Six advantages of catering media
①-High contact frequency
According to seven years' experience in restaurant service of Extraordinary Menu and three years' investigation on restaurant media and market, it is shown that
A well-known catering enterprise has a daily flow of 300-500 people/time, and the highest even reaches an astonishing 600 people.
Person/time. Almost 93% of the guests go to restaurants to use recipes, look at table cards and go to the toilet, and most of them.
White-collar workers and gold collars who work in office buildings. It plays a targeted role in conveying enterprise product information, and it is also
Why is every customer of our products surprised by the positive role of catering media so far?
The main reason.
② —— Moderate amount of information
Now the advertising information of major media channels can be described as "overwhelming". Studies have shown that,
Too much and over-commercialized advertising information will often cause discomfort to the audience, and the advertising effect is not only great.
Discounts are often counterproductive. In order to avoid the above situation, the restaurant media is supplemented by business sense and artistry.
The artistic layout design allows the audience to enjoy the spirit while accepting the advertising information.
Achieve the effect of leaving a good impression on the promoted brand or product.
③ The low cost of catering media.
If TV, newspapers, periodicals and other mass media are compared to the first class of an airplane, then the catering media is here.
Economy class of this plane. On average, I can reduce the cost of playing a five-minute advertisement on a local TV station.
Our restaurant media platform has been widely publicized for several weeks. Even if there is an elevator, this is a new media.
In contrast, our price is only 1/2 to 1/3 of the former. More importantly, this price difference does not
It does not prevent your brand from enjoying the same flight speed and altitude as expensive business class.
④ The restaurant has a high media memory rate.
According to the three-year market survey of extraordinary recipes, you can remember restaurants in restaurants and bars without reminding.
The quality ratio of media is as high as 79.3%, of which 34. 1% even has a very deep memory. Can produce this.
The reason why the effect is amazing is that people are highly focused when using recipes, table cards and toilets, and are not interested in advertisements.
Information has also changed from passive reading to active reading.
⑤ —— Unique communication effect
As the saying goes: food is the most important thing for the people! Catering is the king of all trades. Are people from all walks of life still there today?
People who have been to restaurants and bars, I'm afraid you'll never find such an excellent food association media. For some targeted
For strong products, such as daily necessities, cosmetics, health products, real estate, automobiles, finance, etc., choose restaurants.
Media can not only greatly reduce ineffective advertising investment, but also deliver advertising information in the shortest time.
Contact potential customers and establish your own brand image before competitors.
⑥-Establish brand awareness
Brand awareness is often formed in a subtle way. Through a wide range of high-quality restaurant advertisements in the restaurant media,
Accurately positioning and targeting consumers, and bombing of high-frequency advertising information will undoubtedly affect brand awareness.
It has played a great role in promoting the establishment of.
Catering media has many advantages in communication, which can multiply your company's product information and spread it better:
One is high contact frequency, the other is reasonable coercion, and the third is the cost of establishing brand image.
Fourth, the interference rate is the lowest, fifth, the advertising memory is high, and sixth, the unique communication effect.