There are too many fonts, so how to choose the appropriate font

In layout design, words are not only limited to the concept of information transmission, but also a noble artistic expression and emotional expression. In order to keep the layout style of the text and the theme of the picture unified, we should make more comparisons and attempts to choose which fonts and which combinations of fonts.

In the designer's career, we often hear that this font is too incompatible with the whole, and the whole picture feels very low. It can be said that a mature design can be seen from the choice of fonts.

the key to the problem of font selection

1. There are too many font styles, which leads to messy pages

2. The fonts used are difficult to identify

3. The font styles don't match the theme of the screen

How to avoid the above-mentioned low-level mistakes? Here I share with you several Chinese and English fonts commonly used in design.

Chinese fonts-bold

artistic style

square, concise, eye-catching, and widely used

scope of application

bold can be used as the title, and thin can be used as the text;

Bold characters are strong and masculine, suitable for machinery, construction and other contents;

Fine-style characters are elegant and meticulous, with feminine characteristics, and are suitable for the contents of clothing, cosmetics, food and other industries.

Chinese fonts-Song Style, Round Style and Calligraphy Style

Song Style:

Artistic style

Dignified, elegant, upright and beautiful

Scope of application

It can be used in government industries, culture and art industries;

according to the actual situation, it is used in fashion design, food culture, health life and so on.

Round body:

Artistic style

Slender and delicate

Scope of application

Not particularly suitable for serious and formal occasions;

according to the actual situation, it can be used in baby design and holiday design with relaxed atmosphere.

Calligraphy style:

Artistic style

Calligraphy charm, scroll flavor and antique

Scope of application

Not suitable for large-scale use;

it is suitable for traditional class design.

English fonts-sans serif fonts, serif fonts and handwritten English fonts sans serif fonts:

Simple, modern, flat and relaxed artistic style

Scope of application

Suitable for flat design;

it is also suitable for any design project, including banner, graphic design and webpage fonts.

serif typeface:

artistic style

elegant, exquisite and classic

scope of application

It can be used in the design of movie fashion, posters and games

Handwritten English font:

artistic style

elegant

scope of application

It can be used in the websites of some jewelry and flower shops;

besides being used on the website, it can also be used to make some beautiful greeting cards, invitations and wedding invitations.

Tip:

Choose two or three fonts in the layout for the best visual effect, otherwise, it will be messy and lack the overall effect;

bold can be used as the title, and thin can be used as the text;

bold words are strong and suitable for the contents of industries with heavy commercial nature, such as machinery and construction;

Fine-style characters are elegant and meticulous, which are suitable for the contents of clothing, cosmetics, catering and other industries.

if you want to express the sense of shock, you can choose bold, and if you want to express elegance, you can choose thin.

do you think this article is helpful to you? (multi-choice)

1 people

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It is quite useful for me as a novice.

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Pure dry goods, decisively collecting

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General, not much feeling

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