Drawing three-dimensional supermarket shelves in the way:
1, first prepare two pieces of straw paper, a larger, a smaller. Small paper is not too small, A5 is enough, the best large paper is not less than the size of A4;
2, using a red brush, drawing the corner line;
3, and then first put the larger paper with a ruler and a pen to play on the horizontal and vertical grid as a coordinate, on the following composition has a great help. Then, the larger paper flat, to a far place (2-3m or so), and then put the small paper vertically in front of the eyes, as a plane in front of them;
4, in the small paper on the big paper like drawing. Keep in mind that the proportion and location as accurate as possible. Is to see in front of the physical projection into a plane on the small paper, like a photo. Project the large paper onto the small paper, this is a small paper on the large paper;
5, in the small paper you want to draw the outline of things and the main lines (to the outline of the large paper as a limit, covering the horizontal and vertical grid);
6, remember the small paper on the shelf of the outline of the line and the main lines in the relative position of the grid, you can look for some of the key points, do some labeling on the large paper, some of the main lines to cast on!
7, according to their own sense of image and proportionality, the details of the shelves to complete.
Supermarket how to set up the pictureSupermarket goods placement skills are fruits and vegetables and bread at the entrance, brand-name goods on the side channel, popular goods on the right three, highlights of the goods on the end of the shelf and so on.
1, fruits and vegetables and bread in the entrance
Brightly colored fruits and vegetables and fragrant bread, has the magic of attracting people's attention. Fresh fruit, and just out of the oven bread, can let people keenly feel the freshness of the goods, unconsciously associated with: this supermarket every day to update the goods ah!
In addition, fruits and vegetables and bread are usually displayed on low supermarket shelves, so as not to block the line of sight of customers, allowing people to see the distribution of goods within the supermarket at a glance, thus stimulating their desire to enter the store to improve the flow of supermarkets.
2, branded goods put vice channel
Supermarket vice channel is the formation of the channel between the supermarket shelves, how to attract customers to enter the vice channel to browse more goods? This will need to use branded goods come with the publicity and popularity to attract customers into and browse the goods on both sides of the shelves.
Supermarkets in the main channel and the secondary channel placed between the correlation of branded goods, and there is a "block" a clear purchase goal of the role of consumers to move forward, in short, the use of branded goods to stimulate customer curiosity, so that customers stop to browse more nearby goods.
3, the popularity of goods on the right three layers
As a supermarket operator, we must know the supermarket shelves of the "golden display position": the general height of Asians in the 160-170cm, so most of the customer's line of sight range is concentrated in the range of 100-150cm, that is, the shelves on the third and fourth layers, the customer's eyesight is concentrated in the range of 100-150cm, that is, the shelves on the third and fourth layers, the customer's eyesight is concentrated in the range of 100-150cm. 3 and 4 layer, the popularity of goods placed here is easier to prioritize the customer to find.
People's eyes are always accustomed to from top to bottom, from left to right browsing supermarket shelves of goods, so the popularity of high profits placed in a row of supermarket shelves on the right side, more help to promote the popularity of sales of goods for the supermarket to bring high income.
4, the highlights of the end of the shelf
Data show that the attractive, strong packaging sense of view, high profitability of the highlights of the goods placed in the end of the shelf sales, you can increase sales by as much as 3-4 times. This is because most of the end shelves face the main aisles of the supermarket, which is a must for customers, and even if people are just walking through the aisles of the supermarket, they can easily see the products on the end shelves.
Research shows that in the end of the shelf placed 1-2 kinds of products can attract the attention of customers, prominent and large area of the display will make the customer's eyes automatically gathered in these highlights of the goods.
5, frozen goods on the exit
Supermarket ice cream, frozen food, frozen drinks, yogurt and other frozen food, should not be exposed to room temperature for a long time in the environment. By placing them near the exit of the supermarket, customers do not have to worry about them melting while shopping, which helps to increase the chances of consumers buying frozen food.
Extended information:
Note:
1, low-priced sale items are not easy to cause customer resentment, placed in front of the checkout counter instead of comparing the price with other prices, it is easier for customers to lose sensitivity to price, unknowingly will be in the queue to buy one or two.
2, supermarket display is by no means only the goods on the supermarket shelves so simple, in fact, the same piece of merchandise placed in different locations in the supermarket sales can vary several times. So to grasp and use the position of the goods and sales between the law, for the supermarket to strive for greater revenue.
Supermarket shelves inside the design of how to place?Supermarket shelf placement rules:
1, in general, shelves are usually divided into six or seven layers, and usually the middle part of the shelves (generally from the upper number of the third and fourth layer) is the best-selling shelves, because the shelves in these two layers just parallel to the consumer's line of sight, so consumers shopping in supermarkets at a glance when the goods are visible, and easy to pick up, so the best-selling goods often placed in this best-selling shelves. In this best-selling shelves.
2, the middle
The middle level is a customer can see and reach out to get the height of the goods. Therefore, in this level will put some of the main products or put some intention to promote the goods, of course, at the same time these goods are generally higher profits in the supermarket.
3, intermediate upper and lower
Intermediate upper and lower layers for consumers can get the height, generally used to display the second main commodities, which the lower level of the customer must bend their knees and bend down to get the goods, so this time on the upper level of the more unfavorable, the two comparisons of this upper level than the second layer of the lower level of the upper, so the proportion of the display of commodities will be larger.
4, the top
The top layer is more difficult to get the height, especially for women is more difficult. The general height of men's men's access to about 180cm, while women's access to about 170cm, so in the top layer are generally placed to write
Gross profit
lower goods, or can be placed to complementary as well as to reflect the volume of goods.
Different shapes of placement
Overall, most of the supermarket shelves will be placed in parallel rows or vertical rows, leaving an aisle in the middle, the overall presentation of a rectangular shape, so that the two rows of shelves between the two shelves can be used for consumers to look for goods on the shelves on both sides of the full use of the shelves and the supermarket's space, giving consumers a sense of convenience to shopping. Shopping also provides a sense of convenience.
If it is for a larger supermarket, you will see that some supermarket shelves are not only the upper and lower three-layer style, there is also a kind of shelves is to do the head of the pile, so placed in the right place, like a small island in the supermarket, this way of placing the consumer to create a more flexible shopping environment, the head of the pile of goods is also more able to attract the attention of consumers.