Nongfu Spring invited Pearlfisher to design the packaging image for its new product "Leaves of the East". This series of products will include four flavors: black tea, green tea, jasmine and oolong tea.
Tea drinks have a huge consumer market in China, but at present, the packaging images of most similar products are similar. Pearlfisher was asked to design a brand-new and creative packaging image to help Nongfu Spring tea beverage stand out.
China has the richest and deepest tea culture in the world, and the new design has selected some iconic images in the history of Chinese tea. Through these, we can inherit China tea culture and introduce it to modern consumers.
The ship on the package of oolong tea marks the first merchant ship to transport tea to Britain. It was the arrival of this ship that made the British have a tradition of drinking afternoon tea, which has continued to this day.
Compared with other tea drinks on the market, the structure, bottle shape and pattern design of this series of products are very special. Blister packaging makes the bottle look very transparent, symbolizing the high quality of the product. The words and patterns attached to the bottle combine the best styles of China and the West.
Oriental leaves advertising copy:
In 1267, steamed green tea traveled to Japan;
In Zhenguan 15, black tea was introduced to the western regions through the ancient tea-horse road;
/kloc-in the 0/7th century, China Oolong was popular in Britain;
Traditional China tea, magical oriental leaves.
How many kinds of animals are there in Changbai Mountain Nongfu Spring mineral water, and how to draw 4 kinds.
The new product continues the illustration style of Nongfu Spring's high-end mineral water series, and draws four rare wild animals living in Changbai Mountain, such as Siberian tiger, chipmunk, sparrow hawk and Chinese merganser. In addition to beauty, I also hope to awaken people's awareness of protecting nature.
Nongfu Spring Co., Ltd. is one of the top 20 beverages in China, focusing on the development and promotion of drinking natural water, fruit and vegetable juice drinks, special-purpose drinks and tea drinks.
Where did the man buy the drink vending machine? In the novel "Empty Canned Girl", the first sentence is that the man bought a can of drinks in front of the vending machine. "Empty Canned Girl" is a light novel created by Japanese light novel writer Lan, who is responsible for illustrations and was included by the society.