The design of hand-painted POP posters is hand-painted with special POP pen materials, which has the advantages of less consumables, low cost, saving expenses, quick production, time saving, strong operability and flexibility. Stimulate consumers' potential desire to buy. Although manufacturers use major media to widely publicize their own enterprises or products, sometimes consumers step into stores and forget the advertising contents of other media. At this moment, using hand-painted POP posters for on-site display can arouse consumers' potential awareness, re-remember the goods and promote the purchase action.
2, can replace the salesman
Hand-painted POP posters have the reputation of "silent salesman" and "most loyal salesman". In supermarkets and shopping malls, when consumers are faced with many commodities and have no hands, fascinating hand-painted POP posters are faithfully and continuously placed around the commodities, providing consumers with commodity information and stimulating consumers' purchasing impulse.
3, rich in affinity and intimacy
Hand-painted POP posters reveal intimacy that other printed materials can't express. Its affinity can best stimulate consumers' potential desire to buy, make consumers impulsive and bring business opportunities to operators. Hand-painted POP posters with contrasting colors, flexible shapes, humorous and exaggerated patterns and accurate and vivid language can create a strong sales atmosphere, attract consumers' attention, guide consumption and promote purchase impulse.
4. Enhance corporate image
With the increasingly fierce business competition, enterprises not only pay attention to improving the visibility of products, but also pay more attention to the publicity of corporate image. Hand-painted POP posters, like other advertisements, can establish and enhance the corporate image in the sales environment, thus maintaining a good relationship with consumers.
On the characteristics of hand-painted poster design, Qingteng Bian Xiao would like to share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
What are the characteristics of the hand-painted poster design that Bian Xiao shared for you? For more information, you can pay attention to Global Ivy and share more dry goods.
What is a hand-painted popular poster? POP poster- Introduction POP poster is the abbreviation of English pointofpurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP is mainly used in supermarkets and various retail terminal stores. Most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely. Therefore, a simple hand-painted POP is generally not acceptable, and it must be modularized for mass production. Small and medium-sized retail stores and product specialty stores tend to operate in brand chains, and many of them operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan, store style, etc., but many of them advocate different copywriting and different discount information in the use of POP, and some stores even use yellow paper to write posters such as "Great News" ... This obviously does not adapt to the trend of brand operation. Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters should not only be beautifully written, but also be taken care of, because it takes a lot of effort to make them. POP poster-the definition of pop Hand-painted poster POP(PointOfPurchase) originally refers to a storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as hanging tags, posters, small stickers, big signs, physical models, flags and so on. These are all within the scope of POP. POP's Chinese name is also called "store top display". Abbreviation of PostOfficeProtocol: PostOfficeProtocol (the third edition in post office protocol) POP protocol allows workstations to access the mail on the server, which has developed to the third edition and is called POP3. POP3 allows workstations to retrieve mail from mail servers. POP3 transmits data messages, which can be instructions or replies. There are many different technical supports and methods to create a distributed e-mail system: POP (post office protocol), DMSP (Hierarchical E-mail System Protocol) and IMAP (Internet Information Access Protocol). Among them, the POP protocol is the earliest and therefore the easiest to understand. DMSP has good performance in supporting "connectionless" operation, but it is largely limited to a single application (PCmail). IMAP provides an extended set of POP and DMSP, and provides three support methods for remote mail access: offline, online and connectionless. POP protocol supports "offline" mail processing. The specific process is: the mail is sent to the server, and the mail client calls the mail client program to connect to the server and download all unread mail. This offline access mode is a store-and-forward service, which sends mail from a mail server to a personal terminal machine, usually a PC or MAC. Once the mail is sent to a PC or MAC, the mail on the mail server will be deleted. POP3 does not support the expansion of mail on the server, which is done by the more advanced IMAP4. POP3 uses TCP as the transport protocol. POP Posters-Rise Due to the introduction of the marketing concept of shop front display in Japan, shops began to pay attention to the packaging of the facade, and a large number of posters informing consumers with paper drawings appeared on the storefront, perhaps printed in large quantities or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP. In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities are harmful. Draw color posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards". POP poster-use the POP poster tool to draw a beautiful POP poster. You can mix and match with the following tools, and you don't have to use a specific tool. The above is the basic tool for completing a POP hand-painted poster, which can be bought in art stores or bookstores: 1. Colored pen: There are two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, round knife, styling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. POP poster -Paper POP tool is used to draw a beautiful POP poster. The following are commonly used paper materials. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use more special paper materials, you can also buy them from the art club. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. Seven, tile edge plate. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. POP posters-combination factors The combination factors of hand-painted POP poster titles can be roughly divided into the following categories: 1. Illustration (1) Theme Style (2) Decoration Style (3) Overall Title Style (2) Copywriting (1) Title (2) Key Tips (3) How to write hand-drawn POP words in the content (1) Practice word segmentation and "bone drawing". Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, reading. Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional physical POP poster-expression method 1. Common drawing consumables 1. Drawing pencil It is an article used to draw manuscripts and lines. Generally, drawing should use H~3H, and drawing should use B~HB. (Suggestion: 2B, so you don't have to change pens all the time) 2. Drawing is divided into two types: line drawing and tracing paper drawing, which require hard texture, smooth and white paper, and erasers are not suitable for fuzzing. 3。 Transparent glue is used to fix drawings. Avoid the influence of drawing displacement on the accuracy and aesthetics of drawing lines during drawing. 4。 Eraser Use a soft eraser when you erase a pencil. (Suggestion: 4B, commonly used drawing eraser) Tip: Pencil should be used from the unmarked end to keep the mark. (So you can know the hardness of the pen. ) The refill should not be too sharp to keep linearity and uniformity. Hold the pen naturally when drawing lines, and apply force evenly in one go. When drawing, I'm afraid of getting the paper dirty. Just put a small towel in your hand People with heavy skills can use HB (medium hardness). Drawings should be kept flat, not folded and wrinkled, especially moisture-proof. Colored pencil II. The expression of colored pencil 1 Features: easy to carry, colorful, fast and simple. Colored lead can be divided into water-soluble and waxy. Among them, water-soluble colored lead is commonly used, which has the property of being soluble in water, has a sense of infiltration when mixed with water, and can also be rubbed with fingers to produce a soft effect. 2。 The basic technique (1) flat coating arrangement method uses colored pens to evenly arrange pencil lines to achieve the same color effect. (2) The overlapping color method uses colored pencils to arrange pencil lines of different colors, and the colors can be overlapped and changed. (3) Water-soluble stunning method uses the property that water-soluble colored lead is soluble in water to fuse colored lead wires with water to achieve stunning effect. 3。 Drawing method colored pencils should not be used in a large area, otherwise the picture will look dull. In the actual painting process, colored pens are often used in conjunction with other tools, such as combining with pen lines, sketching the outline of space and objects with pen lines, and coloring with colored pens; Combined with marker pen, use marker pen to draw the big tone of the picture, and then use color lead superposition method to describe the depth; Combined with watercolor, it reflects the effect of color blooming. Colored pencils have their own unique strokes, which are light and have a strong sense of lines. They can be drawn by hand or arranged with a ruler. Pay attention to the handling of the relationship between reality and reality and the embodiment of the aesthetic feeling of lines when painting. Tip: Colored lead technology is one of the rapid expression technologies. Quick expression skills include pen drawing, marker and pen pastel. (I'll introduce it later) It's best not to have more than three colors in the whole picture. Too many will be chaotic! You can make up for it with similar colors. The combination of water-soluble and waxy colored lead will have different effects! Draw big eyes with flat drawing and flat cable, which can make eyes not dull, energetic and untidy! Watercolor pigments. Watercolor expression techniques Watercolor has the characteristics of good transparency, elegant and delicate colors and bright colors. Generally, watercolor coloring is from shallow to deep, and bright parts and highlights need to be set aside in advance, so pay attention to controlling the water content at the end of the pen when painting. Too much water will make the picture mottled and gloomy; Too little moisture, dry color, reduced transparency, affecting the clarity and brightness of the picture. In addition, the embodiment of brush strokes is also the key to enrich the picture. The use of techniques such as lifting, pressing, dragging, sweeping, swinging and pointing can make the brushwork interesting. Rendering is the basic technique of watercolor expression, including: flat painting method: the technique of mixing watercolor pigments of the same color and coloring them evenly in a large area. Key points: pay attention to the control of moisture, the speed of pen transport is consistent, and the force is even. Superposition method: On the basis of plane painting, different colors are superimposed according to the law of light and shade change. Key point: the superposition of watercolors should wait until the previous color is dry. Smoothing method: a technique to achieve color gradient effect by controlling water content in the preparation of watercolor pigments. Key points: reflect the level of color, leaving no obvious pen marks. Painting: Give full play to the transparent and elegant features of watercolor to make the picture moist and vivid. In the process of color watercolor painting, we must pay attention to controlling the boundary line of the object, so as not to let the color out of bounds, so as not to affect the modeling structure. Plan blank space first, from shallow to deep, from thin to thick, wet painting before dry painting, virtual before solid, and always keep the picture clean. Don't overlap colors too many times, otherwise the colors will lose their transparency and moist feeling and become blurred. Fourth, pen drawing 1. The basic concept of pen-and-ink painting is monochrome painting drawn with a pen. The pen drawing tool is simple and easy to carry, and the lines drawn are smooth and vivid, with a sense of rhythm and rhythm. Pen drawing is to achieve the purpose of painting through the change and clever combination of pen lines. When painting, it is required to extract and summarize the typical characteristics of objects and reproduce them vividly and flexibly. 2。 Basic skills (1) Line practice The lines of pen-and-ink painting are very rich. Straight line, curve, thick line, thin line, long line and short line all have their own characteristics and aesthetic feeling, and lines also have emotional colors, such as straight line-rigidity, curve-softness, fast line-vividness, slow line-steadiness. (2) Texture expression brush lines can reflect different textures through the arrangement and combination of thickness, length, straightness and density. 3。 The important modeling languages of descriptive pen-and-ink painting are lines and strokes. The lightness, heaviness, slowness and urgency of lines and the lifting, pressing, stopping and falling of brush strokes should be carefully studied. Use the combination of point, line and surface to express the object concisely and clearly, and abstract, deform and exaggerate appropriately to make the picture more decorative and artistic. Tip: When drawing with a pen, you should pay attention to the limitation of tools and materials in drawing with a pen, and the drawn frame should not be too big, otherwise it will be difficult to express. The selected paper should be smooth, thick and impervious, usually drawing paper and white cardboard. Pen-and-ink painting lines have vitality, and the next stroke should be done in one go as far as possible without too much embellishment, so as to maintain the continuity of the lines and make the strokes more vivid. Pop poster five, pen light color 1. The basic concept is the combination of pen and watercolor. The pen outlines the spatial structure and object outline, and the elegant watercolor reflects the color relationship of the picture. Pen pastel is also one of the commonly used techniques in rapid expression. 2。 Basic techniques (1) Cross-line coloring method (2) Coloring Cross-line coloring method (1) is a common technique. Generally, use a pen to hook the shape first, which can properly reflect the light and shade, but it should not be too much. Finally, it is supplemented by light coloring. 3。 Painting pen pastel painting should pay attention to the light and shade relationship between the outline of the object and the turning point of the spatial interface, use lines smoothly and vividly, and pay attention to the change of density. It is especially important to leave blank when coloring, and don't draw too full; The color should be washed and bright, and it is not easy to apply it repeatedly and back and forth; Pay attention to the application of brush strokes, such as swinging, pointing, dragging and scanning. , enhancing the performance effect of the picture; Try to do it in one go in a dark place. Tip: When you erase the mistakes in the picture, you will find it easy to erase them elsewhere. Try to erase the photo. Errors can be erased according to different lines to avoid being erased elsewhere. Vi. Tag expression 1. The basic concept marking technology can express the design intention quickly and simply. Mark painting is a painting that further studies the combination of lines and the rules of line and color configuration on the basis of pen line technique. The main types of markers are water-soluble markers, oily markers and alcohol markers. Its nib is wider, the nib can draw thin lines, and the oblique drawing can draw thick lines, which is similar to the usage of artistic pens. Through the combination of line and surface, ideal painting effect can be achieved. 2。 The basic technique (1) juxtaposition method uses marked juxtaposition lines. (2) Overlapping method combines the same color and discharge wire with marker pen. (3) Color overlapping method combines different colors with marker pen to realize color change and line discharge. 3。 Descriptive marker usually combines pen line drawing, modeling with pen line and coloring with marker. The color of marker is relatively transparent, and rich color changes can be produced through the superposition of strokes, but it is not appropriate to repeat them too much, otherwise it will produce shortcomings such as "dirty" and "gray". The coloring sequence should be shallow first and then deep, so as to be concise, handsome and vigorous, with obvious strokes and straight lines. Pay attention to blank spaces, pay attention to the order of pens, and avoid trivial and messy use of pens. The combination of marker and marker can combine the meticulous coloring of colored lead with the rough and crazy style of marker to enhance the three-dimensional sense of the picture. Tip: oily marker is soluble in toluene and can be modified. Marker paper is specially used to make markers, and white, thick and smooth coated paper is also commonly used. Seven, gouache expression 1. The basic concept, gouache, color saturation, rich expressive force, rich light and shade levels, can be covered layer by layer, and it is very convenient to modify. It can profoundly shape the spatial image, vividly express the object and obtain the ideal picture effect. Gouache Bo Tu has a light and transparent effect, so it is advisable to add more water when mixing colors, and the pigment is thinner to show a long-term dark scene. 2。 Basic technique (1) flat coating method: color saturation, flat coating from top to bottom or from left to right evenly. (2) Smoothing method: First, call out the color to be dizzy, and gradually add another color with one color to make the color block transition naturally. (3) Brush strokes: Bring out colors and draw directional brush strokes with elastic strokes. 3。 Drawing method: 1. Don't damage the picture when copying and pasting paper. If you start the manuscript directly with a pencil, the lines should be light and the rubber should be used as little as possible, so as not to affect the coloring effect. When coloring, first control the overall color of the picture, generally draw dark color first, and then draw light color. The color should be breathable and not dull, and large areas should be painted thin. Local details can be painted thicker, and the dark surface should be white or not. Bright surface and grey surface can be increased appropriately. Don't mix gouache colors too frequently, otherwise the colors will turn gray and dirty, and the colors will lose their tendency. If the painting is dirty, it must be washed off, and it can be thicker when repainting. There is a great difference between the wet and dry colors of gouache, so we should pay attention to our experience and sum up our experience. Tip: Use rose and white as carefully as possible. Rose is a color that can be easily reversed, and it is generally difficult to cover it. Even if it is covered, when the paint dries, you will find it backwards. Therefore, when using it, it is best to modify it repeatedly, and the modification is successful at one time, which will greatly affect the picture effect. White is best not to be used on the dark side, and the problem is as easy to reverse color as roses. Eight, ink expression techniques pen 1. The basic concept of inkjet printing is a painting method of spraying color pigments on the screen by air compressor, and it is a modern artistic expression means. Ink-jet printing has special effects that other tools can't achieve, such as delicate and soft color particles, subtle changes in light treatment, vivid and realistic material performance and so on. , so we should have a good grasp. 2。 Basic skills (1) Basic skills training Spray point practice to master the position of spray point and the size of pattern. Pay attention to the control of spray quantity and spray distance. Spinning practice exercises master the position of spinning yarn and the shape of pattern. Pay attention to the control of spray quantity, distance and speed. Spray surface practice practice master uniform spray surface and gradual spray surface. Pay attention to control the uniform change of spraying quantity, distance and speed. (2) Template masking technology Template masking is the required graphics for spraying. There are many materials for making shelter templates, such as paper, ruler, film and even your own hands. Commonly used templates generally have the following kinds. Paper is easy to find and make, but it can't be reused. The membrane material is transparent, easy to make, non-absorbent, non-deformable and reusable. Shielding film is generally imported, which has good shielding effect, but the price is more expensive. Its use method is to stick the shielding film on the part to be shielded, and gently slide it according to the figure with a carving knife, without too much force, which shall be subject to the penetration of the film. Both the positive film and the negative film should be kept well, and the shielding film should be uncovered where the color is to be painted and sprayed. After each brush, cover with shielding film, and then brush other parts in turn. 3。 Ink-jet expression technique Ink-jet expression is vivid, the transition between light and shade is soft, the color gradient is natural and the smudge effect is good. Pay attention to the following points in the process of inkjet printing: first, make preparations, check whether the inkjet pen can spray water normally and control its spray amount, and whether the template is well shielded; Then color matching and ink painting are carried out. The water content of the modulated color should not be too much, it should be slightly thicker, and it should be mixed evenly. If there are impurities and particles, they should be removed to avoid blocking the inkjet pen; Before formal spray painting, try to spray on waste paper, adjust the spray quantity, distance and speed before formal spray; Finally, the template shielding technology should be applied flexibly. If some straight edges can be replaced by straightedges, there is no need to make templates. Lift one end of the ruler for spray painting, and the spray sample will change from reality to reality, which is very suitable for expressing the lighting of the ballroom. POP posters-In addition to hand-drawn POP posters, computer-generated posters synthesized by computer drawing and output by color inkjet printers are also common in computer applications recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software, such as CroalDraw, Pagemaker, Quack, people can get many different computer words. POP Poster-Just because marketing has written a POP poster doesn't mean success. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them. POP posters-production forms POP production forms include color printing, printing, hand painting, etc. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP Poster-Application of POP Poster POP is mainly used in supermarkets and various retail terminal stores. Most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely. Therefore, the general simple hand-painted POP is incompetent and must be mass-produced in a modular way. Small and medium-sized retail stores and product specialty stores tend to operate in chain stores, and many of them operate synchronously with brand operators and manufacturers in terms of product organization structure, promotion plan and store style, but many of them advocate different copywriting and discount information in the use of POP, which obviously does not adapt to the trend of brand management. Perhaps brand suppliers should consider more at this point. America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design needs high-level performance skills, which can't be ignored in painting or printing. POP poster-the basis of writing brush is that the eight directions of words must be horizontal and vertical. Only when you raise your pen smoothly and evenly can you write a well-balanced and full straight line. The same is true of oblique strokes. If you want to draw rounded corners, then you should pay attention. POP's strokes should be perpendicular to the direction in which it carries the pen. For example, if you write a semi-arc, then every tangent plane on this semi-arc should remain perpendicular to its direction. Because the prefix written by pop is relatively thick, it is impossible to write some rounded corners in one stroke, so it is necessary to do stroke cohesion. The main thing is to master the font is square and the strokes are straight lines (that is, the words written are as wide as the nib). In explanatory text, the line spacing is 5~7 times larger than the word spacing. The four sides of the whole page are left blank for decoration of other frames. POP poster-mark the position of 1, which is about eye height and can be read clearly. 2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods. 3, the location of the label and commodity promotion, should be configured in a position that is easy to identify. 4. Effective use of ceiling space and the position of beam-column surface. 5. Show the dead angle with hand-painted POP resurrection. Pop is the abbreviation of English PointOfPurchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it is more attractive and efficient in the application of art design. It can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and then send them to Zhubajie.com for enterprise service before paying.