The difference between Haitian and Qianhe is mainly reflected in the following aspects:
1. Time of establishment: Qianhe Weiye Food Co., Ltd. was established in 1996, and Haitian Weiye was successfully transformed into a large-scale professional condiment production and marketing enterprise in the world in 194.
2. Company address: Qianheweiye is headquartered in Meishan City, Sichuan Province, while Haitian Weiye is located at No.16 Wensha Road, Foshan City, Guangdong Province.
3. Company product series: Qianhe Weiye Company's products are divided into Toudao original fragrance series, Qianhe organic series, cellar vinegar series, Dongpohong series, cooking wine series and white vinegar series. In contrast, Haitian Weiye's product centers include soy sauce, oyster sauce, vinegar and sauce.
4. Business model: Although both of them produce condiments, their specific business structures are different. Haitian Weiye accounts for about 21% of the soy sauce market, with strong brand power and extensive sales network, while Qianhewei takes the high-end route, mainly pushing zero soy sauce, accounting for nearly 61% of the market, but the overall market share is low.
5. Profitability: Haitian Weiye has a scale advantage, and its net interest rate was the highest before 2118. Qianheweiye has the highest gross profit rate, but its sales expense rate is high, which erodes some profits.
6. product structure: the main products of Haitian weiye are soy sauce, seasoning sauce and oyster sauce, among which soy sauce accounts for the highest proportion. The main products of Qianheweiye are soy sauce and vinegar, of which soy sauce accounts for the highest proportion.
7. Sales model and channel structure: Haitian Weiye's online revenue accounted for 4.16%, while Qianhewei's online revenue accounted for 25.87%. In the channel structure, the catering and family of Haitian Wei industry account for 61% and 41% respectively, while Qianhewei industry mainly uses KA channel (large chain supermarket), and there is still a big gap in the catering channel.
8. Operational capacity: Haitian flavor industry has strong operational capacity, while Qianhewei industry is relatively weak in operational capacity.