First of all, we can start with local characteristics, such as West Lake Longjing tea, Song Saoyu soup and steamed buns. These famous local cuisines can better attract the attention of tourists and tourists, and also help to build brand image.

Secondly, we can combine modern technology and innovation to combine traditional cuisine with contemporary catering culture. For example, the introduction of intelligent ordering system, in-store stereo imaging projection and other novel service methods, as well as the use of new ingredients, spices and cooking technology, will inject more fashion elements into Hangzhou cuisine.

in addition, in the promotion process, it is necessary to combine marketing strategies, launch interesting topic discussions on social media, sign-in and punch-in activities and other marketing means to attract more viewers to participate. At the same time, we should give full play to the added value of "peripheral" culture such as music activities and artistic performances to attract public attention and improve brand awareness.