Catering marketing planning case 100. The marketing of fast food is not as simple as everyone seems. The content and form of marketing plan are basically around the theme, so as to achieve the expected effect and significance in the end. Let's take a look at 100 cases of catering marketing scheme.

Catering Marketing Scheme 100 Case 1 (I) SP Scheme

1, "Smile Service"

During the activity, all employees will serve with a smile, be meticulous and patient, let customers come on impulse and return with satisfaction, and enhance the perceived consumption value. The concrete implementation is as follows:

A mobilization meeting will be held before 5 July, and a "service contest" will be held among waiters on 6- 15. A special page will be set up in the lobby to issue "Star of Service of the Day" and give material rewards every day.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(2) Internal marketing plan

Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, then to market internal employees, and then to push products and services to the external market. This requires two-way communication and information sharing between employees and between employees and enterprises, as well as the use of effective incentives.

1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.

2. essay contest

Internal staff essay: "My choice-the East" (written by all staff, one for bathing and one for catering. The purpose is to cultivate employees' love for the "East" and let everyone create the "New Oriental" together! )

Requirements:

(1) The theme revolves around what happened in Oriental duck king Restaurant and Oriental Bath, which can be work experience, feelings, messages, etc.

(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 13.

Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan. 2 second prizes, bonus 100 yuan. Five third prizes, 50 yuan. Focus on the exhibition.

3. Cost-saving competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1, while promoting special catering, promote couples' packages, business packages, family packages, filial piety packages, etc. For example, couples' packages can be launched in 38 yuan, 48 yuan and 58 yuan.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food. Cooking methods combined with modern consumption fashion make dishes flavor and nutrition. In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended to launch the kitchen!

Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.

The environmental picture of duck king restaurant, the production flow chart of roast duck and the spiritual slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to healthy eating) are made on the car body, so that customers can treat "eating" as a kind of enjoyment and linger.

Verb (abbreviation of verb) advertising marketing plan

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.

The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.

Sixth, the effect analysis

1, publicity, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.

4. Increase turnover through sales promotion.

"Star of Service of the Day" was awarded and given material rewards.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give away some dishes with the customer's order, such as two side dishes, at a cost of 100 yuan. Above 200 yuan, add 2 cold dishes. Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

Catering marketing plan 100 case 2. The customer sets the price and lets the customer watch the money.

There is a man named Rosie who runs a restaurant abroad. The menu of the restaurant only has the name of the dish, but there is no price tag. There are five big characters in the advertisement: "Whatever you want." He stipulated: let customers set prices according to their satisfaction with food and services, give as much as you like, and don't pay if you are not satisfied.

Rosie's unique stunt made curious diners arrive at the news, and suddenly customers were full and overwhelmed.

Many diners are willing to pay much higher than the actual price. Although there will inevitably be some rogues, it will not harm the overall operation of the restaurant. Finally, Rosie became rich and became rich.

Second, reverse thinking: make sure you are not drunk.

Restaurant owners generally want customers to drink as much wine as possible, so that the boss can make more money. However, there is a hotel called "Karen" in Germany, but it is clearly stated in the operating rules that customers will never get drunk.

All kinds of fine wines served in this hotel are also specially treated. Although this kind of wine has a strong fragrance, its alcohol content is very low, so customers are not easy to get drunk even if they drink to their heart's content, thus attracting a large number of customers.

Many customers are curious and enjoy it, and the return rate is quite high. Especially those wives who hate their husbands' drinking, prefer this hotel, and some often eat with their husbands.

Third, the economy is bad but determined to open a shop.

A few years ago, Japan's economy was in crisis and showed depression.

Services such as catering bear the brunt, and many restaurants have closed down. But there is a restaurant owner named Song Ping Guangyi who doesn't believe in evil. Although many people advised him to change careers quickly, he went his own way.

Not only did it not close down, but it took advantage of the economic downturn and low cost of opening restaurants at that time to open six high-end French restaurants in the bustling area of Tokyo.

Song Ping said confidently, "No matter how bad the economic situation is, there will always be rich people.

He believes that during the economic recession, the more people eat in ordinary restaurants, the more people will save money to spend in high-end restaurants.

Facts have also proved this point. Although it costs a lot to eat in Song Ping's generalized restaurant, it is still full of customers, and the profit of his high-end restaurant is as high as $25 million a year at most.

Fourth, strange names attract guests: next door is good.

The owner of "Good Next Door" is over 70 years old, as simple as appearance. He decided to open a snack bar. After choosing the right place, he found that the "Shanghai Restaurant" was next door to the east and the "Shanghai Snacks" was next door to the west.

In this regard, his wife advocates attracting guests with louder names, but the shopkeeper thinks that doing business is as competitive and harmonious as getting along with neighbors.

So I came up with the name "Good next door". Since then, he began to operate snacks such as bean jelly, cold rice noodles and porridge. Due to the strange name of the store, the guests who come here are in an endless stream and the business is booming.

Three languages: You should see business opportunities in difficult times, but marketing methods that others don't recognize or think are stupid actually contain great wisdom.

Whether it is customer pricing or a good restaurant next door, trust and healthy competition often bring unexpected gains.

Marketing is not just a means of price war. A good marketing plan can not only win a win-win situation, but also win beauty.

Let's talk about discounts again.

Many restaurants find that discount is really not a job that can be done casually.

Discounting is a trivial matter, so the profit of a single product is small. The key is that there is no reason to discount, and consumers may not buy your feelings.

Either feed consumers and think that discounts are normal prices, and you really don't buy them without discounts; Or I think you are full of water, the brand is pulling the tiger skin, and the brand image suddenly falls down.

In fact, discounts are very mysterious!

For this problem, businesses are very depressed. Obviously, this is a question of profit. Why don't they appreciate it?

I have to look forward to a normal holiday and give myself an excuse to discount sales. Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, National Day and Double Ninth Festival, you can use whatever you can, and you can celebrate what you don't need. Anyway, you have to try to find a reason for the discount.

Let's take a look at the discount promotion of the following family first:

There is a chain restaurant in Costa Rica called spoon. Now that social media is so popular, who doesn't want a ride? So the spoon also wants to make a discount, so that consumers can promote themselves on facebook.

Their boss did this:

First, after ordering and serving, take pictures of the dishes and upload them to facebook.

The point is that uploading photos alone can't be discounted. Someone must have praised you before giving you a discount. The discount is related to the number of people you like. If someone likes it, I'll be cheap 1%. If 10 people like it, I will give a 10% discount, with a maximum of 77%, that is, 23 people like it. Finally, take this state and show it when you go to the front desk to check out.

Want to get a higher discount, the premise is to get more praise; If you want to get more compliments, you should take good photos and ask friends to help you.

You know, 23 likes is not a small number. When you open your own WeChat and Weibo, how many photos you send have won more than 20 likes?

According to general logic, consumers will definitely not like this. Formally, a discount means a discount, and so many things come out. Are you tired?

But surprisingly, this activity not only did not cause consumer complaints, but also achieved amazing results. In two weeks, the attendance rate of the restaurant changed from less than two-thirds to queuing for lunch. Don't Costa Rican consumers feel trouble? Or Sina Weibo and Tencent WeChat are not as easy to use as facebook, which makes consumers feel inconvenient?

On the contrary, because it is too convenient for consumers, it has lost its appeal to them. They will think, since they want to make a profit, why do they have to add one more step?

Why can this problem be solved by complicating this step?

Marketing is a game, one of which is to have the mentality of playing games to make the brand interesting; The second is that marketing should learn the truth in games, and why human nature naturally prefers games to learning.

There are many kinds of games, each with its own fun, but the essence of attraction is the same.

To sum up, the pleasure that many people feel mainly comes from the secretion of dopamine. In terms of games, when behaviors are reacted and interacted, goals are achieved, results are rewarded, and sudden good luck. , will cause the secretion of dopamine.

The basic fun of the game comes from these aspects. Let's take the APP game "cut fruit" as an example:

The first is instant interaction. This is the foundation. With one stroke of my finger, all the fruits on the chessboard will be crossed out by my fingers. The size of this reaction is composed of pictures, sound effects, special effects of knives and so on. The game is very good in this respect, so we will be interested in this game. This thing is very interesting.

Secondly, it is the setting of goals. If you just cut the fruit and don't count the scores, then everyone will definitely feel bored after playing a few times, because "I don't know what I am playing."

Once you have score statistics and leaderboards, you have a goal. How many points will I get in this exam, which friend will I surpass, and so on. This goal is not far away, it is too difficult to be far away, and it is boring to be near. Last time I got 500 points, I was able to break through 500 points, and my friend got 600 points.

Catering Marketing Scheme 100 Case 3 In order to better promote the sales of all hotel employees, fully mobilize the sales enthusiasm of employees, encourage employees to earn more for more work, generate income for the hotel and improve the visibility of the hotel, the performance commission scheme is specially formulated.

1. Full promotion commission reward:

Any hotel employee who introduces guests to the hotel restaurant for dinner (guests who come to the hotel to order food by themselves are not included in the commission), and the commission is subject to the meal label.

(1) 20 yuan/table can only be awarded commission if it meets the standard of1888-2188 yuan/table;

(2) 30 yuan/table can only be given a commission if it is set to the standard of 2288-2688 yuan/table;

(3) 40 yuan/table can only be given a commission if it is set to the standard of 2888-3288 yuan/table;

(4) For meeting dining and team dining, if the dining standard is above 1888 yuan/table, it will be raised to 10 yuan/table. (Note: excluding the marketing department).

(Note: The above commission table is subject to the actual consumption table).

Second, chess and card meal delivery, room meal delivery and other incentives:

(1) Reward method: reward 50% of the room service fee.

(2) Distribution method: the members on duty are evenly distributed.

Thirdly, the Wine Commission:

1. According to the existing drinks, the refundable bottle cap fee is only provided to the merchants (full feedback).

2. Self-made freshly squeezed fruit juice shall receive a commission of 10% of the sales price.

3. Distribution method: employee: foreman is 1: 1.

Fourth, the teahouse commission reward:

1. commission personnel: tea shop waiter, bar staff, cashier, manager.

2. Only the following high-grade tea can be sold at the following prices:

(1) Tea price: 48 yuan -68 yuan, according to 5 yuan/pot.

68 yuan-128 yuan, press 8 yuan/pot.

128 yuan-above, press 10 yuan/pot.

(2) The commission for ordering chess and cards is 2 yuan/sheet.

3. Statistical method: the person in charge of the coffee shop makes real statistics, and the statistical report is submitted to the finance department for review and confirmation before going to work the next day.

4. Distribution method: employee: foreman is 1: 1.

5. Reward the monthly sales stars respectively.

Verb (abbreviation of verb) Note:

1. Employees on probation will not participate in the distribution;

2. All royalties will be collected and distributed by department heads on June 5438+05 of the following month.

3. All receptions received by companies and hotels in various departments are not included in the scope of commission reward.

4. Managers above the director level (inclusive) do not participate in the departmental commission, and use the hotel management performance plan uniformly.