This matter is usually taken by the product director and done in the form of suggestions from the following people; or it can be done by the person in charge of independent products to plan the major things that need to be done in about 60% of the next year; other things It may be temporary problem solving, various small needs of the marketing department, temporary strategic adjustments brought about by industry changes, and various internal and external training work; BOSS only has a grasp of the direction of planning, and it may be more about the input-output ratio. Whether it can bring profit. For example, if you say you want to develop a shopping mall, he has the right to deny it! If he wants to engage in finance, you must fully communicate your ideas and difficulties with him. Except for companies like Tencent, which have deep pockets and the cost of trial and error. Generally, planning will have guiding priorities. In some companies, internal leaders have the final say, some need to be market-oriented, and in some companies, customers are God and users have the final say. Here are some suggestions for good planning based on my personal understanding: 1. , Preliminary research 1. Introspection; summarize all the problems and needs that have arisen this year, and find out the parts that need to be optimized; (there are often difficult and complicated diseases here) 2. Competing products; do a competitive product analysis to see what others are good at practices (there are too many maternal and infant products and should be easily refined); or observe the evolution of other people’s product versions (upgrade announcements); 3. Company strategic level; conduct in-depth communication with senior leaders to see what the board of directors thinks of next year Definition, what year is it, and what are the major strategies? Of course, you can also talk to them based on the results of competitive product analysis, if they have no plans (for example, shopping recommendations, parenting guides, educational toys, etc. for next year) Comparison of the advantages and disadvantages of foreign parenting references and commonly used items such as milk powder brands;) 4. Determine the stage plan of the product life cycle. The purpose of planning should not be limited to next year. In the future strategic direction, where will it be next year and what needs to be achieved? Only with this kind of output can we achieve future development. 2. Output planning 1. Name the plan, put forward a slogan, define the purpose that needs to be achieved, and extract the most important plan (for example, next year is the mall year, to achieve the purpose of users shopping on the maternal and infant community APP, this After the goal is confirmed, other departments should also follow the relevant procurement plan, product selection plan, and whether the business model is B2C or C2C; for example, next year is the user experience year to achieve the purpose of word-of-mouth communication; ); 2. Form a PPT presentation review , sort out the ten core modules or functional points; what are the business sources, where is the value, and what are the solutions; (Is it difficult to let the company’s strategic layer, R&D department, acceptance, operation, understand the planning and things that need to be coordinated? Or have questions, adjust at any time) 3. Time schedule, effectively distribute the large modules passed on the timeline of next year; for example, what are the milestones that need to be achieved each quarter, month, or a certain time range; 4. Give a rough outline of the requirements list or task list for a specific module (for example, if the maternal and infant community wants to build a shopping mall, what needs to be done to launch each module in the shopping mall) 5. Designate a responsible person and produce the planning list. Designate the relevant responsible persons for the output and give them a reference when making annual plans; the specific responsible persons will split the task details into their own quarterly and monthly plans. (Usually quarterly plans and monthly plans will be made in detail before, that is, the annual plan will be refined, and the refinement will be used as monthly assessment indicators) 6. Risk assessment, giving possible risk points in the plan, and requiring the company to provide What organizational support should be provided to ensure the normal operation of the plan. 3. Implementation 1. The plan must be implemented every month, and the plan for the month should be checked and changed every month (to facilitate timely processing of the failure to implement the plan due to demand changes, personnel changes, etc.); 2. If it is of a project nature According to the requirements, the product manager must follow up and accept the online function points. According to the planned time point, the project team members must participate most of the time, otherwise it will be delayed (there is a separate project management team that can make the function point acceptance, and follow up the delivery time) Just give it to them); 3. Improve execution efficiency by splitting tasks; many companies have a large and comprehensive demand, and there are often delays. If the technical manager can fully communicate with the product, and make small adjustments to the demand Dismantle the function points and then complete them one by one, so that the efficiency will be greatly improved; 4. R&D methods, agile development is very popular recently, you can refer to it, but you still have to choose according to the specific situation of the company, do not blindly follow the trend; 4. Assessment and incentives 1 . Define the assessment indicators of the plan: establish the criteria for judging whether the plan is effective! Whether there are financial indicators, that is, whether the function of the product affects the company's profitability; whether there needs to be a qualitative improvement in PV, UV or the number of registered users; 2. There needs to be a reward mechanism for people or teams who have made outstanding contributions to key projects, so that It can ensure the stability of the planned route; well, that’s it, the main thing is to happily let the company team be harmonious and friendly to make good things happen.