In the past 20 years, boutique shopping guide has influenced the brand awareness, life concept and consumption choice of more than one million fashionistas in China's first tier cities, such as Beijing and Shanghai. Known as the "consumer reference" and "life consultant" of fashion people. In Beijing, Shanghai, Guangzhou and other key cities, the brand awareness of boutique shopping guides has reached more than 70%, especially in Beijing, reaching 98.6%. Covering the core channels of first-and second-tier cities in China, such as Beijing, Greater Beijing, Shanghai, Guangzhou, Hangzhou and Shenyang, it provides strong support for customers' promotion needs. 1997 The advertising revenue of boutique shopping guides exceeded 100 million yuan, and 1999 entered the "Top Ten National Newspaper Advertisements". In 2009, Boutique Shopping Guide was rated as the first comprehensive professional newspaper in 2007-2008.
In 20 13, the boutique shopping guide was rated as "Top 100 Newspapers in China" by the State Administration of Press, Publication, Radio, Film and Television. Today, with its unique resource advantages, Boutique Media Group has built an all-media fashion communication platform integrating newspapers, magazines, online reading, mobile terminal reading, Weibo, WeChat and APP products.
Lifestyle-how to live and how to live better.
The lifestyle of Boutique Shopping Guide is called "China No.1 Life Fashion Weekly".
Aim at the hottest, most popular and most suitable clothes and cosmetics, and help readers solve every link from planning shopping to category selection to shopping completion. Focus on sharing with readers the vision of a better life, a slower life, the exquisite works of Chicago handmade furniture designers, or an interesting and happy family gathering.
Published every Thursday, one issue includes Guide, Fashion, Beauty Makeup, Beijing/Shanghai, Fashionista and Thursday.
Based in Beijing, Shanghai and Tianjin. Among them, Beijing/Shanghai was published in Beijing and Shanghai respectively.
Monday —— A cultural fashion weekly with intellectual temperament
Based on a global perspective, Monday provided readers with fresh and insightful special stories about culture, life and fashion. Different from all the fashion magazines you see, we pay attention to fashion and trends, but we are more willing to deconstruct life through fashion, show unique fashion talk materials, and let you immerse yourself in reading from a new angle and get more. Each issue covers fashion, cities and installations.
With a unique perspective, take you to see hot spots from another angle.
Special topic of annual purchase form
Special issue of Basel exhibition
Men's Beauty Topics in Spring, Summer, Autumn and Winter
Special topics on men and culture, life, science and technology, and interest.
Beijing/Guangzhou Auto Show Special Edition
Self-driving and travel specials
Excellent product-the power of elegance
On June 6th, 2007, 65438+ Premium Magazine was born, aiming at enjoying private life, serving elite circles and accommodating high-end brands!
Fashion, more respect for culture;
Material also contains spirit;
Enjoy, more emphasis on responsibility.
For seven years, Youpin insisted on only showing-
The most vivid big-name trends, the most vivid elite interviews,
The deepest behind-the-scenes story, the most novel humanistic topic,
The most unique special issue of other books.
Touch the softest part of your heart with elegant words;
With beautiful pictures, outline the best yearning in the world;
With high-quality activities, gather the most sincere exchanges in the circle.
The World —— the only high-quality reading for China's outbound travel.
Boutique shopping guide media group was founded in July 2007.
The only high-quality travel magazine in China that focuses on outbound travel.
Dual temperament of paying equal attention to fashion and practicality
A relaxed and wise "reading pleasure" experience
A creative combination of a journal and two volumes, one large and one small.
As a magazine cover, popular stars are unique in travel magazines.
Digital commercial times —— Interpreting business information with vivid and meticulous numbers.
Record the rise and fall of new and old enterprises in the digital age with calm observation, unique perspective and mature operation;
Interpret the pulse of social change and development with rational business thinking, and share personal life and career management experience;
Provide "private" business readers for the emerging middle class, with fashionable and emotional brushstrokes.
Depth: Let everything surface.
Keenness: Seeing, hearing and asking questions in discovery.
Story: the crowning touch of business financial report
Innovation: The Eternal Theme of Digital commercial times
In the future, we will continue to pay attention to the ever-changing digital age;
Looking for new forces that can promote China's future economic development;
Aggregate world-class entrepreneurs and cutting-edge leaders in China;
Grasp our own right to speak in this era.
All right! Brilliant-Super Beautiful Celebrity Fashion Weekly
It is ok to cooperate with celebrities! The biggest feature of wonderful.
We bring the world's freshest exclusive celebrity news reports, celebrity special stories with humanistic texture, fresh and hot fashion comments, and share high-quality celebrity dressing styles, internal and external beauty and health, as well as celebrity food and wine, home trips and wedding parties.
We refuse masked stars, gossip, non-objective reports, unhealthy life and complexity. We will present a radiant, posturing, warm and authentic celebrity lifestyle for readers, so that readers can devote themselves to reading, buying happily and sharing enthusiastically.
We have a mission to make China stars appear in OK in nearly 30 countries around the world! In a magazine.
Relatives-not just a magazine
20 1 1 was founded in America, and has been published in Britain, Russia and Japan. KINFOLK will come to China on 20 14, and the Chinese version of KINFOLK will be published exclusively by the boutique shopping guide.
KINFOLK is published every three months, presenting readers with a simple and interesting lifestyle through paper printing. Readers are mostly young artists and friends who like food and nature.
Each issue of the magazine contains touching words and stories, in-depth and interesting interviews, making exquisite food recipes and presenting them to everyone with exquisite typesetting and design. KINFOLK has gradually become a magazine trusted by readers, and the resources it provides, whether it is cooking skills or camping trips, have become the vane for readers to pursue a natural and harmonious life.
KINFOLK is not only a magazine, but also forgotten on the shelf like other books. It is a diary of life and a gift that can be treasured and given to friends.
National brand output
Shenyang "Guide to Fashion Life";
Guangzhou boutique life shopping guide;
Kunming Boutique Consumer News;
Chengdu xinchao weekly
Changchun City Fashion Weekly
Wuhan western weekly
Boutique newspaper series media are committed to providing urbanites with the most timely and useful consumption information of urban life and cultural interpretation of fashion life.
Since 2006, we have cooperated with local fashion newspapers in Shenyang, Guangzhou, Kunming, Chengdu, Wuhan and Changchun to realize the cross-regional development and brand output of the boutique media group.
Today, the territory of the National City Weekly Boutique Media Alliance continues to expand.
Huge high-end readers
Taking the boutique shopping guide as an example, the magazine has a great influence among business people, middle class and high-end people, and the number of this class accounts for 13.6% of all readers, which is significantly higher than other media.
The average annual income of pre-tax families of readers of boutique shopping guides is 520,000 RMB, 99% of them own at least one house, with an average living area of 103 square meter, and 98.3% of them own at least one car. On Monday, the boutique shopping guide was issued nationwide, covering nearly 100 key cities. Boutique shopping guide on Thursday, based in Beijing, radiating the surrounding first-and second-tier cities.
Excellent partner
Boutique Media Group has an excellent editorial team and rich experience in introducing foreign periodicals into China market and localizing foreign periodicals. 20 12, boutique media group successfully introduced British fashion weekly ok! ",in the boutique media group" ok! Under the operation of the wonderful magazine team, since its publication, the Chinese version is ok! It is distributed in at least 37 cities across the country, and has been recognized by readers and many brand customers in editing content, distribution and promotion, new media marketing and market operation. "All right! Wonderful is becoming the biggest and most popular celebrity fashion biweekly in China.
Strong customer resources
The excellent advertising influence of boutique media group has always been favored by top brands in various industries. We have maintained good cooperative relations with international luxury brands such as Chanel, Bulgari, Ferragamo, Cartier, Prada, Tiffany, Ramo, Bentley, Maserati and Porsche. In recent years, the boutique shopping guide has won many honors such as "the most attractive media of the year", "the most attractive media for luxury advertisements" and "the most popular media for high-end readers". All these have witnessed the unparalleled authority of the boutique shopping guide in the consumer guide.