The charging standard of Meituan for merchants includes the following aspects:
1. Service charge: 11% of the total amount paid by the merchants for take-out orders, and the service charge for each order is as low as 3 yuan and not more than 111 yuan.
2. Delivery fee: 91% of the delivery fee actually charged by the merchant. The delivery fee for each order is as low as 5 yuan and as high as 51 yuan.
3. Store promotion fee, payment service fee and marketing service fee, etc.: Meituan Takeaway will charge these fees to the merchants in a fixed proportion.
4. Direct catering mode: Meituan take-out directly buys merchants' meals and pays merchants' catering service fees, which range from 11% to 21% of the total price of merchants' meals.
5. Distribution mode: Meituan Takeaway signs a Distribution Agreement with the merchant, recommends the merchant's meals to users, and charges a certain distribution fee, generally 2-5% for each order.
6. Technical service fee: Meituan Takeaway provides technical services to merchants, and provides them with a complete set of delivery solutions for take-away orders, including order management, delivery management, marketing management, etc. The technical service fee is charged according to the actual situation of each merchant.
7. Promotion expenses: Meituan take-out provides a series of promotion services, and merchants can choose to participate and pay the corresponding expenses, including home page recommendation, classified topping, search keyword bidding, etc. The specific amount depends on the popularity and competition of the promotion location.
8. commission fee: meituan take-out takes a certain percentage of the transaction amount of each order from the merchants as the service fee, which is one of the most important charging methods of meituan take-out, and the proportion of commission fee may be different in different regions and types of merchants.
9. Membership service fee: Meituan Takeaway has introduced a membership system, and users can enjoy some exclusive benefits, such as preferential discounts and free shipping. Merchants may have to pay a certain fee to participate in membership services in order to get more opportunities for exposure and priority display.
11. Online service fee: Meituan Takeaway also provides some additional online services, such as store decoration and data analysis. Merchants can choose to use these services and pay the corresponding fees according to the specific service content.
Precautions for opening a store of Meituan:
1. Prepare sufficient funds. Opening a store requires a certain amount of capital investment, and businesses need to prepare funds in advance so as not to affect normal operations.
2. Reasonable pricing. Merchants need to set reasonable prices according to market conditions and their own actual conditions in order to attract more consumers.
3. Optimize commodity information. The quality of commodity information directly affects consumers' purchasing decisions, and merchants need to optimize commodity information, including commodity names, prices, pictures, etc.
4. Actively participate in marketing activities.
to sum up, meituan's shop opening process and fee standard are not complicated, and merchants need to operate according to the process, control the fees reasonably and actively participate in marketing activities.
Legal basis:
Article 112 of the Civil Code of the People's Republic of China
The parties shall perform their contractual obligations in the agreed five-day manner, time and place. Failure to pay the fees as agreed constitutes a breach of contract.