Comme des Garcons was founded in 1973, which is based on uniqueness and creativity. Comme des Garcons has always been the backbone of promoting the forefront of fashion, and has never been satisfied with the status quo.
Rei Kawakubo, a Japanese fashion designer and an "alternative designer", can't be missed. 1942 was born in Libra, Tokyo, Rei Kawakubo, and graduated from the Art Department of Keio University. 1973, he established his own brand "COMME des GARCONS", which means "like a boy" in French. 1975 Tokyo first lady show. 1978 introduced the HOMME for men. 198 1 year, the Paris women's wear show will attract the attention of the world fashion stage, and the famous beggar dress concept will lead the contemporary fashion pioneer in the coming year!
The American fashion industry gave Rei Kawakubo the title of "fashion pioneer", praising her for not only creating new ideas in fashion design, but also having a unique vision in running brand flagship stores. In 2002, Rei Kawakubo opened the first clothing store in Soho, an art district in new york without designers. Ten years later, Soho was full of famous boutiques, but Rei Kawakubo withdrew from this popular area and took the lead in moving to Queerxi District, which used to be a warehouse. Ultra-modern interior decoration once again caused a sensation.
Its brand introduction
1, comme des garcons: Rei Kawakubo was founded in 1969, and comme des garcons is a central women's clothing brand. 1975 made its first catwalk in Tokyo, 198 1 entered Paris Fashion Week. He has been at the forefront of the times for more than 40 years.
2.comme des garcons Homme: men's wear series founded in 1978, comme des garcons.
3.Tricot comme des garcons:tricot means "knitted fabric" in French and was established in 198 1.
4.comme des garcons HOMME PLUS: founded by Rei Kawakubo in 1984, has always been in opposition to the mainstream male image, maintained a free style, and gained high praise and popularity.
5.HOMME DEUX: Founded in 1987, it is a Japanese-made suit series specially designed for Japanese business people.
6.comme des garcons shirts: exclusive brand of shirts made in France, established in 1988. The ever-changing design makes boring shirts interesting.
7. junya watanabe Fashion Design Company: Founded in 1992, it has a collection of women's dresses designed by Watanabe and pursues exquisite tailoring and materials.
8.CDG perfume series, founded in France, 1994.
9. junya Japan Comme des Garcons Man: Founded by Junya Watanabe on 200 1, it mainly focuses on men's wear with basic styles. Often cooperate with different brands, is the pioneer of double names.
10, PLAY comme des garcons: Founded in 2002, it is marked by striking new patterns. Designed by Rei Kawakubo.
1 1, Ganryu: a young brand launched in 2007, designed by Maruno literati. The series is integrated into the street culture of American youth, with men's wear design as the main design.
12, black Comme des Garcons: In 2009, we started a series mainly in black, focusing on the most popular styles, and the price was relatively cheap, so we absorbed a group of younger consumers.
Reference to the above content: Baidu Encyclopedia -comme des garcons