Example of business plan

Project Plan of "Child Custody Service Company"

Project Submitter: Lai Moumou

Date of submission: 29/ 1 1/2002

biographical notes

Name: Lai Moumou

(Guangzhou Employment Training Center Entrepreneurship Training Course 16)

Gender: Female

Age: 44 years old

Education: technical secondary school

Work experience:

1976—— 1978

A forest farm in Baitu commune, Qujiang, Guangdong Province went to the countryside.

1978 ——1981year

Drawings of rolling workshop in Shaoguan Iron and Steel Plant

198l—— 1988

Hunan Provincial Highway Administration Bureau

1988—— 1992

Manager of Housekeeping Department of a Hotel in Changsha, Hunan Province

1992—— 1996

Manager of Hot Spring Hotel in Conghua City, Guangdong Province

1996——2002

Manager of Guangzhou state-owned XXX trading company

In 2002, he was laid off because the enterprise was listed as bankrupt.

Personal evaluation:

Active and willing to work, hard-working, serious and responsible, strong sense of responsibility, ask if you don't understand, and be open-minded and eager to learn.

I. Introduction of the Project

Project Name: "Beibei" Child Custody Service Company

Scope of business: child care, after-school counseling and nutrition catering service.

Project investment: 200,000 yuan.

Location: Xihua Road near Renmin Road.

Project outline: Set up "Beibei" child care service company, organize children whose parents can't take care of them, provide diet management, sleep and study guidance, solve the difficulties of parents and children, and cultivate children's self-discipline ability, independent management ability and teamwork spirit with systematic management education, so as to benefit the next generation.

Second, the market analysis

At present, the custody of children in Guangzhou has become a long-standing problem in the daily life of citizens. This is because my acquaintances and I often talk about children who can't take care of their children in time because they go to work after school, and also talk about children who lose weight because of poor lunch after school. What we have talked about more is that parents' low educational level has become a problem in helping their children with their homework, and there has been a generation gap problem. From this, an idea has arisen. If these children can be organized, they can be guaranteed to eat well and sleep well, and at the same time help them with their homework, wouldn't it be a good business opportunity?

1. Market demand analysis

It is reported that there are hundreds of primary schools in Guangzhou at present, and all primary schools have difficulties in custody to varying degrees. According to incomplete statistics, each primary school has an average of 900 students. About 60% of freshmen need trusteeship services, 45% need homework in all subjects, 30% need art, music and English, and 20% need only one homework.

From the above data analysis:

Today people pay more attention to education than before;

② Nowadays, children are highly competitive and under great pressure;

③ Parents are too involved in social work and fail to take good care of their children;

④ The degree of education socialization needs to be continuously improved.

2. Market competition and prospects

There must be competition in social progress, so we must pay attention to industry competition in the stage of starting a business. According to relevant reports, at present, it is not a long time for Guangzhou to develop the tutor and trusteeship service market, but there are generally problems of low quality, such as: substandard goods, unqualified teachers and poor service quality. As long as we develop our strengths and avoid weaknesses, formulate our own competitive advantages, highlight our advantages and innovate and develop, we can continuously meet the needs of society. Great development potential. As far as entrepreneurial projects are concerned, as long as we attach importance to competitors and adopt the business policy of "all-round development, diversified services and winning with quality services", we will certainly succeed.

Third, the cost budget

1. Salary budget

Note: Professional course instructors don't make salary budget, so they don't count as operating costs. Organizing a class and hiring a tutor is only a commission. (See description of auxiliary business objectives)

2. Investment budget

Description:

(1) Simple transformation of the original business premises.

(2) Make full use of the basic facilities of the original business premises: electrical appliances, office equipment, tables and chairs, beds, etc. , and add a new one with the old one.

3. Operating cost budget

Description:

(1) Students' meals: calculated on a monthly basis 160 students: 80 of them have lunch, and it is estimated that there will be 240 meals. The meals per meal are 1.50 yuan, so the daily meals are ***360 yuan, and there are 22 working days per month, totaling 30 days, so the monthly meals are calculated.

(2) Students' food standards: According to children's dietary needs, recipes that meet the standards are formulated according to different festivals.

(3) Unemployed entrepreneurs have certain preferential tax policies.

Fourth, profit and loss analysis

Length business goal

(1) Achieve the enrollment target: l920 person-times in the whole year, i.e. 160 person-times per month.

Description:

(1) ①l920 person-times, which is actually the repetition of 160 students every month.

Namely:160×1February = =l920 person-times.

② 160 students According to four primary schools, each primary school has an average enrollment of 40 students, so: 4×40 = 160 students.

(3) Each primary school has an average of 900 students. If 40 students are admitted, it will only account for 4.4% of the students in each school.

(2) Main turnover target: annual turnover: 768,000 yuan (custody service).

Description:

① Monthly operating income: 160 employees × average unit price 400 yuan = 64,000 yuan.

Annual income: 64,000 yuan × 12 months = 768,000 yuan.

(2) The average unit price is calculated by arithmetic average method:

400 yuan.

(3) Business objective of tutor: annual turnover: 10200 yuan (tutor, tutor).

Description:

(1) enrolls 34 students every year, and each subject charges 300 yuan.

34 ×300 yuan = 10200 yuan.

(2) Tuesdays evening cram school, each class 1 1- 12 people.

③ The monthly operating income of each class is 3,300 yuan, and the tutor's commission is 50 ~ 100 yuan per night, with an average 75 yuan.

3300-(75× 8 night tutorial) = 2700 yuan

(4) The turnover increased by 10% in the second year and 20% in the third year.

2. Investment income budget

Profit from main business = annual turnover-total cost tax

= 768000-(43840× 12 months) -(2000× 12 months)

= 2 17920 yuan

Auxiliary operating profit = total annual turnover-total commission-other expenses

= 10 200 yuan -L800-400 = 8000 yuan.

Total profit = main business profit+auxiliary business profit

= 2 17920+8000 = 225920 yuan

Verb (abbreviation of verb) profit and loss forecast

(1) If the annual enrollment is 13 15, that is 109 per month, the operation is guaranteed.

(2) If the annual number of people exceeds l3 15, that is, the planned number of people per month exceeds 109, it will be profitable.

(3) If there are less than l3 15 people in the whole year, that is, less than 109 people per month, there will be losses.

(4) If the annual enrollment of l 920 students is completed as planned, that is, monthly enrollment 160 students, the profit will be 214,000 yuan (monthly enrollment 160 students: actually, 60 students will be enrolled each month).

Risk prediction of intransitive verbs

(1) Is the geographical location of the business premises reasonable?

(2) Whether the geographical location of the place and school is reasonable;

(3) Not knowing enough about competitors;

(4) The actual investment exceeds the budget;

(5) The management system is not perfect;

(6) the quality of teachers.

Control measures:

(1) When choosing the business premises, we must make field visits, select more points, put forward more plans, and ask experts to evaluate and select the best plan. Conditional public opinion surveys can be conducted among residents around the business premises to provide favorable basis for decision-making.

(2) Between schools and localities, we should fully consider the required pick-up time and transportation. In order to avoid being late.

(3) Deepen the understanding of competitors: avoid reality and be illusory, let him have whatever he has, let him have nothing, and the pricing is reasonable.

(4) Every investment should be accounted for economically, and the budget should be loose or complementary.

⑤ Strictly assess teachers and strictly control the quality.

Seven. Relevant laws and regulations

(1) According to Article 18 of the General Principles of Civil Law, the guardian shall perform the guardianship duties. Protect the person, property and other legitimate rights and interests of the ward, except for protecting the interests of the ward, and shall not dispose of the property of the ward ... If the guardian fails to perform his guardianship duties or infringes on the legitimate rights and interests of the ward, he shall bear the responsibility, and if he causes property losses to the ward, he shall compensate for the losses ... So when the company takes care of the child, it should actually take care of the child, not just prevent the child (ward) from causing any harm to the outside world.

(2) According to the Labor Law of People's Republic of China (PRC), sign labor contracts with employees, pay social insurance and safeguard the legitimate rights and interests of employees.

Eight, personnel organization and management mode

1. Organizational structure and functional scope

2. Leadership style

3. Development responsibilities

Formulate responsibilities, rights and codes of conduct for each job from top to bottom.

4. Management mode

(1) general manager → department manager → employee direct command mode.

(2) Hierarchical management: from top to bottom: the department manager is responsible to the general manager, and the employees obey the work assignment of the department manager; Bottom-up: employees have questions to the department manager, and the department manager reflects them to the general manager.

(3) Introduce competition mechanism and incentive mechanism: pay attention to personal performance, the department manager, director and employees are not fixed, and those who have the ability are hired.

④ Humanization of management mode: pay attention to adjusting employees' emotions, give full play to employees' enthusiasm and improve work efficiency.

(5) Selection criteria:

Professionals: Bachelor degree, with nationally recognized qualification certificate.

General Manager: Elected by both parties.

Staff standard: graduated from junior college, with excellent moral quality, strong sense of responsibility and hard work.

5. Establish a management system

Staff code, job responsibilities, treatment, attendance, rewards and punishments, promotion, finance, safety and fire prevention.

Nine, marketing strategy

1. Service Description and Pricing

(1) Lunch support: pick up children in 250 yuan/month, have lunch, help with homework and take a nap.

(2) Afternoon care: pick up and drop off children, lunch, homework, nap, dinner, shower homework, and parents take them home to 550 yuan/month at 9: 00 pm.

(3) Tutor for each subject: 20 yuan/time.

(4) Single course guidance: Chinese, mathematics, nature, history, geography, English, art, music, etc. 300 yuan/month.

(5) Extracurricular knowledge counseling: moral education, emotional control education, financial management education, etc. 300 yuan/month.

(6) Special service: If the child is unable to return to school due to illness or something happens at school during the day, provide timely assistance to 30 yuan.

Description:

(1) Custody service (noon care, afternoon care) lasts for 4-5 months. Tutoring and remedial courses are calculated on a monthly basis.

② Custody service enrolls four classes with 45 students in each class, with services as usual in winter and summer vacations.

(3) remedial classes, one class for every 12 students.

2. Business planning

(1) Location:

① Choose a place with convenient transportation.

② There are not less than 4 schools around the site.

③ The selected location is in the old city.

(4) The site area is not less than 500m m. ..

(2) Establishment of business premises:

(1) marketing strategy:

Strengthen contact, constantly understand, innovate and meet the demand.

② Marketing means:

1) acquaintance recommendation: acquaintance introduction.

2) Public relations promotion: schools use school relations to promote.

3) Publicity and promotion: Go to school to carry out publicity and promotion work, especially after school at noon and afternoon.

4) unit publicity: distribute leaflets at the school gate and residential areas around the school.

5) Telephone hotline: to receive consultation, publicity and complaints from parents.

6) Personnel sales promotion: direct sales promotion.

7) Street setting: Go deep into neighborhood committees, set up enrollment stations, and carry out publicity and promotion.

3. Business plan

(1) to promote the enrollment of freshmen as the focus of the work throughout the year.

(2) The sales target is implemented by individuals and linked with economic benefits.

③ Do a good job in publicity and public relations of schools and neighborhood committees.

(4) Leaflets must be delivered to potential consumers in time.

⑤ Achieve the main business objectives: public relations promotion plan is 250,000 yuan, publicity promotion plan is 200,000 yuan, leaflet promotion plan is 654.38+million yuan, personnel promotion plan is 50,000 yuan, neighborhood committee 1.8 million yuan, and others 1.8 million yuan.

⑥ It is not difficult to complete the annual enrollment of 34 students by doing parents' meticulous ideological work (conservative figure).

⑦ In the second and third years, we should pay close attention to market development and constantly introduce new services to meet social needs and increase turnover.

This "business plan" is just an "example" because it is rough and there are many other types of business to express. But it gives an outline for reference.