports for the second quarter of this year. The results show that the company's quarterly net profit fell by 4.5% year-on-year, which was lower than market expectations. Previously, on the report card of Yum!, the operating profit in China market had regressed. However, these two giants have maintained or even raised their goal of opening stores in China during the year.
Last night, McDonald's announced that its global comparable income in McDonald's increased by 3.7%. However, due to the global economic slowdown and the strong exchange rate of the US dollar, its net profit this quarter decreased by 4.5% year-on-year to US$ 654.38+US$ 35 million, and its earnings per share was US$ 654.38+US$ 0.32, which was lower than the market expectation of US$ 654.38+US$ 0.37. During the period, the operating income increased slightly to US$ 6.92 billion year-on-year, which was also slightly lower than market expectations. In Asia-Pacific, Middle East and Africa, the comparable income of McDonald's increased by 0.9%, among which the premium package promoted the growth from China and Australia, but the Japanese market was weak. At an analyst meeting, McDonald's executives pointed out that the goal of opening 225 to 250 new stores in China this year is still being implemented. Previously on ... The second quarterly report of S shows that the operating profit of China market decreased by 4%, and the profit rate decreased by 4. 1% to 15.6%. Yum explained that it was mainly affected by the increase of employees' wages by 65,438+03% and the increase of commodity prices by 6%. However, Yum said it would increase the number of stores opened in China this year from 600 to 700.
Online video shows that in the kitchen of a McDonald's restaurant, an employee picked up the bread that fell to the ground and put it on the shelf again. The video shooter said that there were many staff in the kitchen at that time, but they were all very busy, and no one stopped the employees' behavior. After the incident, the Guangzhou Municipal Market Supervision Bureau filed an investigation into the restaurant involved. For the problem of nonstandard processing and operation of restaurant employees involved, law enforcement officers conducted standardized education on the spot and ordered rectification, and conducted corporate responsibility interviews and comprehensive supervision and inspection. To this end, McDonald's China official Weibo responded that the behavior of individual employees did not meet McDonald's operating standards. After receiving the feedback, the restaurant immediately checked the monitoring and asked the restaurant involved to stop serving the outside world and working for the employees involved. And said that all employees will be trained and calibrated again to enhance food safety awareness.
Not only that, complaints about McDonald's food safety are also emerging on platforms such as Weibo and Black Cat Complaints. Some consumers complained to the black cat complaint platform that they ate a piece of paper written in blue ink at McDonald's roast chicken leg fort; In addition, some consumers said that they ate fried flies, bugs, egg shells and other foreign bodies in McDonald's meals. In fact, McDonald's food safety problem is not news. Previously, there have been some terrible incidents, such as "there are worms living in orange juice", "Hamburgers didn't go bad for a year because of too many preservatives", "ice cubes" stained toilet water, "using ingredients that were blackened overnight" and "using trays directly without washing or wiping", which run counter to the healthy, young and fashionable image presented in McDonald's advertisements.
McDonald's said in the financial report that the decline in net interest rate, the closure of restaurants in Russia and Ukraine, and the pressure of labor and commodity inflation had a certain negative impact on this quarter and the company's operating profit margin. McDonald's divides its business into three parts: American market, international market and international franchise market. According to the quarterly revenue breakdown data, among the three major divisions of McDonald's, the North American and international development license markets have achieved positive growth, with the year-on-year growth rates of 6% and 8% respectively, and the year-on-year growth rate of the international development license market has declined. The influence of Russia and Ukraine also led to the only negative growth in the international market among the three branches, which was-1 1%, which was also the main reason for the negative growth of the company's total revenue.
As for the year-on-year decline of the company's total net interest rate of 65,438+07 percentage points, the related expenses were as high as 6,543,802 billion US dollars due to the closure of Russian stores. In North America, the growth rate of income and gross profit remained at the same level as that of the same period last year. However, it is worth noting that at this time, the European market is in a big environment where high inflation drives the price of raw materials to rise sharply.
The CEO of McDonald's believes that the world situation changes rapidly and becomes unpredictable, and so does McDonald's. The inflation rate in the United States has reached the highest level in 40 years. In the past six months, the uncertainty of the macro situation has increased, and today it is still facing the European war. McDonald's expects that the overall price increase of products will be at a high level. Even in the state of price increase, the passenger flow is still strong, about 70% of the historical level.