In the Wuhan Science and Technology Entrepreneurship Challenge, 23-year-old Chen Mo and his "92 God Painting" project won the best project award. Chen still feels sorry that he didn't make it into the top three. He said: "Our defeat is mainly limited by the TV challenge. If the judges can see the process of making our photos into oil paintings, the result is likely to change."
Last July, Chen Moran graduated from Wuhan University of Technology majoring in multimedia. He gave up his stable job with a monthly salary of 3, yuan and started a business. His shop is located at the entrance of Huashi Culture Street, with two floors of nearly 1 square meters. The walls are covered with oil paintings made of photos, and the image is realistic. Chen Moran said that a handmade oil painting averages more than 2, yuan; With oil painting software, it only takes 2 hours to turn a photo into an oil painting, and a 36-inch oil painting only needs 58 yuan. "We have found a low-cost oil painting production process, which will definitely have business opportunities."
The reporter saw in this store that customers came to consult in an endless stream. Since last September, this store has turned losses into profits and received at least 3 oil painting orders every month. Up to now, the store has sold more than 1,1 oil paintings, with sales of 15, yuan and a profit of 8, yuan. Chen Moran said that with such achievements, they spent nearly two years cultivating the market.
Chen Moran said that he would like to thank his partner-41-year-old Wang Chengtan.
Songchun Zhu, a classmate of Wang Chengtan, teaches at the University of California. In 27, he developed a digital art production system, which can make oil paintings retain the composition of photos and the charm of people, and the texture is very close to that of hand-painted oil paintings. Songchun Zhu set up a company in Wuhan and invited his old classmate Wang Chengtan as the general manager to promote this technology.
At the beginning of 28, Wang Chengtan read in the newspaper that there are 1, sets of wedding photography in Wuhan every year, with an annual output value of about 1.2 billion yuan. This set of figures let Wang Chengtan find the direction. "Newcomers hang wedding photos at home. If they make wedding photos into oil paintings, they will be more personalized." He decided to promote this product through the wedding photo studio in the city. Meanwhile, he met Chen Moran, who was receiving photography training in the studio, and they hit it off.
There are thousands of wedding photo studios in Wuhan, large and small. It should be a good sales channel to join hands with them. However, this is not the case. After a year's efforts, Chen Moran and Wang Chengtan have developed nearly 1, studio franchisees, but based on the cost accounting of the wedding studio itself, oil painting photos can only enter the set photos of 8, yuan to 1, yuan, and few newcomers can spend so much money on wedding photos. "The price offered by the photo studio to customers is high. The price for a 36-inch oil painting is as high as 2, to 3, yuan. In the end, the profit for us is very low. Making a painting can only earn tens of dollars."
Multi-channel marketing is finally recognized
After a year's attempt, Chen Moran and Wang Chengtan have reached an understanding of * * *, relying on wedding photography shops to promote products, and the market awareness is too slow, so they have to open their own physical stores. To open a physical store, it is far from enough to rely solely on oil painting.
In March last year, a street in Huashi Culture was opened. Together, they collected more than 1, yuan and rented a 1-square-meter shop at the street corner. The shop of 92 DreamWorks with a homonym of "Love You" was opened.
In addition to the business of changing photos into oil paintings, there are also photo development, photo T-shirts, photo cartoon dolls, gift photo frames and photo art wall design services, which can meet the various needs of different customers. The two have a clear division of labor. Chen Moran is responsible for sales and photography, while Wang Chengtan is responsible for sales channels.
in order to open up their popularity, they tried all low-cost marketing methods. Chen Moran posted on the forums of major websites, "If it is deleted, it will continue to be posted, and you can only post it." The products in the store are mainly aimed at married people and home improvement people. Every time there is a large-scale home improvement exhibition, Chen Moran also prints some picture books and distributes them in front of the exhibition.
With a multi-pronged approach, 92 Shenhua DreamWorks Store finally reached faithful wife. In September last year, the total monthly sales in the store exceeded 1. 8, yuan, and turn losses into profits.
Want to be a photo processing expert
The ideal of Chen Moran and Wang Chengtan is to develop 92 Shenhua DreamWorks Store into a national franchise chain store and make it an expert in photo processing technology. "When people think about things related to photos, they will think of 92 paintings." Chen Moran is full of confidence in the store.
at present, they are summing up and standardizing the management and operation mode of the store through the operation of direct stores, and will openly recruit franchisees once the time is ripe. If the franchise stores are mature, Chen Moran and Wang Chengtan plan to sell the software again, and promote it by employment training and entrepreneurship.
In fact, despite the good project in hand, since the oil painting software was developed by Wang Chengtan's' friend, the right to use it will expire in 213. At present, the two sides are still communicating about the right to use it. "I am afraid to recruit franchisees now, and I also have concerns in this regard, fearing that the interests of franchisees will be damaged.
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"Taste before buying, and don't give money without tasting." The Xue brothers and sisters in Jinan are very confident in their own barbecue technology. It is said that this royal barbecue technology originated in the late Ming and early Qing dynasties and flourished in the late Qing Dynasty. The royal barbecue was once a famous local food that Meng Luochuan, the founder of Jinan Ruifuxiang, paid tribute to the imperial court. After being tasted by Empress Dowager Cixi, it was full of praise, and the royal barbecue immediately rose in Zhangqiu, Jinan.
The Xue brothers and sisters constantly improve the barbecue technology, and can roast two pigs every day. Brother Xue Longjia said that in order to ensure the quality, the amount of aged meat is at most two pigs a day. The whole pig barbecued weighs about 5 kg, and it is refreshing and slippery after adding ingredients, and there is no greasy feeling at all.
45 yuan cooked a catty of barbecue. From the opening in the morning to the closing in the evening, my sister Xue Longyan was in charge of marketing, and my younger brother Xue Longjia was in charge of cutting and weighing the meat. At the end of the day, there was almost no chance to have a good breakfast and lunch, only after dinner at nine o'clock in the evening, Fang Jing settled down to eat. But after dinner, it was time to prepare the barbecue.
Xue Longjia said that he doesn't want to make the store big now, but now he wants to improve the quality and service of barbecue, so that people will be satisfied with saying "that chef did a good job" when they first think of barbecue.
Now, the shop opened by the two brothers and sisters is named "Chuxinxiao Shop". Through their own labor, they have made good food and achieved their own food brand. Do not forget your initiative mind encouraged them. Now the two brothers and sisters have been doing the store for eight years, and they are increasingly recognized by the public. Xue Longjia said that it is also a backache and leg pain after a tiring day's work, but it is also a beautiful thing to make a hobby into your own career, and now it is moving in this direction. "Turn photos into oil paintings and earn 8, entrepreneurial stories in three months. 3
This boy with a childish face but mature manners said that he earned his first bucket of gold from the age of 16. Patrick was born in a rural family in Quxian County, Sichuan Province, with a general family background. His road to entrepreneurship has to start from a trip six years ago.
Several parents, including Patrick's parents, suggested that they each be given 1 yuan money to try to find a job in Shenzhen. So Patrick went to Shenzhen with everyone. Unexpectedly, it was this unexpected trip to Shenzhen that prompted him to embark on his own entrepreneurial road. After arriving in Shenzhen, some children took this 1 yuan to play around, while others began to look for a job honestly, but Patrick came to Shenzhen's famous business district, Huaqiang North Road, for a stroll alone.
He found that there are many vendors selling mobile phones here, and most of them are beautiful and powerful knockoffs, but their prices are much cheaper than brand mobile phones. In this way, Patrick sprouted the idea of "buying more mobile phones and reselling them", but what should I do if I don't have enough money?
The next day, he came to Huaqiang North Road again and selectively asked for business cards from local businesses to prepare for the future. Patrick told the author with a smile yesterday that after returning home, he cleaned up his coming business cards, only to find that he collected more than 1 cards in one day. Since returning from Shenzhen, the idea of "selling mobile phones" has been haunting Patrick's mind. Patrick also found that there was only one mobile business hall in Quxian at that time, and the customers who came to charge the phone bill and do business were particularly crowded.
under the reminder of a friend, Patrick began to conceive his own business plan: mobile phones and calling cards are inseparable. If you sell mobile phones in the mobile business hall, wouldn't it be a "win-win"? So Patrick started his first adventure. He quietly took the real estate license of his home and uncle's home to the bank and got a mortgage loan of 1, yuan. With the start-up capital, he started his entrepreneurial attempt. At this time, more than 1 business cards collected by Patrick in Shenzhen came in handy. He boldly purchased goods from strangers in Shenzhen, first put the money into the other party's account, and then let the other party mail the mobile phone. To be on the safe side, he initially purchased goods from several different local mobile phone vendors in Shenzhen, each of which only bought five mobile phones. He said, "I would rather pay more for the freight, but also avoid being cheated, deeply trapped and losing my money." It is understood that this mobile phone shop in Patrick has been in operation for three years and made a profit of 4, yuan. Turn photos into oil paintings and earn 8, entrepreneurial stories in three months. 4
Liu Yanqiang from Gaomi graduated from Shandong University of Finance, majoring in foreign trade. After jumping four times and still not finding a suitable job, he decided to start his own business, and opened a noodle restaurant of less than 2 square meters in Wenshui Road. From the beginning, there were few people to the later, he experienced countless difficulties.
After graduating from Shandong University of Finance, Liu Yanqiang majored in foreign trade, facing more and more undergraduate graduates after enrollment expansion, he never found a suitable job and jumped ship four times. At that time, he was 28 years old. Thinking about the future, he began to lose sleep. At a party, he heard from a friend that someone opened a small noodle restaurant on Jiangxi Road, earning nearly 1, yuan a month. He usually loves to cook, so he came up with the idea of opening a noodle restaurant and starting his own business.
"The store should not be too open, so that no one will eat, and it is located in a downtown area and can't afford the high rent." Liu Yanqiang said that the rent is 15, yuan a year. Although the place is somewhat biased, there are many freight forwarding companies around, many office workers and close to the school, which can ensure the number of customers.
Liu Yanqiang visited other people's noodle restaurants to learn from them, borrowed CDs from friends' homes to learn, and slowly found out the tricks of making noodles. He emptied all his savings and borrowed some money from his relatives. After collecting 3, yuan, the noodle restaurant opened. Rent, refrigerators, tables and stools, pots and pans have all spent the remaining funds. In a noodle restaurant that is less than 2 square meters, except for the kitchen, only five tables can be put down. He found a friend's photographic works to hang on the wall, and a friend specially wrote him a calligraphy of "a bowl of noodle soup". In the corner of the noodle restaurant, there is a fish tank with Brazilian turtles, and the small noodle restaurant gradually has a warm taste under his arrangement.
when you start a business, you have to start from scratch. At 7 o'clock every morning, he goes to Tuandao morning market to buy fresh vegetables and beef. Since the venture capital is not rich, he will bargain with the vegetable dealer penny by penny in order to save costs.
In order to make his noodles delicious, he added eggs to the noodles to improve the taste, stewed the soup with onions and tomatoes to increase the nutrition, and went to the market to choose beef to stew. In order to make the marinated eggs well, he used up two boxes of eggs for experiments.
at first, he worked alone, and he dared not leave his noodle restaurant for a day, even for a moment. "The noodle restaurant can only make money when it is open, but it can't make a penny when it is closed." Every time he thinks about this, he gives up the idea of rest. All this is not a big problem. What worries him most is the price, condiments, beef, gas ... Everything weighs him out of breath. He really can't afford to hire people. Only when he is too busy at noon, he will hire an elder sister with the salary of 2 yuan money at noon.
With the rising price, he began to struggle about whether the price of beef noodles should be increased. However, he held on to everything. In the past three years, he only increased the price once, and there were more and more repeat customers. In addition to the usual frequent customers, a family of three often drove specially to eat his noodles on weekends.
three years ago, it was Liu Yanqiang's distant dream to open a chain store or branch. "I will be very satisfied if I can earn seven or eight thousand yuan a month. I will be able to pay the down payment on my house, settle in Qingdao, and buy a car when I have more money." This was his most realistic goal at that time. Now, his business is gradually on the right track, with a net income of about 5 thousand every month, and the overall income is considerable. Liu Yanqiang bought a house and a car, all of which have been realized. I also hope that his future business will flourish and become more and more prosperous.