Introduction: Papi Jiang, the number one Internet celebrity in 2016, experienced the ups and downs of becoming popular, receiving huge investments, and being "broken up" by logical thinking. Now the popularity of Papi Jiang has passed, and the Internet celebrity economy in 2017 Is it still possible to suddenly emerge? What will be the future of the internet celebrity economy?

Regarding the question "The popularity of Papi sauce has passed, where is the future of the Internet celebrity economy?", the editor has compiled user answers from multiple sources for everyone to have a more comprehensive understanding.

1. Wonderful answer:

In the era of in-depth experience, Internet celebrities no longer play the role of "salespersons" in the traditional sales process, blindly telling the story of the product. Advantages and characteristics, this method is not only not conducive to product sales, but also harmful to the influence of the Internet celebrities themselves; Internet celebrities should assume the role of a "user stand-in" and go to the scene for the user. Feel the quality of the product, and then convey this experience to the user authentically, so that the user can know the quality of the product even if they are not on site, and promote the realization of "good purchase" for consumers. Only in this way can the Internet celebrity economy continue to exert its energy in the future era of consumption upgrades. Only in this way can the influence of Internet celebrities continue to increase. Only in this way can Internet celebrities and users continue to establish positive interactions. Only in this way can Internet celebrities Realization under the economy is more logical and a matter of course. In addition to in-depth experience, the Internet celebrity economy should also continue to expand product types. With the advent of the new consumption era, it is obvious that this model alone cannot meet the needs of users. If the Internet celebrity economy wants to play a greater role, Internet celebrities must also build their own brands. Through this rational return, the Internet celebrity economy can re-examine and sort out its own development model. The natural and organic connection with the Internet allows it to quickly adjust and adapt to this development trend. Through the divergence based on in-depth experience and the expansion of different product types, the Internet celebrity economy may be able to find fertile soil for the development of the Internet celebrity economy in the new market environment and gain new development.

2. Wonderful answer:

Papi Jiang is just a pioneer, and the internet celebrity economy will come soon. Twenty years ago, media around the world were predicting what would happen to the media in the new century. What everyone agrees on is that "TV stations have been weakened, and hosts lead the media." In fact, today's "Internet celebrities" are replicas of "hosts." At that time, the mainstream media was television, today it is the Internet. Going back more than ten years, CCTV hosts have gathered together, and they can publish several calendars every year. CCTV's advertising revenue increased year by year, and celebrities emerged one after another. Big pants were the monument of that time. Nowadays, the Internet is gradually dominating the media and has the potential to break through. However, our "Internet celebrities" cannot compare with the hosts at that time. How can a good "papi sauce" satisfy the Internet? Today is a fast consumption model, but there is a shortage of excellent talents, so there is not enough "Papi", and a bunch of "Internet celebrities" come to make up for it. A large number of handsome men and beautiful women act cute on the Internet, causing people to misunderstand Internet celebrities. We haven’t gathered all the “Internet Celebrities” yet, so how can we have an Internet Celebrity Economy? But after all, the Internet celebrity economy is a trend. If you already have "papi sauce" and other condiments, you don't have to worry about it. However, there is an urgent need for a group of high-quality "Internet celebrities" like the famous CCTV hosts to appear. The arrival of the internet celebrity economy. A single flower does not mean spring. A hundred flowers bloom and the garden is full of spring. "Papi Jiang" is the pioneer, hold on! You must hold on! Waiting for the large army of people in suits and ties to rush up with microphones and cameras. Internet celebrity economy is a big trend, it’s coming soon! Coming soon!

3. Wonderful answer:

The rise of Internet celebrities is accidental. They take advantage of the rapid communication properties of the Internet, hot events, and rely on their personal talents, opinions or distinctive personality labels to quickly gain popularity. Become popular and attract the attention of the audience and media in a short period of time. Due to the lack of accumulation, it is difficult for Internet celebrities to ensure long-term and stable output, and it is even more difficult to adjust the output content according to the needs of the audience. Before Papi Sauce became popular, there were names such as "Famous School Girl", "Goddess of Wuhan University", "Goddess of National People's Congress", "Little Grape", "Xiao Yueyue", "Nansheng"... these strings of names seemed to have I can’t seem to remember the impression clearly. However, the individuals behind these terms were once Internet celebrities who stirred up social networks such as Tianya, Renren, and Weibo and enjoyed tens of millions of traffic. But they were like shooting stars, and eventually Forgotten by the public. However, with the development of the Internet celebrity economy, the threshold for becoming an Internet celebrity is getting higher and higher: from grassroots Internet celebrities such as Sister Furong who emerged in 2004, to e-commerce Internet celebrities represented by models and anchors, and then Up to now, elite internet celebrities such as Papi Jiang, Wang Sicong, and Joker Xue have generally shown significant improvements in their overall personal and professional qualities. Internet celebrities also rely on the development of the Internet, which has the advantage of quickly gathering people and generating popularity. In addition, more capital has entered the market, and Internet celebrities have gradually gained more resources and channels. The road to "stardom" does not seem to be traceable. Commercial monetization is actually the ultimate need of all Internet celebrities, which has given rise to a new industry in recent years, MCN. Future Internet celebrities will rely on more professional MCN companies to achieve longer-term development.

4. Wonderful answer:

"Internet celebrities" are different from "celebrities". In the broad sense, celebrities refer to this group of people who have their own brand and IP; unlike fans Interaction is an essential skill for influencers. Many celebrities say that they spend at least two to three hours every day interacting with fans on Weibo.

The best celebrities nowadays actually know how to socialize and manage fans. Fans pay attention to celebrities not only because of the products, but actually more because of the content, or recognition of consumption views and values. When communicating with a celebrity some time ago, she believed that what she sells is not a product, but her fans’ dream of becoming beautiful. Everyone’s mobile APP is different. In the field of e-commerce, a large number of people need different things. Every celebrity is a representative of an attitude and a style, so everyone is personalized. How can celebrities monetize their content on Taobao today? There are Tao Ren Tao, Popular Markets, Good Products, Taobao Toutiao, and various products to help celebrities consume content and incubate fans. For stores with celebrity attributes, these stores can enter this system. When entering this system, there are fan operation tools, interactive marketing tools and Alibaba Pictures resources on the fan side. It will also be released on the store side, Wangpu, agency operations, etc. In terms of supply chain, Alibaba has the strongest docking chain supply chain. In 2016, we connected these things. For content management, marketing, user management, we have successively Develop responsive platforms and interfaces. Today we hope to use the data capabilities of the platform to bring together celebrities, experts, and merchants.

5. Wonderful answer:

Because from an ordinary blogger on the Internet to becoming an Internet celebrity, you need to go through countless waves of waves. First, you need to stand out from ordinary people, and then It’s line 34, then line 23, and finally to line 1 internet celebrity! Because academia is not so much competition as it is academic accumulation and scientific research accumulation. When your academic accumulation and scientific research accumulation reaches a certain level, it basically establishes your lifelong honor and status. Internet celebrities and even popular first-line stars will become extremely popular once they fall out of favor. It is possible to end up like a concubine in ancient times who fell out of favor and lived a miserable life! Because they have been in this industry all year round and lack other survival and money-making skills, so once they make a mistake, they may not be able to turn around for the rest of their lives! I don’t know if anyone remembers the inventor of the brushless motor. Just the day before he was executed, he successfully experimented with handcuffs. In the end, the death penalty was changed to suspended death, to indefinite life, to fixed term, until he was finally released after serving his sentence! Internet celebrity is an extremely high-risk and high-return profession. If the future Internet celebrity economy wants to last for a long time, I think it must be steady and steady, and use original works to show style and the ability to accumulate knowledge. If Internet celebrities want to stand out from fast food, they must Be calm enough to study and create. New beauties and handsome guys will appear every year. The audience will get tired of it sooner or later if they rely solely on their faces and voices! Look at those respected old artists, which one has reached a height that has not been achieved through the accumulation of excellent works? Now even Sister Feng has become an inspirational case in the hearts of many people. Therefore, hard work, innovation, learning and accumulation of works are the long-term path to the Internet celebrity economy.