Next, of course, he thinks the most important step: advertising. In addition to sending his own staff, he said that it is more important to send friends in the writing arm to publicize him and distribute leaflets on rice recipes to white-collar workers. First, it is the opposite Kanazawa Building, and then it extends to the AEC Automobile City in the north of Tianhe, with a writing arm at the top of the column.
He said with great certainty: the most important thing is publicity. Even though many people think that your food is not necessarily delicious, they only know your family and will still buy your products. And the most important reason why I can promote it so well is to rely on my friends. As soon as we had lunch at noon, they invited many colleagues to order rice with us, and recommended that it was delicious and cost-effective.
When it comes to price, Huang Xiaogang thinks that the products of fast food restaurants are "the consumption of migrant workers and the enjoyment of hotels". Meals range from 4 yuan to 8 yuan. He also asked chefs to change dishes every week, including four flavors of Yunnan, Guizhou, Sichuan and Hunan, to meet the different needs and freshness of white-collar workers. Writing was very popular at that time, and it certainly attracted the enthusiasm of nearby residents.
However, he said that more than 70% of his business comes from takeaway. In addition to the price and dishes, he believes that the most important thing in the take-away fast food business is "delivery speed". Because he also writes and works, he understands the psychology of consumers: "When ordering takeout, he is usually hungry. At this time, if you send food to them as quickly as possible, they will easily think of you every time they are hungry. " Therefore, Huang Xiaogang divided the food delivery staff into routes to deliver food. He asked the delivery man to deliver the food within 20 minutes.