OUTLETS, which means "exit, outlet, exit" in English. In retail business, it refers to a shopping center composed of shops selling out-of-season, off-shelf and out-of-code brand-name goods, so it is also called "brand direct selling shopping center". Outlets was first born in the United States and has a history of nearly a hundred years.

Outlets was originally a "factory direct-sale store" specializing in handling factory tail goods. Later, it gradually gathered to form a large outlet shopping center similar to Shopping Mall, and gradually developed into an independent retail format. Although FactoryOutlet has a history of 100 years in the United States, the real scale development began around 1970.

Advantages of outlets

1, high brand

Outlets are different from ordinary shopping malls. They sell stock goods and discounted goods. Generally, top international brands don't give discounts, which affects their image. But good brands are in stock, and the characteristics of outlets determine that it is the best place for national brands to eliminate inventory. For example, Qingpu in Shanghai and Outlets in Hong Kong City in Zhangjiagang are all big brands.

2. Low discount

The outlets are generally located in the suburbs, such as Qingpu in Shanghai and Hong Kong City in Zhangjiagang. It's far from the city, so the rent is relatively low. Moreover, the products of outlets are directly sold by manufacturers, which can reduce the intermediate profit and finally lower the final selling price. The commodity discounts of Beijing Yansha, Shanghai Qingpu and Zhangjiagang Hong Kong City are only 1~6 fold.

3. The parking lot is very big

The outlets are mainly aimed at car owners, so large parking lots are needed. For example, Shanghai Qingpu Outlets have more than 1 0,000 free parking spaces, Zhengzhou Kangcheng Outlets have 1 0,200 parking spaces and Zhangjiagang Hong Kong City Outlets have 2,500 free parking spaces.

The above contents refer to Baidu Encyclopedia-Outlets.