At the Suning store at the entrance of the community, you can buy the same milk and bread as Carrefour shopping mall for breakfast; Before coming home from work, whenever Carrefour is opened, Suning.cn can directly place an order for Carrefour products, and deliver them to the door within 1 hour, rain or shine ... Ms. Yang, a citizen, recently discovered that more and more Carrefour elements have appeared in her life.

1995 Carrefour's first store in China opened in Beijing, knocking on the door of China's retail industry; In 20 19, Suning acquired Carrefour China. Recently, Carrefour, which is integrated into the Suning family, is about to celebrate its anniversary. More and more Suning business units such as Suning supply chain, Suning membership system and Suning logistics are being integrated into Carrefour. In the opinion of industry experts, after a year of running-in, the two sides have proved that digitalization is a weapon to help traditional stores break through.

Suning and Carrefour had a series of profound chemical reactions in this year. Before 20 19, Carrefour tried several times to keep up with the tide of the internet, and the results were lacking. In recent years, Carrefour has turned rapidly in the China market, and Suning is the most important helper.

Set up more consumption scenarios. For example, Carrefour and Suning sports sectors combine to buy fried chicken beer while watching football matches, and ready-to-eat Carrefour fried chicken+various brands of beer will be delivered to them on time.

As can be seen from a set of figures, Suning and Carrefour proved this year:1+1>; 2。

In the fourth quarter of 2065438+2009, Carrefour made a profit for the first time in seven years, and in the first half of 2020, Carrefour made a profit for two consecutive quarters. According to the performance report for the first half of 2020 released by Suning.cn, from June to June, the sales scale of goods in Suning.cn reached 194098 billion yuan, of which the online sales scale was 134796 million yuan, up by 20 19% year-on-year, and the proportion of online sales scale continued to increase to 69.45%.

This year, Carrefour ran very fast in China. The format of traditional retailers' hypermarkets needed innovation and change, and Suning was its kinetic energy provider. Suning took out the core resources of the whole group's business and bet heavily on Carrefour, all of which created a brand-new scene consumption experience for consumers.

For Carrefour with high-quality offline resources, Suning's advantages in cutting-edge technologies such as AI, big data, cloud computing and blockchain will be the new engine for its digital transformation. The first thing Carrefour China did when it joined Suning was to break through the butterfly change through digital transformation, including the integration of two online systems and the integration of supply chain and commodity system.

Carrefour connects the existing 47 million members with Suning members, and the original members of Carrefour can be transformed into omni-channel users, so that consumers can fully feel the shopping experience of the whole scene. Based on the membership system, Carrefour upgraded the "self-service cashier system", and consumers used the "self-service code scanning" payment method to save payment time and improve the efficiency of the store.

Carrefour 1995 entered China, creating a "one-stop shopping" era. With the rapid development of China's retail industry, the consumer demand of users tends to be changeable and stratified, which puts forward new requirements for one-stop shopping, that is, one-stop shopping that can meet the diversified needs of users. Carrefour's upgrading direction is from homogeneous one-stop shopping to upgrading and transformation that can meet users' multi-level and multi-scene needs. In the year of joining Suning, Carrefour began active and fruitful exploration and practice.

At the end of July this year, the upgrade of Carrefour's Beijing Shuangjing Store was completed, involving basic display adjustment and upgrade services, adding online celebrity foods such as preserved plum and snail powder, and introducing old-fashioned restaurants such as Ziguangyuan and Cheap Square. This means that the rejuvenation plan of Carrefour's North China stores was officially launched. In the next three to four months, the renovation and upgrading of 4 1 stores in North China will be completed.

Ziguangyuan, which appears in the mode of shop-in-shop, is more sticky to customers after entering Carrefour Shuangjing Store. The store produces and sells Ziguangyuan specialty snacks on the spot, such as sauce beef, fried chicken, sesame seed cake, fried cake and so on. "We hope to build a docking platform with Beijing time-honored brands and carry out cross-border cooperation in catering, which will not only provide more products for existing customers in the store, but also attract more customers to the store through the influence of time-honored brands." The relevant person in charge of Carrefour said.

At present, Carrefour Beijing is negotiating with Cheap Square Group to introduce more than ten old Beijing brands such as Du Yi, Laozhengxing and Jinfang, and will strive to build an "old brand street" in Carrefour stores in Beijing.

In this transformation, Shuangjing Store also pays special attention to detail service. Both entrances have pet storage places, and consumers can store their pets in cages at the door when shopping. After entering the store, some changes have taken place in the merchandise display. In the prominent position of the store, products such as plum snail powder, cocoa velvet flavored soda from Gao Xue and Hankou No.2 Factory, and Ahuatian milk malt solid beverage, which are popular all over the network this year, have made new appearances.

It is reported that with the iterative upgrade of stores, Carrefour will continue to introduce new products, so that consumers can not only see and touch the latest online celebrity products offline, but also experience the latest products on the spot in the store. The first time to "get an electric shock" the new products among network celebrities will become one of the main contents of the iterative upgrade of Carrefour stores in the future. At the same time, Carrefour will also provide consumers with one-click ordering and one-hour full scene service.

According to the relevant person in charge of Carrefour, the core of store transformation is commodity transformation, which is also to improve store services and promote online and offline integration. For example, for some large items that are not in the usual online sales range and are not easy to carry, the store provides online door-to-door service and can deliver them to your door. According to another introduction, Carrefour's store renovation involves 4 1 stores in North China. It will create a "thousand stores and thousands of faces" according to the location of different stores and the different positioning of serving customers. It is expected that all stores will be renovated in the next three or four months.

According to Tian Rui, CEO of Carrefour China, after the integration, the digital transformation of Carrefour and Suning has been basically completed. At present, Carrefour has determined the format scheme of "1+2+ 1" according to three scenarios and business circle layout, which is far from users.

1 refers to the far-field Carrefour community life center, with an area of at least15000m2 and a radiation radius of 3-5km.

2 refers to the standard supermarkets and selected shops in the midfield community: the over-standard area of the community is about 1 1,000-2,000 square meters, and the radiation radius is 1 to1.5 km based on the community businesses in the medium-sized community; The selected store is located in the shopping center, with an area of 4000 ~ 5000 square meters and a radiation radius of 1.5 ~ 2 km.

Finally, 1 refers to the nearby community fresh food store, centered on the user's door, with an area of 500 to 800 square meters and a radiation radius of 0.5 to 1 km. This is also the newly developed format of Carrefour.

At the same time as the commodity system was opened, Carrefour was also launched in Suning.cn, directly opening up Carrefour's warehouses and stores in China and the users' demand in the online APP in Suning.cn, realizing the pattern of three different scenes: near field, far field and far field.

Carrefour not only forms the scene closest to consumers with the surrounding Suning.cn, Suning Plaza, Suning Store and Red Kids Maternal and Infant Store, but also connects with other formats within 3 kilometers of Suning, making the "1 hour scene life circle" richer, more complete and more grounded.

Under the iteration of new retail market renewal, the field of fresh food has become a hot topic. As we all know, fresh food is a commodity with high loss rate and high distribution cost. Therefore, the cost and control difficulty of fresh food stores are a great challenge for Carrefour.

However, Tian Rui is full of confidence. "Fresh food does have many challenges. Many fresh foods lack standard products, but our standard products are highly mobile and have a perfect fresh food supply chain. This is an advantage. In the future, we will consider opening more frontier positions and upgrading to home business in combination with Suning FMCG retail cloud. "

On August 8 this year, Carrefour officially launched the vegetable basket channel to fully protect consumers' fresh consumption demand. Consumers can purchase rice flour, grain and oil, dairy baking, aquatic meat, vegetables and fruits with one click through platforms such as Suning.cn APP and Carrefour WeChat applet. Orders within 3 km of the store can be delivered to home in 25 minutes at the earliest, and the business covers Carrefour's national stores.

It is understood that the "1 hour delivery" service covers the living circle within 3 kilometers around the store, so that citizens can enjoy intimate on-site services such as seasonal fresh food and grain and oil seasoning without leaving home. In addition, thousands of Suning stores under Suning Line can be linked with Carrefour stores to improve the final 1 km distribution network, which not only improves the efficiency of home-to-home mode, but also saves logistics costs.

The new version of Carrefour applet, which was launched on February 10 this year, has been upgraded from "3 km 1 hour arrival" to "10 km half-day arrival" and then to "three deliveries a day". The service scope has been continuously expanded and the service categories have been continuously enriched. At present, the average sales ratio of all stores 1 hour reaches 10%, and the total number of Carrefour applets exceeds 8 million.

As the testing ground of Suning's scene retail, it is a great event for Suning to transform Carrefour's China commodity system into Suning's commodity system.

In order to solve the problem of product homogeneity, Carrefour streamlined product categories through online big data analysis, selected 2,000 online celebrity items, and created a young, fashionable and personalized label through offline situational display. At the same time, it is extended to rely on online channels such as Suning, Carrefour's existing Carrefour applet and Suning.cn APP to strengthen the new scene of out-of-store sales.

In terms of commodities, Carrefour's supply chain is connected with Suning Store, and suppliers supply Carrefour and Suning Store at the same time. Suning Store will add more than 30,000 kinds of goods, greatly expand the types of SKUs, and effectively improve the satisfaction rate of goods. Carrefour has become the "rear area" of Suning online supermarket and Suning store.

After the digital upgrade, Carrefour, Suning.cn APP and Suning Store are unified into a supply chain system, which unifies their purchasing, warehouse allocation and logistics, realizes daily allocation, and greatly improves the efficiency of the supply chain.

Getting through the supply chain of Suning Store is only the first step. Carrefour plans to launch the retail cloud open system of Suning FMCG during the year. The retail cloud expands and integrates Carrefour's supply chain from the original electrical appliances. For example, Carrefour cooperates with some regional supermarkets in Guangzhou to supply imported products, red wine and other commodities.

From national standardization to "thousands of stores and thousands of faces", and then to the integration and opening of the supply chain, Carrefour once again relies on the service capabilities of Suning's scene retail. On the level of supply chain integration, the network layout of Carrefour's existing first-and second-tier cities in China is gradually integrating with Suning's supply chain, and the advantages of the supply chain will be extended again through mutual cooperation.

Carrefour management said that Carrefour will further develop into a supply chain platform, open the supply chain to husband and wife shops in low-tier cities, and extend the scene retail service to the end of the retail industry.

The past year is a new year for Carrefour China.

As Zhang, chairman of Suning Holding Group, said, "Retail is a marathon without an end." In this protracted war, Carrefour has an innate advantage. We have reason to believe that in the future, Carrefour China will continue to stick to its original intention, embrace new technologies, and actively explore new ways of retail development with Suning to provide consumers with better products and services.