"Village Man's Wisdom" 1 58,

? Ashamed.

Catering from north to south,

It has been a small business for twenty years.

Still have little experience.

There are no branded dishes.

There is no inherited culture.

It is difficult to build a century-old store.

That being said.

? After all, he is still operating in this field, on the fringes.

? Occasionally, I can get in touch with some masters and celebrities, famous and prosperous restaurant owners, and chain restaurant owners. But the one who impressed me the most was Boss Chen of Sansheng Township’s “Dakou Chao” ecological hotpot, known as “Geek Chen”.

Lao Chen is an alternative in the catering industry.

He is someone who does not play by the rules.

? Big mouth tide. Located in Sansheng Township, Chengdu, where Internet celebrities check in. This is a nationally famous farmhouse distribution center. Each of them shows their magical power and splendor, and high, medium and low-end farmhouses exist and complement each other. During holidays, this place is a sea of ??people, a world of joy, and a catering supermarket where you can taste delicious food, exchange cups and drinks, and have a cup of wine.

Big mouth tide.

? It was established and developed due to the prosperity of farmhouse music and the prosperity of farmhouse music. It looks like a very ordinary farmhouse music on the outside.

? Dakuchao is a farmhouse that has the architectural style of Western Sichuan B&Bs and odd-hour rooms built with colored steel tiles. It has different styles and is very mismatched. There isn't even a gate.

? In the current era of "high-end" dining environment.

Can you imagine:

? The price of Da Kou Chao is extremely high, but it is still packed with guests. When the guests left, they happily left with their local products.

? Dakuchao’s twice-cooked pork can be sold for 140 yuan. In the past few years, the maximum consumption of hot pot was more than 1,000 yuan per person, and the minimum consumption could not be less than 500 yuan per person. Cigarettes and alcohol are "Geek Chen's" favorites. But his store never sells alcohol. Smoke is just a soft cloud, there is no other choice.

? His speech and behavior are rough and informal.

? His way of doing business is to go off the beaten track and rebel against the world.

? His dishes pursue original flavor and pay attention to taste.

? His conduct as a person is honest and true, never hypocritical.

? Every time I go to Dakou Chao, it’s not all about eating meat and drinking wine. After tasting the original and delicious all-meat feasts, I return to camp. It can be said that every time there are:

Shocking discoveries,

Unexpected gains,

Extraneous ideas,

Bring them I use ideas.

? I have known "Geek Chen" for several years. Based on my observation and summary, although his methods are different, there is definitely a way to find it.

①, be the best and go high-end.

? The big-mouthed "Geek Chen" always laughs at himself. He is a layman who has been doing farmhouse cooking for more than 20 years and has never had a recipe.

He does it with his "heart".

Put your heart and soul into it.

? He works very seriously, squatting in the store every day, studying the taste of the dishes, observing and collecting customer feedback.

Since he entered the catering industry, he has been determined not to follow in the footsteps of others, but to find a new way and create his own path.

? Take the road of "making the best and going high-end".

? He said: Sichuan is a world-class kitchen. There are countless Sichuan cuisine and hot pot brands. It is very difficult to make Sichuan people feel comfortable and "applaud" on their tongues. Therefore, only by practicing unique and unique skills can there be a market and development prospects.

? Therefore, he has a lot of experience in high-end business.

For example, he spent a lot of effort on the ingredients for hot pot duck intestines. The duck intestines he chose were about as harsh as they come. The environment, water source, age and size of the duck's growth are all selection conditions.

? Although the price is higher, there are still consumer groups.

②, the ingredients are exquisite and can be selected from afar. "Geek Chen" believes that ingredients are the first prerequisite for quality catering.

It’s hard for a clever woman to make a meal without rice.

In order to obtain high-quality ingredients, he travels to remote mountainous areas and walks on rural roads all year round.

The chickens, ducks, rabbits, pigs, beef and mutton he chooses are all first-hand ecological products that he carefully selects.

? Sometimes he hears that where there are good ingredients, he would travel hundreds of kilometers to get them back like Taobao, regardless of the cost.

③, keep the original taste, no additives. Unforgettable nostalgia, eat healthy.

In recent years, people's eating habits have gradually returned to the mainstream.

? Eat the original flavor, no additives. The voice in the catering industry is getting louder and louder than ever.

? Weird Chen has always insisted on doing this.

His mixed chicken is made by boiling the chicken in plain water for more than 20 minutes, then taking it out and mixing it with some salt and peppercorns. It has a different taste.

④, be good at coordination and summarize diligently.

Although there are standards to follow when it comes to the combination of ingredients, there are thousands of years of rules.

? Lao Chenke has taken a new path in the combination of dishes that no one else has taken. Most of the dishes are his own original creations.

As long as it tastes good.

When the diners recognized it, he would strongly recommend it. ⑤, good employees and strong team.

? The most impressive thing about Lao Chen is that he has a team of employees who are particularly capable of fighting and enduring hardships.

? I usually go to Dakou Chao at night. At nine or ten o'clock, the staff were still full of energy serving guests, cleaning and clearing tables.

? Every time I see these, I am most moved. It has to be impressive.

? Employee efforts. It is inseparable from Lao Chen's kindness to his employees.

? Although catering has a low threshold and anyone can enter this field, it is also an industry that is difficult to succeed. To capture the stomachs of guests and leave a delicious impression on the tongues of diners, it is a must. It is a hard job that requires hard work and hard work of one's muscles and bones in order to succeed.

Although "Geek Chen" has successfully won over diners, he still has a long way to go.