1, the psychological motivation to show off
Although today's luxury consumption has communication and integration between social classes, the original intention of college students to advocate luxury consumption is still "showing off", which is still an important means for college students to show their background, family economic strength, social relations and social status.
2. Psychological motivation of belonging.
Consumption is a sign that college students are eager to belong to rich students. They strive to maintain a luxurious state in order to obtain equal rights to communicate, exchange and share with the group, thus showing their similarities in value orientation, aesthetic taste, way of thinking, behavior habits, lifestyle and evaluation system, as well as cultural characteristics that other student groups do not have.
3. Psychological motivation of social communication
Contemporary college students attach great importance to social activities, which is the psychological need to obtain harmonious interpersonal relationships, social feelings and social recognition. For example, college students should fall in love, participate in various party activities, face the society and prepare for the change of their roles. This kind of consumption helps college students to create a beautiful appearance image, enhance their personal temperament and show extraordinary personality characteristics.
Ways to guide college students to establish a correct view of consumption;
1. Strengthen the investigation and study of college students' consumption psychology and behavior.
In the teaching of ideological and theoretical courses, we should vigorously advocate the scientific method of combining investigation with theoretical teaching, so that theoretical teaching can really get rid of empty preaching. In the future, we should pay attention to and strengthen the attention to the consumption situation of college students, and pay attention to finding and solving problems in studying their consumption psychology and behavior.
2. Educate students to establish the consciousness of hard work, thrift and scientific consumption.
Guide them not to forget the glorious tradition when considering personal consumption, make scientific planning and arrangement, and make personal consumption standards adapt to family conditions. Of course, under the condition of socialist market economy, it is necessary to encourage people to actively and reasonably consume from the perspective of continuously promoting social and economic development and prospering the market.
3. Cultivate and enhance the financial quotient of college students.
The so-called financial quotient refers to a person's financial quotient, that is, the rational understanding and application of money. Financial quotient is one of the three indispensable qualities in modern society, along with IQ and EQ. Financial quotient mainly includes two aspects: the ability to correctly understand money and its laws; The ability to use money and money rules correctly.