College students' entrepreneurship not only solves their own food and clothing problems, but also increases their knowledge and social experience, laying a foundation for future work. The following is a plan for college students' innovation and entrepreneurship, which I hope will help you. For more exciting, please lock the planning book column. College students' innovation and entrepreneurship plan-

Dessert snacks have always been the favorite of female friends, so it should be a good choice to open a cake shop in a female gathering area and also operate birthday cakes. As long as you make your own characteristics, you will be loved by the majority of friends.

1. Overview of the cake shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

3. Our store needs venture capital of 95, yuan.

second, business objectives

1. Because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

Third, market analysis

1. Customers: The target customers of our store are: general consumers who go shopping and entertainment in Trade Street, accounting for about 5%; Around the school students, shop staff, community residents, accounting for about 5%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

iv. business plan

1. First, I went to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of fixed consumption rates has been found: "Customers never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

4. The cake shop is mainly geared to the public, so the price is not too high, and it belongs to the middle and low price.

5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

1. We should give customers a healthy and hygienic feeling from the aspects of store decoration, image of shop assistants and cake making. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold "health certificates".

V. Financial estimation

Starting assets: about 95, yuan

Equipment investment: 1. Rent: 5, yuan. 2, the facade decoration is about 2 yuan (including storefront decoration and light boxes); 3. About 1,5 yuan will be invested in the shelves and selling tables; 4. Employees (2 employees) need 5 yuan 5 for the same clothing. The biggest investment of machinery and equipment: 8, yuan (including the complete set of utensils for making cakes). The first purchase: raw materials such as flour and cream, about 6, yuan.

monthly sales (even): 21, yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 21, yuan after it is on the right track.

monthly expenditure: 14,33 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5, yuan.

cost of goods: about 3%, about 5 yuan. Staff salary: a small shop of 1 square meters needs a cake master and a waiter, and the salary is RMB 2,.

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 7 yuan: calculated in five years, the monthly profit is about 1,333 yuan: 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

VI. Analysis of risks and constraints:

Because the cake shop is not the first one in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers. College Students' Innovation and Entrepreneurship Plan II < P > I. Project Summary < P > Do you not want to eat those dishes with the same taste every day in the cafeteria?

don't you want to go out to a restaurant to eat those delicious but unsafe meals?

do you want to experience the mysterious feeling of cooking with your classmates?

The college students' kitchen is very good for your taste, which frees you from boredom and wandering.

As long as students buy their favorite dishes, there are complete kitchen facilities and dining facilities here, and all kitchen facilities and dining room facilities like home are available, creating a free space. This is an unprecedented, single-structure shop that rents rooms and stoves centrally. Its structure is distinct. A kitchen with four stoves and a restaurant forms a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2-25 yuan/year per unit can recover the cost within one semester, and the income in the second half of the year can be used to expand equipment and facilities.

Because this project is specially designed for college students' diet and entertainment problems, and many students are surveyed, they are very much looking forward to the opening of the college students' kitchen, and they are willing to try it, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. The annual freshmen add a new source of customers to college students' kitchens, so it will last forever.

its scale can be large or small, and its prospect is considerable and its cost is low. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, constantly innovate on the original basis, and constantly reflect and reform from students to improve our competitiveness.

its management mode is very simple, with internal and external management. External management is mainly publicity and reasonable arrangement of large and medium-sized rental; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.

Come to the college students' kitchen and enjoy cooking with friends!

II. Company Profile

1. Nature: College students' kitchen is a service project for all college students to rent out kitchens.

2. Equipment and facilities: The college students' kitchens exist in the form of units, and each unit has a kitchen and a dining room. A kitchen has four cooking stoves, four sets of cookers and gas stoves, a chopping block, multiple sets of vegetable cutting tools, and a cupboard, in which dishes, oil and salt are all available, equipped with tap water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, drinking fountains, refrigerators, disinfection cabinets and rice cookers in the dining room, and hot meals are always provided.

3. Service content of the project: As long as college students come to the college students' kitchen with their favorite dishes and pay a certain rent according to the time or scale, they can cook on the designated stoves. One kitchen has four stoves and can cook at the same time. During a Chinese meal or dinner, a stove can let several groups of students cook continuously. In such a unit kitchen, about 28 groups of students (4 stoves *7 groups/stove) can be cooked during lunch time (11:-2:). Students can eat here before leaving, or take them out to eat. Help yourself.

Our college students' kitchen is also equipped with a large refrigerator. If a frequent visitor has endless dishes or leftovers to be stored, we will store them for them. Just seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the electricity consumption and the space problem of the refrigerator, if they are stored for more than one day, we will pay a deposit of 2 yuan/day.

4. purpose of the project: the emergence of the college students' kitchen is that our group deeply understands that many college students complain that the food in the canteen is the same every day, which is not delicious and has nothing new, and some students think that the food in the restaurant outside is not hygienic, not oily and not cheap. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which is not only to the taste of college students, but also to exercise their own hands-on ability.

5. Interior decoration of college students' kitchens: Students can create designs with freedom, comfort and environmental protection as the core. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.

3. Organization and personnel management

1. We divide customers into large, medium and small scale.

large-scale (2-4 people): for example, a class reunion, or a classmate's birthday, it is necessary to rent a unit of college students' kitchen, which needs to be booked in advance. According to the request or appointment of a chef to help, or ask someone to take care of chores.

Medium-sized (1-2 people): If you have a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.

small scale (1-1 people): arrange kitchen stoves at any time.

2. In the college students' kitchens, only a middle-aged female employee is needed to clean up the college students' kitchens, and the safety of the liquefied gas stove is always checked during the cooking of college students.

3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation, the cashier on duty, etc. can all be taken by students.

4. If there is a large party or dinner party, you can make a reservation in advance from the person in charge of customer reservation, and he/she can make arrangements in advance. The medium-sized (1-2 people) will also be arranged by the person in charge of reservation, and the small-scale customer group will use the stove on a first-come-first-served basis.

5. The financial manager is responsible for clearing the weekly water and electricity charges, gas stoves, employee fees and the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent of small-scale customers coming to cook next week is determined according to the number of times they book the kitchen.

6. government approval: to obtain a business license for college students' kitchens, the main problems are hygiene and safety. Because we have hired people to clean the college students' kitchens, check and teach students to use dangerous equipment such as liquefied gas all the time, and there are fire extinguishers and fire-fighting equipment in the college students' kitchens. Safety and hygiene are the core management issues of college students' kitchens, so if they can obtain government approval, if college students start their own businesses, they can apply for funds and approval from the school.

iv. marketing

1. marketing

① publicity

we will publicize it through leaflets, posters, school forums, qq groups of 2 college students, and networks among college students. We will invite some good friends from all departments to get together and experience the freedom, happiness and satisfaction in our "college students' kitchen" for free, and ask them to make oral publicity for our "college students' kitchen".

② tourists

since our "college students' kitchen" is designed for happy eating and experience, college students will have various reasons to like our "college students' kitchen".

a. Show off your cooking skills in front of your classmates.

B. invite your good friend to the "college student kitchen" to cook a delicious meal for yourself.

C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.

D. if there is a classmate from other places, ask him/her to stir-fry hometown dishes and try them.

e. I'm not satisfied with the restaurant outside or the canteen, so it's not easy to do it myself.

In a relaxed and free environment like the college students' kitchen, in a kitchen that can be accessed like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the college students' own kitchen. So with so many gains, customers in our college students' kitchens will keep coming. Every year, there will be new students coming, and the students who come to taste the early adopters will continue.

③ Since the college students' kitchen is for the catering and entertainment of college students, we can expand and match profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other easy-to-store dry vegetables. You can also provide a class of books on how to cook and books on nutrition with free service.

2. Market prospect

Now, it seems that there is no store with the same structure and form as our "college students' kitchen". Even if there is, it is only possible to treat college students' own cooking as a form of entertainment. So our "college student kitchen" is unique. College students all want to experience the social reality, the joy of doing it themselves, and the fresh activists. Therefore, our "college students' kitchen" has a broad prospect, and so many colleges (undergraduate, junior college, vocational school) in China will be a vast chain space. Also attach importance to the attention and credibility of "college students' kitchen" among students.