Private area operation of this piece, I wrote a few days ago to you a 3,000-word article "catering industry private area operation to do? It is worth every boss to take a look", I sincerely recommend that every friend do takeaway read my article, I believe you will have gained. Today to share with you pure takeaway store, or heavy takeaway light dine-in store to engage in private domain what skills are available, and such stores to engage in private domain what set of ways to play. It's no exaggeration to say that in the premise that you do everything else well, private domain operation directly determines the upper limit of your do takeaway is the business circle top ten, or the first business circle. 01 first say takeaway store do private domain operation skills: (1) private domain powder sucking this piece, be sure to praise the card sucking powder, as well as the telephone call back to suck the powder of the means of combining the single rely on the praise of the card to increase the speed of the powder is too slow, the takeaway platform is not empty waiting for you to fan up enough again to calculate the repurchase rate to you! Give you to calculate the repurchase rate. (2) your private domain, to the hungry customers and the United States Mission customers were labeled, you can in the peak season of the takeaway, the hungry customers to the United States Mission, but the newbie taboo in turn to the United States Mission customers to the hungry customers; the specific reasons I will be in the future to share the impact of the first business circle when the first set of ways to talk to you in detail. (3) when you add to the customer WeChat, even if you can not do what I said before, the customer as a friend like interaction, you have to talk to each customer, ask him to your home product opinions and so on, this is the bottom line requirements. (4) in the private domain you can engage in fan groups, you can not engage; but if you engage in a fan group, you have to spend some energy to maintain this group, in order to prevent it from becoming a concentration of advertising and trolling; that some people say that they do not have the energy to maintain it how to do? Answer, no energy, do not organize this thing, every time after the private activities, the group can be dispersed. (5) for the impact of the first business circle to do training / put to join the friends, I strongly recommend that you press me before the long article on the operation of the private domain to ask themselves, do not want to think of any shortcuts.02 say two takeaway store to do the operation of the private domain of the small set of rules: (1) rely on the benefits of the activities to stimulate the old customer orders whenever your store turnover ranking decline, you can engage in waves of benefits to stimulate the store's old customers to place an order. The most common activity is that every day before the peak order to send a circle of friends, tell you that those customers can be liked into the micro letter group to receive the order of the day code, ordering note code free xx gift (drinks, snacks, etc.). The key to this type of activity is creative, you can not engage in the same form of each activity, but also can not send the same gift for each activity, otherwise your customer participation must be lower and lower. (2) by the group message to enhance store turnover if a certain period of time, your store weight cliff fall, need some "special drugs", you can give some of the customers in the private domain of the group sent a message to hard pull your store turnover, words, for example: hello, beautiful, you have placed an order in my home, and made some suggestions, we have improved according to your suggestions, and we will continue to improve. We have improved the product according to your suggestions, you can try again today; in order to express our gratitude, today you order note xx, we will give you a bottle of Yuanqi forest drink ~ everyone according to their own actual use of the scene can be adjusted to try to avoid "In addition, this trick can not be used to not use, because it is a double-edged sword, the more times you group send, the more customers will feel that you are like a micro-blogger, the more the customer will feel that you are like a micro-blogger, the more the customer will feel that you are like a micro-blogger. Customers will feel more and more like a micro-business.03 Finally to the takeaway industry deep plowing friends mention a mouth, for you, your private domain is not only to your store pull weight, pull the repurchase rate of the tool, it is more you to do business circle head, the first batch of students/franchisees of the incubator. There are a lot of red-hot takeaway program, "1->n" in the "1->2" is to rely on the private domain to complete, think about it, your private domain of those customers, is not the most understanding of your home products, as well as your store condition of the group? If this layer you do not understand, then you really hard to become the industry "sickle". Today, we will share these with you, and then we will continue to share with you the dry goods of restaurant marketing, takeaway operation, and industry analysis.