Since the opening of the "two-child" policy, the industry of Yuezi Center has entered a period of rapid development, and the market scale has been expanding. The rapid development has exposed the problems existing in the management of Yuezi Center Industry, and the industry still needs to make corresponding adjustments in order to develop better and healthier.
The industry has entered a period of standardized development, and the market scale has been expanding continuously
The industry of Yuezi Center in China took shape in the late 199s, but it was not until 27 that Yuezi Center gradually expanded in first-tier cities such as Beishangguang. The data of the first-tier cities' monthly centers account for about 8% of the national monthly centers. However, with the development of the industry, the development of the industry has entered a disorderly state of lack of supervision, and many unqualified monthly centers have entered the market, but they lack clear management institutions. Until the occurrence of more serious vicious incidents, the development of the industry fell into a trough.
In p>216, the "two-child" policy was opened, and the Yuezi Center regained its vitality and entered an accelerated growth period.
On May 31, 217, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee issued the General Requirements for Maternal and Child Health Care Service Places, which provided a basis for promoting the healthy and standardized development of the maternal and child health care service industry. With the implementation of the new standards, the monthly center industry has gradually entered the stage of standardized development. At present, the industry of Yuezi Center is infiltrating into second-and third-tier cities, and the market scale is gradually expanding.
In p>218, there were more than 6, maternal and child health service institutions in China, including more than 5, monthly clubs. Among them, the number of large-scale monthly centers has exceeded 154. With the opening of the two-child policy and the change of people's consumption concept, China's moon center has expanded rapidly throughout the country. By the first half of 219, the number of Yuezi Clubs in China has exceeded 7,3. It is reasonable to predict that the number of Yuezi Centers in China will reach 1,93 in 219.
At the same time, according to the relevant data in public information, the market size of China's Yuezi Center has reached 12.5 billion yuan in 218, and it is estimated that the market size of China's Yuezi Center will reach 16 billion yuan in 219.
There is a big hardware investment in the early stage, and the profit model is different in different periods.
Although Yuezi Center has achieved good development in recent years, the overall market scale is constantly expanding, and its gross profit margin is not low, but its operating cost is also high.
The operating cost of Yuezi Center mainly includes the early hardware investment, personnel cost and material investment. Among them, the hardware investment in the early stage of Yuezi Center is related to the location, operation mode and scale, and the rent accounts for a large part of the business cost. In addition, hiring professionals, purchasing medical facilities, and making moon meal are also expensive.
Moreover, the gross profit margin of Yuezi Center is directly linked to the business ability of the merchants. At the same time, the profit model of Yuezi Center is also different at different stages of enterprise development. For example, the early Yuezi Center mainly made profits by providing personalized services and products, and expanded its own brand and capital operation after completing a certain amount of capital accumulation. After developing to a more mature stage, Yuezi Center has effectively developed its products and services innovation and related markets, and improved the construction of its maternal and child industrial chain. Some powerful yuezi centers will also reach strategic alliances with relevant institutions, and cooperate with each other to win, so as to promote the healthy development of the whole industry.
There are still problems in operation and management. It is particularly important to plan a long-term development strategy.
At present, although the industry of Yuezi Center has entered a standardized development stage, there are still problems in the operation and management of Yuezi Center, such as accident risk, customer consumption and transformation, operating fund management and so on, due to the characteristics of its business cost composition and the particularity of its profit model. Faced with these problems, we need to pay attention to operational safety and cooperative development, and strengthen the ability of cost management and capital planning, which is particularly important for the planning of long-term development strategy. It is believed that the industry of Yuezi Center will make corresponding adjustments according to its own existing problems, and have a healthy and rapid development under the guidance and regulation of relevant policies.
The above data comes from the Analysis Report on Market Demand and Investment Planning of China Yuezi Center Industry by Prospective Industry Research Institute.