On 20 10, the shrimp also started the online payment mode, that is, the shrimp platform allows users to upload songs, and then listeners need to pay for downloading songs. This paid money is used to pay for music charts, so that musicians can make money, but at that time, listeners did not form the habit of paying. Therefore, Xiami Music insists on paying for downloading while compensating for the copyright fees illegally uploaded, resulting in the annual protection fee paid by Xiami Music being more than ten times the income scale.
On 20 15, the national security bureau issued a document requesting that all music works without copyright be offline. In this way, Xiami Music suffered a great blow. Later, some music apps including Baidu MP3 cool dog music and QQ music gradually became the first choice of many users. In 20 15, Xiami Music's Everyday Music was merged into Ali Music, but at this time, QQ Music and Ocean Music have won 90% of the copyright of the online platform. At this time, Xiami Music's life has gone to a disastrous strategic road in the voice of sale and merger.
By 20 19, Xiami Music had Ali Entertainment in China Innovation Enterprise Group, which opened a new world in the user community and social field. After announcing the closure, Shrimp also announced in the official statement that more musicians are welcome to join the music snail. This shows that Ali Music has not given up the road of music in Xiami Music, and may turn to more music mall services in the future.