In order to reduce the cost of consumers' brand awareness of Justine, Justine changed the original brand name "Justine" to "Justine". Changing from' Justine' to' Justine' is easier to identify and read. President Chen Huihuang said in his speech: "Simplifying the brand name is conducive to improving the investment efficiency of Christie's brand. Brand symbols are business cards, bridges and inheritance. "