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How to write design orientation?
Question 1: How to write a design description? First, design orientation 1, visual effect; Technology, environmental protection, pursuit, stability, image. 2. Design vocabulary: technology, internationalization, graphic culture and decoration. Second, the design theme is high-tech, green and natural. Write out your ideas first, such as using Chinese characters or English letters, images and so on. Finally, summarize the general idea of logo. Let's analyze the design of Li Ning's new logo first. The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action, which interprets sports values with herringbone patterns. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, more vitality and strength. Logo design principle 1, creativity Excellence 2, modeling training, outstanding personality, paying attention to form and emphasizing modeling, which plays an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum. 3, easy to identify and convenient to use. The key point is to facilitate the repeated scrutiny of logo and correctly reflect the creative ideas of logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it. At the same time, because of its rationality and standardization, it is convenient to enlarge it into a giant billboard or shrink it into a business card and envelope. Conceptual technology of logo design 1. Pictographic techniques, that is, the use of highly summarized and refined hieroglyphs for design, have distinctive image characteristics and can be divided into expressive and symbolic. A. Figurative classes have distinct and concrete perceptual images to reflect directly, so they are easy to identify. B. Images use metaphors to express the design ideas to be expressed by logo graphics and create symbolic artistic images. Second, the font design method takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and diverse symbol forms, they are usually only combined with one or two letters or a Chinese character. For example, the hyphens of Bank of China, Coca Cola and McDonald's are all expressed in words. The focus of this logo design is mainly on the design of glyphs, so designers need to use vivid and flexible word-formation forms to shape the unique personality of glyphs, thus giving people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front of or in the middle of fonts. 3. Geometric Techniques In the expressive techniques of logo design, concrete expression has many advantages, but it cannot express some abstract thoughts and feelings, especially in the square space of the logo. At this time, only with the help of geometric techniques. When designing and creating, designers abstract the characteristic feelings of the object, and then use purely rational points, lines, surfaces and bodies to form an abstract aesthetic feeling, which often has a stronger sense of modernity and symbols and high memory value. Geometric symbols have the disadvantage that they are not easy to understand. A. Inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, which can give people a strong rational and calm visual feeling and are suitable for expressing a specific design theme. B. Compared with inorganic graphics, the linear structure of organic graphics is mainly a curve with changeable resources, which has the psychological characteristics of lightness, liveliness, vividness and fluency, giving people strong sensibility and warm visual experience. Compared with inorganic graphics, organic graphics have greater flexibility and adaptability in composition and a wider range of performance fields.

Question 2: What is the design orientation? What is the design orientation? What style do you like best?

Designed for you around this positioning.

Details can be decorated by Baidu Huayu.

Question 3: How to write 1 in the direction of interior design, to understand the general situation of the surrounding environment, what hobbies and habits the owners have, and the economic situation of the owners. Confirm the 3 o'clock position. There are many ways. . . . . . . . . . . The above is my personal opinion.

Question 4: How to define the positioning of ui design in enterprises? There are only two kinds of users, process-oriented end users and result-oriented end users.

1. The typical example of process users is a video game family. Their ultimate goal is visual and auditory impact and enjoyment, but the final result of the game becomes less important. This kind of design is very picky about vision and creativity, and most designers have profound artistic skills. But compared with the result-oriented user design, its market and audience are much smaller.

2. Results-oriented users don't care how to complete the task, but the task must be completed in the shortest time, in the most concise way and with the most accurate calculation results.

These users are usually the audience of industrialized software, and their working environment is mainly large enterprises. The final calculation result of the software is of great significance to the operation and management of enterprises, and a slight deviation may cause great losses to enterprises. For the product designers of this kind of users, the definition of UI may change a lot most of the time, which also affects my design style.

Question 5: What is the design orientation of packaging? What is positioning design and packaging design positioning?

Positioning design is an important part of packaging design theory.

Positioning, packaging design positioning, as the name implies, is to determine their own positioning. Design orientation is mainly a way to solve design ideas, emphasizing that packaging design should be considered from the perspective of sales, and accurate information should be transmitted to consumers to give them a unique impression. The quality of positioning directly affects the sales of goods.

Traditional packaging design mainly emphasizes the protection and beautification of packaging for goods. With the development of market economy, the function of packaging design has changed fundamentally with the fierce competition in the market. The traditional packaging design concept has been impacted, and the positioning design theory has formed the main characteristics of modern packaging design.

Without competition, there is no need for packaging design positioning. The fiercer the competition, the more it is necessary to create a positioning image beyond similar products. It can be said that whether the positioning is appropriate has become a key factor in whether the information can be accurately transmitted to consumers. The knowledge of food packaging often mentions that both product modeling, product packaging, advertising and other designs involve positioning issues. Therefore, we must understand the positioning thinking and master the basic elements of positioning design.

Second, the three basic factors of positioning design

Positioning design divides the information to be transmitted into three basic factors:

First, brand positioning, also known as brand positioning and manufacturer positioning. Trademark positioning focuses on the expression of product brand information and brand image. Trademark and brand are the guarantee of product quality, and brand positioning is very important for the packaging design of new products and well-known products.

The second is product positioning. Mark what it sells on the picture of lotus flower in packaging and decoration, so that buyers can quickly identify what kind of goods it is, what characteristics it has, and whether it is cheap or expensive.

High-end goods

The third is consumer positioning. Let consumers know at a glance who the product is for and who it is sold to.

1. Brand positioning, packaging design positioning

The significance of brand positioning is to show consumers "who I am" and "what enterprise I represent". Trademark (brand) is protected by law after registration. At present, brand positioning is of great significance to promote sales when the mass consumer psychology attaches importance to brand names.

Brand positioning requires that the packaging screen mainly highlights the logo of the goods. When positioning with a trademark, color, graphics and words should be considered together.

(1) color Every enterprise chooses one or more colors used in the group to express the image of the trademark, which becomes the "image color" of the enterprise products, making it easy for consumers to identify and remember. For example, Coca-Cola Company chooses big red and white, which can give people a strong visual impact; Qingdao Xiyingmen Group Company chose orange and golden yellow to express the festive atmosphere. It can be seen that these specific colors have formed the impression of brand color in people's minds.

(2) Graphics give full play to the expressive force of the main graphics in packaging design, so that consumers can associate graphics with the product itself in their impressions, which is conducive to the visualization and vividness of product promotion.

(3) Because of its readability and non-repetition, the font image of a character brand has become one of the main means to highlight the brand personality. In registered trademarks, there are quite a number of characters, such as the world-famous Coca-Cola, Sony, Casio and so on.

The products sold by enterprises are often closely related to their brands. Once the customer recognizes the product of the enterprise, it actually recognizes the brand of this product. If consumers think of Wahaha and Robust, they think of fruit milk and pure water. When it comes to McDonald's and KFC, it is associated with delicious fast food. This is an example of successful brand positioning. Brand positioning is mainly used for packaging design of well-known enterprise brands. Brand name is not only an identification symbol, but also helpful to market positioning, enabling it to strengthen its own positioning, participate in competition and form a lasting market advantage.

Brand positioning includes target consumer positioning, defining the scope of brand use positioning, celebrity endorsement brand positioning, on-site physical brand positioning and so on.

2. Product positioning

The purpose of product-oriented packaging design is to let consumers quickly understand the characteristics, attributes, uses, usage and grades of products through outer packaging.

Product-oriented packaging design, the key of packaging design positioning is to highlight the product image on the main display surface of the packaging container, generally using photography (realistic or figurative) and hand-drawn (fitting) and other means. & gt

Question 6: Course design and course orientation of elective courses. How to design and write elective courses?

I can do it. Oh, just helping you.

The model essay is sent to you for reference.

If you want the framework of this manuscript, I can help you organize it and open it online.

How to write the design description of the problem logo? Logo is the symbol of a product, which conveys the connotation of the product, corporate culture and corporate philosophy. The logo description should be consistent with some characteristics of the basic product.

Shuosi logo designer is a professional logo making software, which can make professional logos for websites, blogs, emails, etc. Just gently.

Banners, buttons, titles, icons and signatures, etc.

In order to create logo works better, many well-designed templates and rich resources are provided.

Question: How to write the logo design instructions? First, design orientation.

1, visual effect; Technology, environmental protection, pursuit, stability, image.

2. Design vocabulary: technology, internationalization, graphic culture and decoration.

Second, the design theme

High-tech, Green and Nature

First, write down your thoughts, such as using Chinese characters or English letters, images and so on.

Finally, summarize the general idea of logo.

Let's analyze Li Ning's new logo design first.

The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action, which interprets sports values with herringbone patterns. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, more vitality and strength.

Logo design principle

1, outstanding creativity

2, the shape is washed and practiced, and the personality is outstanding.

Paying attention to form and emphasizing form play an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum.

3. Easy to identify and apply.

The key is to facilitate the repeated scrutiny of logo, and injustice can correctly reflect the creative ideas of logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it. At the same time, because of its rationality and standardization, it is convenient to enlarge it into a giant billboard or shrink it into a business card and envelope.

Conceptual technology of logo design

First, pictographic technology.

Pictographic design method, that is, highly generalized and refined pictographic design, has distinct image characteristics, which can be divided into representation and symbol in pictographic design method.

A. Figurative classes have distinct and concrete perceptual images to reflect directly, so they are easy to identify.

B. Images use metaphors to express the design ideas to be expressed by logo graphics and create symbolic artistic images.

Second, the font design method takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and diverse symbol forms, they are usually only combined with one or two letters or a Chinese character. Such as Bank of China, Coca Cola and McDonald's.

The logo form of hyphen is expressed in words, and the focus of this logo design is mainly on the design of glyph, so designers need to use vivid and flexible word formation to shape the unique personality of glyph in order to give people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front of or in the middle of fonts.

Third, geometric technology.

In the expression technique of logo design, concrete expression has many advantages, but it can't express some abstract thoughts and feelings, especially in the square space of logo, so it can only be expressed by geometry.

Designers abstract the characteristics and feelings of the performance object when designing and creating, and then form an abstract aesthetic feeling with purely rational points, lines, surfaces and bodies, which often has a stronger sense of modernity and symbols and high memory value. Geometric symbols have the disadvantage that they are not easy to understand.

A. Inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, which can give people a strong rational and calm visual feeling and are suitable for expressing a specific design theme.

B. Compared with inorganic graphics, the linear structure of organic graphics mainly changes the curves of various resources, which is helpful to have the psychological characteristics of lightness, liveliness, vividness and fluency, and gives people a strong sensibility and a warm visual experience. Compared with inorganic graphics, organic graphics have greater flexibility and adaptability in composition and a wider range of performance fields.

Question 9: How to write a LOGO design specification for the design specification:

First of all, we should start with the design ideas of design signs; Secondly, start with the meaning symbolized by the symbol; Third, the description of the model; Finally, explain whether the logo is consistent with the culture of its organization.

Description of logo design:

First, design orientation.

1. Visual effects: technology, environmental protection, pursuit, stability and image.

2. Design vocabulary: technology, internationalization, graphic culture and decoration.

Second, the design theme:

"High-tech, Green and Natural"

Third, the composition interpretation:

1. The logo is based on science and technology, green and Lenovo, fully demonstrating the concept of "Jiesheng Chemical" serving life with green technology.

2. The basic elements of this logo are circles and pentagons, which are easy to be associated with the structural composition of molecules and atoms, and conform to the industry characteristics of enterprises; The Pentagon is a "J", which is transformed into an upward bird. In order to show the development of corporate culture and career, it can be said that form and spirit are integrated and have no shortcomings.

The main colors of this sign are green, sky blue and orange. The cylindrical structure is green, representing nature, health and stability; The Pentagon is graded in red and yellow, symbolizing the light of the sun and representing hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.

4. This logo has a wide understanding of extensibility, and it is a good endorsement image, which is easy to argue, read and remember.

5. Logo culture is not only the artistic style of international design, but also the time style of contemporary enterprises. It communicates with the public with simple and vivid graphic language, which enables the rapid transmission of enterprise information and forms the precipitation of brand information culture.

Graphic design description:

1. Design basis and basic data

(1) Summarize the site selection report, land use scope and external agreements (such as preliminary agreement on land acquisition), and the contents related to this major in the design task book;

(2) Indicators and standards adopted in the design;

(3) Requirements of relevant departments on planning permission conditions, red line and land use scope, building height, building volume ratio, greening coefficient, surrounding environment, space treatment, traffic organization, environmental protection, cultural relics protection and phased construction of this project.

2. Overview of the website

(1) Explain the surrounding environment of the site, the supporting and supply of municipal infrastructure, and the relationship with local energy, water and electricity, transportation and public service facilities;

(2) Summarize the site topography, ball stream and pond (location, flow direction, water depth, highest and lowest elevation, general slope direction, maximum slope and general slope, etc.). );

(3) Describe the distribution of buildings around the site, as well as the original buildings, structures (including underground), trees, cultural relics and other facilities in the site;

(4) Description of factors related to the general plan, such as earthquake, vegetation coverage, watershed, microclimate influence, flood level, etc.

3. General plan

(1) means that the layout is made according to the terrain, geology, orientation, wind direction, fire protection, sanitation, traffic, environmental protection and other factors. , in order to meet the requirements of function and technical economy and rationality;

(2) Explain the functional zoning, organize the layout of entrances and exits, parking lots and underground garages, and determine the principles of the number of parking spaces in the near and long term, the setting of civil air defense, the fire ring road and the climbing site;

(3) Elaborate the harmonious relationship between street view spatial organization and surrounding environment;

(4) Explain the relationship between environmental design.

4. Vertical design

(1) Explain the basis for determining vertical design, such as urban roads, pipeline elevation, technical requirements, traffic requirements, topography, drainage, flood level, earthwork balance, etc.

(2) Explain the vertical layout (flat slope or terrace type) and the surface rainwater drainage mode. If the open trench system is adopted, the location, form and elevation of the discharge shall be stated.

5. Traffic organization

(1) Explain the layout of people, vehicles, goods and main entrances and exits;

(2) Explain the main design technical conditions of the road, such as the pavement width, standard cross-sectional form, pavement structure, turning radius, maximum longitudinal slope, bridges and culverts of the main and secondary roads.

6. Main technical and economic indicators and bill of quantities