After more than ten years' development, SF Express is now the "Big Mac" in China's express delivery industry, with outlets and distribution networks all over the country. Both the logistics system and the supply chain are unmatched by Meituan.
2. Aim at the neglected takeaway field of "group meal".
Different from the main direction of being hungry, "group meal" is the core goal of SF, which can be seen from its slogan of "focusing on corporate ordering, providing collective reservation ordering and centralized distribution".
3. Long-term layout is not a whim.
In fact, last year 10, SF Express launched "Express Delivery in the Same City", which extended its logistics reach to the catering industry, and this time, its involvement in B-side take-out also seized the demand of catering enterprises to build their own take-out channels.
4. Meituan is hungry and its development is a little tired. The friction with the merchants escalated, and the epidemic affected the operation, which gave SF an excellent opportunity to spoil the situation.
5.SF's ambition
The current market value of SF has exceeded 200 billion. Of course, it doesn't want to just do express delivery. Although the take-away industry is highly competitive, it is still profitable. In addition, perhaps as SF declared that "I can deliver anything within three kilometers", the express delivery giant is trying to expand its territory to meet its greater ambitions.
Shunfeng entered the take-away industry, and began to test McDonald's distribution from the acquisition of McDonald's supply chain, named Shunfeng City. In the early stage, we relied on this to correct internal mistakes and express delivery operations in the same city. After this year's epidemic, the demand for food distribution and same-city distribution increased, and SF also reserved the same-city distribution capacity in the early stage. It is also logical to join the takeaway war.
Unexpectedly, SF quietly sent a takeaway.
A few days ago, SF launched the "rich food" platform in the same city, focusing on the food delivery service in the enterprise employee market. Whether it is a corporate group meal or an individual user, you can take it out at the sumptuous food spot. At present, nearly 100 well-known catering enterprises such as Pizza Hut, Dicos, Kungfu, Yoshinoya, Domino's, Haiyun Cuisine, Xibei and Zhou Heiya have settled in Shi Feng.
At this point, SF officially entered the take-away field in an open and aboveboard manner. Affected by the epidemic, "eating in the hall" was limited, and corporate group meals ushered in a big outbreak, and rich food came into being. It is worth mentioning that although the delivery fee of rich food is high, it focuses on low pumping points. Not long ago, the Guangdong Food and Beverage Service Industry Association accused the US group of high take-out commission, which made many catering businesses overwhelmed, and the significance of abundant consumption was self-evident.
SF Express has become a giant in China's express delivery industry, with the latest market value exceeding 200 billion. However, Wei Wang is obviously not willing to be a "courier". With its nationwide outlets and distribution network, SF Express is ambitious, and its SF Express has begun to lay out restaurants, supermarkets, medicines, fresh food and services in first-and second-tier cities.
Takeaway is just a small test of SF. The courier giant is planning a bigger blueprint-I can deliver anything within three kilometers.
Quietly enter the takeaway: This time it is SF Hungry PK Meituan.
I thought that the US delegation was hungry and took a takeaway, but I didn't expect to be stirred by SF.
"showstopper" is an enterprise group meal platform launched by SF in the same city. Mainly serving the employee market, focusing on corporate group meals, providing exclusive discounts for enterprises, gathering high-quality brand-name restaurants and strictly controlling the safety of meals. It can provide collective reservation, centralized delivery and non-contact safe food delivery services for enterprises, effectively solving the dining problem of enterprise employees.
The experience of the investment community found that on the home page of the Shi Feng applet, there are the functions of "take-out ordering" and "hall ordering" that have been opened. From the "takeaway" page, Shi Feng's target is all types of users. Among them, enterprise users can choose to book related meals on a specified date through "calendar ordering"; Individual users can also place their own orders on the basis of meeting the delivery requirements.
Take Shanghai as an example, the delivery fee for small orders is around 5 yuan, but there is no delivery fee for cake shops (the unit price of single items exceeds that of 200 yuan). In addition to take-away delivery, some brands also support stores to mention themselves.
Grab the merchants first, then grab the users. SF even played a game of "subsidizing price wars". Shi Feng has launched the activity of "dividing up 5 million yuan", and users can recommend enterprises through pages such as "Inviting enterprises to settle in" and "I want to recommend enterprises". The reward is very attractive-the recommender will get a reward of 1 yuan after successfully entering the enterprise. Enterprises are recommended to spend 1000 yuan of sumptuous food before June 30th, and the recommender can also get the 500 yuan Award.
Moreover, in order to make the platform and merchants better recognized by the public, Shi Feng also launched the "Become a Dealer" activity. Users can cooperate with merchants to become dealers, the promotion page will be shared with friends, and the commission will be directly transferred to WeChat wallet.
According to the information on the applet page, Shi Feng has obtained nearly 100 chain brands such as Dicos, Pizza Hut, Chaoyixing, Chuange Fish Dumplings, Dacheng Xiao Ai, Dafan, Daoxiaoman, Douyuefan, Fan Shi, Fuji, Fuke You Xuan, Haiyun Cuisine, Yoshinoya, Grandpa, Ajisen Spicy Noodles, Xibei, Kungfu and South Beauty.
Why does the express delivery giant SF want to do express delivery business? Affected by the epidemic, eating has become a worry for many employees who have returned to work. SF Tongcheng once told the media that entering the food and beverage take-away industry is only to help everyone solve the problem of eating.
The epidemic has spawned new business opportunities: the trillion-dollar group meal market. Does SF want to be the boss?
A sudden epidemic made SF smell new business opportunities.
During the epidemic, eating safely and safely is a major event for enterprises to resume work. The traditional offline "canteen" can't be opened, which has given birth to a new mode of group meal takeaway. At the same time, local governments also actively encourage the promotion of group meals to provide support and guarantee for enterprises to return to work normally. For example, Beijing, Shanghai, Guangdong and other places have published the list of reservation-type online ordering enterprises, advocating catering enterprises to package and supply catering according to the requirements of the separate meal system.
This makes catering enterprises hovering on the edge of life and death see hope. For a time, corporate group meals have become a hot topic for many catering enterprises. Many catering enterprises, such as Kungfu, Hometown Chicken, Xibei Youmian Village, Haiyun Cuisine and Hefulao Noodles, have entered the group meal field, and some brands even rely on group meals to support more than half of the orders.
The takeaway platform also saw the huge demand for group meal takeaway. As early as mid-February, local governments, industrial parks and other institutions such as Meituan and Hungry launched the actions of "Safe Direct Supply of Working Meals" and "Safe Delivery of Corporate Meals" respectively, and joined hands with many head catering brands such as Pizza Hut to provide non-contact delivery services for employees after returning to work.
China's huge group meal market began to surface. According to the statistics of Ai Media Consulting, in 20 19, the group meal market in China reached10.5 trillion yuan, accounting for 33.23% of the whole catering market in China. It is estimated that the group meal market in China will grow by 12.67% in 2020. By then, the total group meal market in China will reach 1.69 trillion yuan, and the proportion of catering market will increase to 35.65%. Roughly estimated, the scale of group meals is about 6 times that of online takeout.
Although it is considered as the "last blue ocean" of China catering industry, the current group meal market is still in a state of "highly dispersed and numerous small enterprises", and the giants have not yet formed. According to the data of China Cuisine Association, the annual operating income of 99% enterprises in the whole industry is less than 654.38 billion yuan, and the total operating income of the top ten enterprise groups in the group meal industry exceeds 55 billion yuan. The market concentration of the top ten enterprises is about 5%, far lower than that of Europe, America, Japan and South Korea.
The plate is big and no one dominates, which may be a big reason why SF is aiming at group meals. The boss who can do express delivery may even be the boss of group meal takeaway.
Wang Wei's ambition, SF's business map
Established more than 20 years ago, SF Express has become a giant in China's express delivery industry and doesn't want to be a "courier" any more.
Since the listing of 20 17 in February, SF has changed, and it doesn't want to lock itself in the existing business field. Wang Wei once emphasized to the employees that it is not the ultimate fate of SF to move goods by selling labor. Therefore, it is imperative for SF to try innovative, sustainable and highly profitable value-added services.
From convenience stores, unmanned shelves, rapid fresh delivery, intelligent logistics and financial services to industrial clusters, and then to cross-border e-commerce "whoa whoa whoa" ................................................................................................................................., with its strong express network and channel capabilities, SF Express was once ambitious.
Some people in the industry thought that Wei Wang might be able to compete with Ma Yun with its powerful distribution network system and channel operation ability, and then connected with online and offline platforms. But contrary to expectations, SF can't compete with Ali, and Wang Wei's "mission that can't fail" ends in failure.
20 19 In April, SF Express, a community fresh supermarket brand owned by SF Express, announced the closure of offline stores nationwide. From 20 12, the online shopping platform was selected by SF Express, and in 20 14, the online and offline stores were named "SF Express Optimization". In 20 16, Wei Wang's obsession with new retail stopped, and SF Express's convenience store dream came to an end.
When SF Express repeatedly tossed about fresh food, retail and e-commerce, the situation of China Express suddenly changed, with four princes and three links growing rapidly, leaving SF Express behind in speed; Jingdong Logistics also launched a high-profile personal logistics business, overtaking with the "e-commerce+warehousing" model. The whole express delivery industry known as "Shunfeng et al" has quietly passed away.
The fierce pursuit of peers has doubled the pressure on SF and quickly entered e-commerce logistics. "SF is now doing e-commerce logistics is dead. If it does not do e-commerce logistics, it may be a dead end in the future. " Wang Wei emphasized this point at the internal meeting. If you can't do e-commerce yourself, you can rely on others to do it.
SF chose to cooperate with Vipshop and put down its body to join the "price war". 20 19 in may, SF launched a new business for e-commerce customers-special price. 18 in February, it joined hands with vipshop to raise prices in the distribution link and won orders of vipshop exceeding 500 million for the whole year.
The effect is remarkable. Under the epidemic situation, in February this year, SF's operating data went against the trend, and the express delivery business increased by 1 18.89% year-on-year. Meanwhile, SF's cumulative market share in June 5438+ 10 and February this year surpassed Dayun, Tong Yuan and Shentong for the first time in five years. CICC expects that SF will continue to expand its territory in the field of e-commerce while continuing to bundle Vipshop.
In order to stabilize this hard-won market share, SF still dare not neglect, and it is bound to embark on a differentiated road. After having a huge logistics system and mature channel operation ability, it seems a natural thing for SF to enter the legion meal takeaway.
Nowadays, SF with a market value of 200 billion is no longer a simple express delivery company, and the boundaries are beginning to blur. After constant "trial and error", I believe that Wei Wang's ambition is not limited to group meals.
This is normal. After all, China's urban population is almost 860 million, and most of them choose to order take-out, so the market demand is great, and this number is still surging. It is understandable for SF to enter the take-out industry.
After Baidu's takeaway was obliterated, the two giants of Meituan actually dominated the world. Are you hungry? In fact, a third party will definitely appear. In China, these two things are unlikely to happen. At least three. This is the China model. I hope SF can find him a way out. Come on!
Downwind hacker! Come quietly, walk quietly, without taking away a cloud. The cost of SF cross-border in these years is too high.
During the epidemic, it will not end instantly. Seeing the business opportunities, SF Express made great efforts to open up the take-away market in an instant, with clear thinking logic and good development prospects.
Why does SF want a cross-border takeaway circle?
The financial report shows that in 20 19, SF's revenue112193 million yuan, a year-on-year increase of 23.37%; The net profit attributable to shareholders of listed companies was 5.797 billion yuan, a year-on-year increase of 27.23%; The express delivery volume of SF Express business reached 483 1 10,000 tickets, up 25.84% year-on-year. Calculated, the average daily express delivery volume is about 6.5438+0.323 million tickets.
SF has made outstanding achievements in the field of express delivery in recent years. Why not focus on express delivery and grab food in the takeaway field?
1, the competition in the express delivery industry is fierce.
In the express delivery industry, three links and one achievement, together with SF Express and Baishi, the six giants occupy 80% of the market share, and the industry concentration is relatively high, but the direct competition among these six giants is very fierce.
SF mainly occupies the high-end market, and its revenue ranks first in the industry, but its market share is far less than that of other competitors, especially Zhongtong, whose market share has ranked first for four consecutive years.
With the price war going on and other competitors who may enter the market at any time, it is a reality that express delivery enterprises must face in times of peace.
SF also seized the low-end market through the acquisition of Pinjun Express. Since SF can enter the low-end market, similarly, other competitors may also enter the high-end market.
During the epidemic, SF actively fought against the epidemic and resumed its work, and its business was basically unaffected. People don't go out, and the demand for online shopping is greater.
In the first quarter, SF's performance was not unexpected. SF's net profit in the first quarter was 907 million yuan, down 28. 16% year-on-year.
The revenue increased by 39.59%, and the express delivery business completed 65.438+72 million votes, up by 7.7 14% year-on-year, but the net profit decreased by nearly 30%.
Increasing income does not increase profits, which may also be an important reason for SF to seek cross-border
In the capital market, the current market value of SF is 208 1 billion, which is far from the peak of 300 billion in 20 17.
2. SF has been trying to cross the border.
SF has always had cross-border ideas, especially e-commerce dreams, which have also been put into practical action.
As early as August of 20 10 ten years ago, SF launched the first e-commerce platform-SF e-business circle, which mainly sells food, but also has a small number of 3C products, and also launched a supporting payment platform-SF Bao.
I got up early, but I caught the evening episode. In less than a year, I ended in failure.
Since then, hackers, SF Youxuan, SF Haitao, Qu Feng Haitao, and SF E-commerce have tried 10 years, but they all failed in the end.
Some people say that there are two kinds of express delivery, SF Express and others.
In the field of e-commerce, SF is called "interlaced like a mountain".
3. Enter related fields
Trying e-commerce has been unsatisfactory, and SF has begun to focus on areas similar to express delivery.
The first is the courier cabinet. Cayman, the hive box that has been making a lot of noise these days because of the charging incident, is a subsidiary of SF Express.
The shareholders directly or indirectly controlled by Mingde Holdings hold 36.54%, and Mingde Holdings holds 65,438+0.25%. Mingde Holdings is a subsidiary of Wang Wei, the founder of SF Holdings, which means that the Honeycomb Box is also a SF enterprise.
But judging from the performance of the honeycomb box, it is not satisfactory. The loss in 20 19 was 780 million, and it continued to lose 245 million in the first quarter of this year.
However, there is still a lot of market space for express cabinets. Unlike e-commerce, it is a field related to express delivery, and it is likely to be profitable in the future.
Following the express cabinet, SF Express is now testing the water take-away market.
SF has its own platform and courier, and has always established itself in the industry with high-end services with fast speed and good service, which is the basis and advantage for it to enter the take-away circle.
Not long ago, Guangdong Food and Beverage Association jointly complained that the commission of Meituan was too high and was suspected of monopoly. The market generally believes that this is because the two companies occupy a dominant position in the take-away market and lack competition.
Now that SF is here, the first thing to test the water is the corporate group meal, and the competition is not great.
As a consumer, I absolutely support SF to join the take-away platform, and there is at least one more choice.
Merchants are also welcome, and there is another choice.
Conclusion: Mobile Internet is a huge wave, which is unstoppable. The transformation of traditional enterprises by the Internet has quietly occurred in the process of collision and integration, and the cross-border cooperation between enterprises and industries will be endless.
Evergrande builds cars, Sinopec sells vegetables, Vanke raises pigs, and SF delivers takeout. ...
If enterprises want to survive and live better, cross-border will become a new normal.
First, the market demand is large. During the epidemic, community distribution has become a hot spot, and large and small group purchases have mushroomed. Takeaway food goes deeper into people's lives. To put it simply, take myself as an example. For example, when I say where to eat recently, my parents will say take-away. It is safer to have fewer people in contact with it at home.
The second is the brand advantage of SF. As a leader in the express delivery industry, SF Express has obvious brand advantages, and it has both hard power and soft power to enter the express delivery industry.
As one of the best express delivery companies in China, SF Express has always been known as "high speed and high security". Even send important items, and even peers recommend "send SF", which shows SF's good reputation. For this reason, many people imagine SF's "bringing talents to the takeaway industry".
SF named its take-away product "Shi Feng", which means "ample food and clothing", which is also a kind of "rich flavor".
According to the survey data, at present, the focus of rich food is still group meals, that is, it mainly provides food delivery services for employees of enterprises.
Group meals are considered by the industry to be the last blue ocean in the catering industry. Since 20 18, the group meal market in China has been growing at an annual rate of 3%. However, whether it is a US group or hungry, there are few services specifically for corporate group meals before, and more services are provided for individuals and small groups. Especially during the epidemic, many bosses need to order safe and delicious takeout for all employees of the company.
On the other hand, from the perspective of risk control, group meals have higher requirements for food safety and distribution capacity. After all, hundreds of takeaways are delivered at the same time, which is not enough for the younger brother of the US group to have a takeaway box.
As it happens, SF's little brother has rich experience in "transporting big pieces" and his transportation capacity far exceeds that of ordinary US groups. Then they don't send group meals. Who will?
Interestingly, according to the person in charge of Shi Feng, "Shi Feng" was originally an ordering platform within SF. Until recently, SF CEO waved his hand and decided to promote sumptuous food to the whole country. It can be seen that SF will never let go of the huge cake of group meal.
On the surface, "Shi Feng" is an enterprise ordering platform built by SF. At a deeper level, SF wants to grab the next restaurant traffic entrance by taking advantage of its own advantages in distribution, channels and online operations. If it fails, it is a test of water; But once it is successful in the field of take-away, SF's volume will increase by several orders of magnitude.
Established more than 20 years ago, SF Express has become a giant in China's express delivery industry and doesn't want to be a "courier" any more. Since the listing of 20 17 in February, SF has changed, and it doesn't want to lock itself in the existing business field.
Therefore, it is imperative for SF to try innovative, sustainable and highly profitable value-added services.
Online shopping platform from 20 12: SF preferred; By 20 14, online shop "hacker"; Then on 20 16, the offline supermarket was named "SF". It can be said that Wang Wei has been reluctant to let SF be just a "courier" company.