For example-food: roast chicken, souffle, nuts?

Drinks: fruit and vegetable juice, craft beer, banana milk?

Comfortable products: aromatherapy instrument, massage chair, silk quilt?

Exciting and enjoyable projects: 4D movies, amusement parks, VR equipment?

Their selling points are obvious: delicious, exciting, comfortable and so on.

If you polish these words, they will become copywriting, which is what many marketers do. I'll extract a few paragraphs for you to see.

Authentic handmade teh tarik: Sri Lankan Ceylon black tea is the best choice for making Hong Kong-style milk tea, which is even more unique after pure manual processes such as tea, tea filtering and tea bumping. Extrasensory private cinema: watch movies that will be "moving" and QUAKE4D extrasensory sofa that can perfectly interact with movies; Awesome Dolby panoramic sound, 720-degree restoration of movie sound. European-style waffles: pure flavor from Europe, using fresh and high-quality raw materials, each piece is fragrant and soft, whether wrapped in cream or stained with salad dressing, it is a delicious enjoyment!

Reading is over. Are you excited? Are you drooling? Are you impressed? Don't! Many marketers "package" their selling points into gorgeous words and put them in the copy, which seems to be refined, but in fact, it can't stimulate the desire to buy! useless

For example: How to write a copy of nourishing steamed chicken?

How to write brilliantly? Before I solve this mystery, let me tell you a little story.

My friend Ge Yong used to work in a mobile company, and his salary and benefits are enviable. Four years ago, he quit his "golden rice bowl" and started a business in the catering industry. His main product is steamed chicken. I fell in love the first time I ate it! Every bite is tender and juicy. I ate a whole chicken in one sitting. 10 minutes later, I looked at my chubby belly and realized that I was full. Their chickens were launched in a low-key way on the group buying platform, and their monthly sales quickly reached an astonishing12000-there was almost no promotion!