Taobao city talents refer to professionals who are certified on Taobao and have the service capabilities of commodity promotion, purchasing and second-hand trading in a certain city. People in the same city can provide professional pre-sales and after-sales consulting services through online private chat and face-to-face communication to help buyers complete shopping decisions quickly and confidently, and provide more efficient and convenient trading experience for Taobao merchants and buyers.

People in the same city are characterized by their deep participation in the local commodity market, their unique views and promotion methods on local characteristics and authentic goods, and their ability to buy better and more affordable goods for local consumers. At the same time, the service of urban talents can also broaden the communication channels between merchants and consumers, help Taobao merchants quickly understand the needs and feedback of consumers, and create better products and services.

The emergence of Taobao talents in the same city has not only played a positive role in promoting the transformation from traditional commerce to e-commerce era, but also provided users with a richer shopping experience. Due to the professional services and local resources of people in the same city, users can not only enjoy more kinds of goods that are out of sight, but also get a deeper understanding of local life culture and characteristics and get more interesting travel and experience. Therefore, Taobao's mode of reaching people in the same city provides a new value practice for the city's economic development and cultural communication.