1. Brand introduction: Fangjiapu is a well-known snack food chain enterprise in China, established in 1997. Fangjiapu mainly deals in all kinds of Chinese snack foods, such as meat muffins, mung bean cakes and bean jelly, among which day lily is the most famous.

2. Target population: mainly young people, children and middle-aged and elderly people, with community residents, office workers and students as the main consumer groups. According to the needs of target groups, the brand planning of Fangjiapu day lily should pay attention to the needs of taste, nutrition and fashion.

3. Market analysis: As a traditional snack food in China, daylily has always been loved and sought after by the public. In modern society, with the continuous improvement of people's living standards, people's requirements for food are getting higher and higher. Therefore, in the brand planning of day lily, we should pay attention to the innovation and quality of products, so as to make them more in line with the tastes and health needs of modern people.

4. Marketing strategy: Fangjiapu can promote the brand through various channels such as store promotion, advertising promotion and network promotion. At the same time, brands should pay attention to word-of-mouth marketing, let consumers share the buying experience, and thus establish a brand image.

5. Summary: The core of brand planning of Fangjiapu Day Lily is to pay attention to product quality and innovation, as well as the needs and tastes of consumers. Brand positioning requires health, fashion and benefits, so as to attract more consumers. Through various channels to promote, improve brand awareness and reputation, so as to occupy a place in the market.