The first time I saw this thing, it was on a small video software. At that time, I felt that people nowadays are really boring. Soaking an instant noodle and frying eggs can become a fashionable food. Then I am a food expert who eats all kinds of noodles all day.
I also discussed it with my friends at that time, and no one felt interested in going out to eat instant noodles. Want to eat instant noodles, go to the supermarket for a walk, there is no taste, why spend more money to eat other people's?
We all discussed it as a joke, but it didn't take long before three instant noodle Sashido opened in the county. I thought I was ridiculous at that time, but someone really did this thing.
Curious, I went inside to eat once. I don't feel anything special. It tastes like instant noodles cooked at home by myself, but the price is several times that of my own, and the cost is in rent and labor.
I basically go out for a walk every night, and when I pass by a Sashido where I have instant noodles, I always take a look inside. In the first half month, business seems to be ok. After half a month, I feel bleak.
For a normal restaurant, seven o'clock should be a busy period, but I pass by at this time every day. There are very few people eating in it, and sometimes only the boss is bored sitting in a chair playing with his mobile phone.
In less than three months, the house I often pass by has closed. Later, when I went out for a stroll, I found that the three instant noodles Sashido opened in the county were all closed down one after another.
I still don't understand the characteristics of this online celebrity cuisine, and I don't understand where the profit point is. Who is stupid in this society now? Money is not easy to earn.
Maybe online celebrity cuisine has different degrees of adaptation in different regions. At least I already know that there seems to be no market for instant noodles in Sashido.