Online shopping malls can make use of consumers' consumption psychology to attract members through festivals, such as Spring Festival, Mid-Autumn Festival and Double Twelfth Consumer Festival.

Online shopping malls can make full use of home page pop-ups, home page key advertisements, pictures and other recruitment methods. You can also use well-known online celebrity bloggers such as Tik Tok and Xiaohongshu for publicity to attract ordinary users to become members and achieve membership growth.