When Zhang Zhidong was a political scholar in Sichuan, he passed by Luzhou, smelled a smell of wine and asked his servant to make wine. Who knows, the servant went all morning and came back with an altar of wine in a panic. In Zhang Zhidong's anger, the servant opened the jar, and the smell of wine was refreshing. He took a long drink and felt sweet and refreshing.
After calming down, he asked the servant why it took so long to buy back the wine. The servant answered at once. I heard that the wine in Yinggoutou Yongsheng Square is the best. Catherine, who is a little humanitarian, detoured through the long bouquets and went to the last Wen Yongsheng workshop (the trademark name of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. in Qing Dynasty) to buy wine. Zhang Zhidong nodded and smiled. "It smells good, not afraid of the deep alley."
Extended data:
The original sentence, meaning and anti-use of "wine is not afraid of the depth of the alley";
The original sentence is: real gold is not afraid of stove fire, and wine is not afraid of alley depth.
Explanation: the fragrance of wine is not afraid of the depth of the alley, which means that if the wine is well brewed, even in a deep alley, someone will smell it and come here to taste it. As soon as Chen cellar is opened for thousands of miles, it is necessary to make great efforts in brewing in order to really attract drinkers (consumers) so that they will not be afraid to step into it because of the deep alley.
Extended meaning: It means that as long as a thing or product is good, even in a very remote location, people (consumers) can always know it through their excellent quality. In this era of fierce competition, the fragrance of wine will deeply affect the economic effect, and the small ones will earn less money, which will greatly affect the prosperity of the country and the nation.
Reverse use: good wine is afraid of the deep alley.
Understanding: Good wine is afraid of the depth of the alley, which is the opposite of "good wine is not afraid of the depth of the alley". Even the best things or products are hard to find without marketing and advertising. This sentence comes from a news report in Tai 'an Daily on July 3rd 1990: "Good wine is afraid of deep alleys-Sidelights of commodity exchange meetings along the nine provinces of the Yellow River", which was later reprinted by many media and included in the reportage collection "Light of Mount Tai".
Today, wine is compared to a talented person. Even a "swift horse" needs subconscious self-packaging and self-promotion to win Bole's appreciation. Borrowing "three visits to the thatched cottage", "Jiang Taigong fishing" and "self-recommendation" in the ancient Romance of the Three Kingdoms, people can't help but suddenly realize: Is the wine really afraid of the deep alley?
It means that no matter how good a thing or product is, it is difficult to find it without marketing and advertising, and people (consumers) will not know it, so it is impossible to consciously exert their enthusiasm and initiative and try their best to find it. Now it has become an undisputed marketing term, as opposed to "the fragrance of wine is not afraid of the depth of the alley." In other words: Who can smell the wine deep in the alley? Good wine also needs packaging and publicity. In the information age, we can't passively wait for the discovery of an accidental passerby.
19 15, China Moutai won the gold medal at the World Expo held in Philadelphia, USA, but at first, Moutai did not attract people's attention at all. At that time, in order to attract visitors' attention, China exhibitors deliberately broke bottles of Moutai, which immediately attracted people to taste, thus becoming famous at the World Expo. The smell of wine itself can speak, and the action of "breaking the bottle" is precisely the most critical way of self-promotion. Nowadays, China Maotai has become famous all over the world, relying not only on the fragrance of wine, but also on various brand marketing methods.
Good wine also needs careful packaging. This is not the depth of the alley, but where it is. Imagine that an alley in China is filled with the best wine and has an intoxicating smell, but it can't float to the other side of the Pacific Ocean, can it? "Good wine needs the smell of wine, and it also needs to find a nose with a smell of wine, and what we have to do is to push good wine into the effective sniffing range of the nose."
In the new media era of network information explosion, disorderly brand marketing information will soon be submerged. There will be various crises at any time on the road of enterprise development. Obviously, a very mellow wine may be said to be sour, or it may be maliciously enlarged. Therefore, the long-term development of the enterprise will be in front of the "nose that knows the fragrance of wine".
Baidu encyclopedia-wine is not afraid of the depth of the alley