Handsome boy and little brother are nicknames for young men now, similar to calling each other comrades in the fifties and sixties. In addition, in shops, restaurants and other commercial places, calling you handsome or little brother is to raise your social status, make people feel good and spend more, which is a marketing tool. In Guangdong, almost all men are called handsome, and all women are called pretty girls, which has nothing to do with your appearance.