In 2020, live broadcast will become a new marketing trend in the medical and beauty industry.

At the beginning of the year, because of the epidemic, the whole people began to talk online. Small videos and live broadcasts have become the main forms of communication between people and society, and even people like Luo Yonghao and Dong Mingzhu have made waves in the live broadcast industry.

So, how does the medical beauty industry use live broadcast to achieve marketing promotion?

Five consciousnesses-circle powder cognition Every live broadcast, from planning the theme to execution to the final resumption, always uphold five consciousnesses:

First of all, understand the program-that is, find the positioning of the program.

For the program, it is mainly aimed at people who need to be beautiful. When it comes to medical beauty, perhaps many people are most worried about price and safety. Therefore, the main purpose of the program is to constantly eliminate everyone's doubts and bring you real affordable prices. It is no exaggeration to say that many discounts for each program are far lower than the company's anniversary, which is also the basic requirement of the program circle.

The second is immersion and enjoyment. This is the self-cultivation of the column and the anchor. Just like the pre-sale live broadcast of Double Eleven Li Jiaqi, at the moment when he said "Don't sleep, it's still early", it was because he was completely immersed in his own live broadcast. He really thinks it's still early, and such immersion is really easy to pull people's hearts.

Then give up, give up the live broadcast. In the limited time, strive for more clues for customers, more fans for yourself and more benefits for fans. Finally, experience-re-examine, analyze data and summarize problems. Not afraid of problems every time, but afraid of no progress every time.

Three stages-full coverage of marketing Each live broadcast will be divided into three stages. Pre-planning, mid-term implementation and post-service

First of all, for pre-planning, according to the difference of each customer, the purpose of customizing the differentiated theme is to highlight the customer's greatest advantage.

It is best to keep a distance of more than one week between planning and live broadcast, which is convenient for live broadcast preheating. This warm-up is very important. There are many ways to play Baidu platform, such as the announcement of media, the drainage of information flow advertisements, and the lectures and publicity of offline activities.

Finally, the process of post-service and maintaining heat. The real-time report of live broadcast, the editing of late highlights and the maintenance of fans in the live broadcast room still maintained the rhythm of powder absorption after the program ended.

Four forms-innovative new play: indoor face-to-face diagnosis

The topic of indoor live broadcast is very important. Hot topics can be used to drain the all-media matrix in the early stage of live broadcast, which is more suitable for the transfer of professional knowledge.

Of course, if you think this way is too formal, you can also use the guest interview mode for indoor live broadcast. In the early stage, you can vote for self-media candidates, and pick's younger brother and sister boarded the live broadcast room, which successfully attracted more people's attention.

In addition, the lively live broadcast room can not only invite guests, but also conduct some entertaining interactive sessions, such as boys and girls answering questions from different angles, tearing stickers, guessing stars and so on. In terms of content, appropriately weaken the brand's marketing sense.

Two: Outdoor shops

This kind of live broadcast has high requirements on the venue, service and environment, and the store must have enough advantages to play an appearance role. You can choose to attract more people to watch these marketing nodes, such as customer anniversary, 6 18, double eleven, store celebration, etc.

Three: Media reports

As a media identity, fans' goodwill will inevitably soar, and it will be more convincing to create influence from a more objective perspective.

Four: with cargo anchor

In fact, the anchor carrying goods is the inevitable result of live broadcast. E-commerce meets the convenience needs of mass shopping. When goods are extremely rich and information is extremely surplus, consumers no longer just pursue diversified choices, but hope that someone can help them make purchase decisions. Then the anchor brings the goods, which greatly shortens the user's purchase path.

Today, live broadcast is not only synonymous with medical beauty, buying and selling goods, but also a way of life. Especially for Internet marketing, online and offline linkage empowerment has greatly helped the industry recover in a special period, and also helped the brand to increase its stickiness with customers to a certain extent, realizing more possibilities.