Introduce yourself to customers and introduce yourself to new customers, which will enable us to conclude the transaction more effectively. Therefore, many newcomers in the workplace don't know how to introduce themselves when receiving new customers. Let's take a look at introducing them to customers.
Introduce yourself to customers. 1 Introduce your method to customers.
1, making fun of his name
The first difficulty in introducing yourself is to let the other person remember your name.
Most people introduce themselves only by introducing their names. However, unless you are excellent or have obvious characteristics, it is difficult to impress each other. You must attach a note to your name that can be remembered by the other party. For example:
"My name is Ouyang Wu. Although Wu is the Monkey King's enlightenment, I am often teased as a pig next to the Monkey King because of my plump figure. "
People with strange names might as well try to explain it in a single word. For example, "I'm Liu Biaowen. The text is the text of the article. "
Even an ordinary name, with a little creativity, can leave a deep impression on the other party.
"My name is Lin Jin, and I am a person who just wants to' go forward, go forward'."
It also has a good effect to repeat your name while narration.
2. Confess your purpose+clarify your purpose
If you are a drug salesman, as soon as you enter the pharmacy door, you can generously show your purpose to the other party:
Hello, I'm from a pharmaceutical company. I'm here today to discuss the entrustment of drugs with your pharmacy ... I sincerely hope to cooperate with your store and hope that your store ... "
In this kind of self-introduction, if you don't directly explain your purpose, clearly explain the purpose of this visit to the drugstore clerk, and show sincerity in cooperation, then the other party will probably treat you as an ordinary consumer and provide you with services such as recommending drugs and introducing curative effects.
Finally, you suddenly say, "I'm not here to buy medicine, I'm a salesman of a certain manufacturer ..." Then the drugstore clerk may have a strong sense of being cheated and immediately resent your selling medicine. At this time, it must be difficult for you to start selling again.
Preparations before welcoming new customers
First, psychological preparation: gfd, mental state, psychological preparation for rejection, proficiency in the company and products, and self-confidence.
2. Tool preparation: necessary company and product publicity materials, relevant signing agreements, etc.
Third, speech preparation: opening, cutting the theme, refusing to deal with, promoting and other related speech skills.
Conversations should focus on customers' preferences and concerns. Smile is a pioneer, praise is priceless.
Be clever with new customers.
First of all, with your help, master some ways to talk with friends and relatives. For those who already know you, it may be difficult to have the trust to do business with you. This is normal. You must arouse their curiosity, ask many questions, and then accompany them to find the authority they need.
1, be yourself-just be a little more excited.
People are always attracted to people with goals and directions. Passion is a magnet. It comes from your value and confidence in what you can offer.
This means that you will never rush or force others. Even if your friends are not ready at first, don't lose hope in them. We should not only maintain good interpersonal relationships, but also seize the "appropriate opportunity".
Don't delay-otherwise you will regret it!
Do business quickly, insist on it, and never cause the regret that the best customers are taken away by others. Talk to people who are already very successful, and you don't think they will join your business. Remember: they are usually the best potential partners.
If you are not an expert, the effect will be better.
Instead of telling people some information directly, it is better to quote what a third party says, so that people will believe you faster. Every time you quote someone who can provide strong support for your business, you establish that person's authority in the eyes of customers and arouse their curiosity.
It's easier to arrange for them to meet that person. And authoritative people who have firm faith in their own business and their own market will effectively infect customers, activate the whole value chain and help customers take the next step. You'd better not become an expert yourself.
Introduce yourself to customers. 2. How to introduce yourself, and how to talk with customers who meet for the first time? Introduce yourself briefly with a smile (for example, hello, the name is facing the customer). Briefly describe the decoration process of the company to the customer, and ask the customer about the function, resident and age of the house.
Listen carefully to customers' decoration requirements. In the process of communicating with customers, don't answer the phone and look around (but don't stare at customers all the time). You must answer the phone and say hello to the customer line: "I'm sorry, don't answer until you get the customer's consent. How to introduce the company brand to the customer simply and comprehensively, how to quote the customer, and find out the customer's information first in the early communication.
First, how to introduce and talk with customers who meet for the first time
1, briefly introduce yourself with a smile (for example: Hello, I am the designer of Guangdong Meixing. . . ) At the same time, hand the business card to the owner with both hands (the business card is facing up and the name is facing the customer).
May I ask the name of your husband or elder sister (please pay attention to the address: for example, miss, which is taboo in the north)? Briefly describe the decoration process of the company to customers.
4. Ask the customer about the function of the house, permanent members, age and gender.
5. Be sincere, listen carefully to the decoration requirements of customers, and take notes (including: style, regional functions, heating methods. . . Wait a minute. Try to get the master's heart price)
6. If there are no special circumstances, in the process of communicating with customers, don't answer the phone, don't chat with other people, and don't look around (but don't stare at customers all the time). If you need to answer the phone, you must say hello to the customer line: "Excuse me, I'll answer the phone first", and then answer it with the consent of the customer.
Second, how to introduce the company brand to customers simply and comprehensively
1, a domestic 100 chain company (headquartered in Guangzhou), provides professional design, construction and one-stop service (free design in the early stage, and the down payment is included in the project payment).
2. Southern design, southern technology and southern service (professional multi-person design team can provide on-site service). 3. After site completion and settlement, provide the hydropower diagram of concealed works.
4. National on-site quality warranty (warranty period for each type of work) 5. Satisfied service of professional supervisors and designers 6. Handover and coordination of each type of work (construction process)
Three, familiar with the owner purchased materials and common electrical appliances.
Fourth, the detailed hanging design and construction process
1, design process
Consultation-Field Measurement-Scheme Design Approval-Preliminary Budget-Signing Agreement-Drawing Construction Drawings, Effect Drawings and Determining Drawings-Drawing Secondary Budget Based on Drawings-Signing Contract-Starting 2 Construction Process
Approach-bricklayer-plumber-carpenter-painter-software installation-cleaning-construction quality acceptance-issuing warranty cards (each type of work is carried out alternately to ensure the progress of the project) 5. Familiar with the company's basic building materials 1, bricklayer: cement (32 # and 5# Dalong brand).
Medium sand (the relative proportion of cement sand is generally 1: 3) waterproof agent (gaode waterproof)
6. How to quote with customers?
1, in the early communication, we must first understand the psychological price of customers.
2. Be familiar with the market price of the company's basic quotation materials and the company's construction technology. 3. In addition to activities, generally do not take the initiative to say quotation discount.
4. When it comes to discounts, you must learn to ask for instructions (general designers don't participate in discounts, they can ask for discounts in front of customers when necessary, and it is best to send a small project to satisfy customers' vanity).
5, learn to exchange terms, it is not easy for customers to feel the discount (for example, we promise to give you a big discount, but you have to promise us when to start construction.
Introduce yourself to customers. 3. Opening remarks 1
Direct opening method
Shop assistant: Hello, Miss Zhu/Sir? I'm Li Ming, a medical consultant of Mo Company. I disturb your work/rest. Our company is doing market research. Can you do me a favor?
Guest Zhu: It doesn't matter. What is this?
Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must interface immediately: I'll call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!
When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)
Opening remarks 2
How to do telemarketing correctly
Nowadays, the business of enterprises is more and more diversified, and accordingly, many sales models have emerged, such as direct sales, telephone sales, online sales, e-mail sales, word-of-mouth introduction and so on.
These sales models have their own advantages and disadvantages.
However, one thing is worthy of recognition, that is, as long as it conforms to the type of products of the enterprise itself, the sales model can play a huge role.
With the development of economy, the customers of enterprises are more and more diversified, and telemarketing has gradually become one of the most important sales models of enterprises.
Compared with other types of sales models, the advantages of telemarketing are obvious: fast speed and orders of magnitude.
Therefore, in order to meet the needs of development, it is imperative for salespeople to master the ability of telemarketing.
Through a long period of exploration and analysis, the sales training of mutual aid group has finally made a great breakthrough in digesting marketing skills.
And summed up the following experience for friends to learn from.
In telemarketing, preparation in advance is the most important.
As the saying goes, if you are not ready, be prepared for failure.
First of all, we should fully understand our products and services.
Because the call itself represents a low degree of trust, especially if the customer asks some product information and the salesperson can't answer it, then the minimum trust may be directly broken.
So understanding the product is one of the preparations that need to be made in advance.
What I mean here is to know as much as possible about the product, no matter the details or the general framework model. If you can understand it, you should know more.
Otherwise, what should be introduced to customers in communication?
Second, we should sum up our communication mode.
To put it simply, what is said in the first sentence, what is said in the second sentence and so on.
If the customer asks some questions, what is the most effective answer?
Before calling, it is best to write down all the questions that customers may ask, analyze them and memorize the answers.
This way you won't be in a hurry when answering customer questions.
One thing to note is that once the phone rings, you should focus all your attention on communication with customers.
Especially when answering questions, you should do it in one go, and you can't be silent for a long time.
Otherwise, customers are likely to lose patience and hang up directly.
This wastes a potential customer.
Third, make a good communication record.
Telephone salesmen, at the end of the day, will make hundreds of calls, one or two hundred is normal, and three or four hundred is not a few.
If the communication content is not recorded in time, it will be very difficult to follow up this customer in the future.
Moreover, it is a very good habit to record and maintain information not only in telephone sales but also in other sales.
When making a phone call, it is best to hold the microphone in one hand and the pen in the other.
Record important news and useful news at any time.
If you don't hear clearly, asking the customer to repeat it will make the customer feel careless.
Fourth, learn the skills of self-introduction.
Only a differentiated introduction can make customers remember you as soon as possible.
In this way, in the second follow-up, customers will have some impressions and save a lot of unnecessary time.
You can't speak too fast in communication.
Generally speaking, speaking too fast is either nervousness or habit.
Both of them are not conducive to communication with customers.
Speaking methodically and enunciating clearly are essential skills for telemarketing.
Opening remarks 3
1, really awesome
Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers. Praise the prospective customer must find out the characteristics that others may ignore, and the prospective customer knows that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good.
Praise is harder than flattery. You must think clearly first, not only with sincerity, but also with established goals and sincerity.
"Mr. Wang, your house is really beautiful." This sentence sounds like flattery. "Mr. Wang, your hallway is really unique." This sentence is a compliment. Here are two examples of opening remarks praising customers.
"Manager Lin, I heard from Manager Zhang of Chui Fu Kee that it is best to do business with you. He praised you as a warm-hearted and frank person. " "Congratulations, President CAI. I just read about you in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. "
2. Celebrity interests: mention an influential third person.
Tell the customer that a third party (the customer's relatives and friends) asked you to come to him. This is a roundabout tactic, because everyone has the psychology of "looking at the Buddha instead of the monk", so most people are very polite to the salesmen introduced by relatives and friends.
For example, "Mr. Liu, Lan Xiaohua, your teacher in the president's class in Tsinghua University, recommended me to come to you. He thinks you may be interested in Tencent's mobile Internet marketing platform because these products have brought many benefits and convenience to his company. "
Although it is very useful to publicize your own methods under the banner of others, you should pay attention to the truth and not make it up yourself, otherwise once the customer checks it up, it will reveal clues. In order to win the trust of customers, it would be better if you could show your business card or letter of introduction.
3. Use curiosity to lure interest.
Modern psychology shows that curiosity is one of the basic motives of human behavior. Liu Jiaoshou of Jackson State University in the United States said: "Exploration and curiosity seem to be the nature of ordinary people, and mysterious things are often the objects that everyone is familiar with and concerned about.
"Things that customers are unfamiliar with, don't understand, don't know or are different often attract people's attention, and salesmen can use everyone's curiosity to attract customers' attention.
A salesman said to a customer, "Lao Li, do you know what the laziest thing in the world is?" The customer is confused, but also curious. The salesman continued, "it's the money you hide and don't use." They could have used it to buy our air conditioner and let you spend a cool summer. "
A carpet salesman said to his customers, "You can carpet your bedroom for 16 cents a day." The customer was surprised, and the salesman went on to say, "Your bedroom is 12 square meters, and the carpet price in our factory is 24.8 yuan per square meter, so it needs 297.6 yuan."
Carpets in our factory can be laid for 5 years, 365 days a year, so the average daily cost is only 16 cents. "Salesmen create a mysterious atmosphere, arouse each other's curiosity, and then, when answering questions, skillfully introduce products to customers.
4, money, sometimes you can communicate with God.
Lan Xiaohua, a famous marketing expert and professor at the Chinese University of Hong Kong, believes that "almost all people are interested in money, and the ways to save money and make money can easily arouse customers' interest. "
5. Distinguish and emphasize that you are different.
Salespeople should strive to create new marketing methods and styles and attract customers' attention with novel methods. A Japanese life insurance salesman wrote the number "76600" on his business card. The customer was surprised and asked, "What does this number mean?" The salesman asked, "How many meals do you eat in your life?"
Few customers could answer it, and the salesman went on to say, "76,600 tons?" Suppose the retirement age is 55. According to the average life expectancy of Japanese people, you still have 19 years of meals, that is, 20,805 meals ... "The salesman attracted customers' attention with a business card from Zhang Xinying.
6. Ask customers for advice and put a top hat on them.
Salesmen attract customers' attention by asking them questions. Teacher Lan Xiaohua found that some people in life are good teachers and always like to guide, educate others or show themselves. Salespeople deliberately find some questions that they don't understand, or ask customers for advice without knowing it.
The average customer will not refuse a salesman who asks for advice modestly. For example, the marketing team in Lan Xiaohua is designing a health care product to enter the Shanghai hotel market: "Mr. Wang, you are an expert in catering nutrition.
This is a formula developed by our company. Please give us your guidance. What are the design problems? "Through this compliment, the other party will look through the information. Once attracted by different menu designs, marketing is completed.